How To Track RSS Subscriptions Using Google Analytics

One of the most frustrating things about RSS is not being able to track RSS subscription rates from source traffic. There are other problems such as how people interact with your RSS content, but even being able to determine which sources of traffic result in subscribers would be a huge commercial advantage for bloggers, allowing them to focus their efforts on traffic generation strategies that will grow their business.

Hamlet Batista has been doing some digging, and has worked out how to track RSS subscribers based upon the source of traffic, and it even works with Feedburner’s RSS to Email feature.

This is a little technical, and you will have to setup goal tracking as well in Google Analytics, but I am sure for many of my readers this will be something they will be making a high priority.

How to track feed subscriber referrals with Google Analytics

It is likely that this method can’t detect a signup if a user first clicks through to read a feed on Feedburner, and then chooses a subscription option.

As Hamlet says

Of course it is possible that someone might click on the subscription and not complete the process, but I think that knowing where the attempts are coming from should be useful at least. It will help you discover the blogs/sites/forums where you need to concentrate your networking efforts.

Even for those bloggers who concentrate on email subscriptions, I am sure this will still help with another piece of the puzzle.

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  1. says

    Seek and ye shall find!! I’ve been toying with this problem for a while and you’re post has solved my problem. Thanks.

    BTW I tagged you today at my blog as part of my tagging game

  2. says

    Hi Andy. I’m sorry for being off topic but I looked for an email link and couldn’t find one.

    Thanks for trying to mediate over at the house of Rowse. Heh, you and I should get together for a beer sometime and cry over our mutual neglect ;-)

    I’m in the process of migrating over to WordPress and I hope you will consider doing me the honour of being a guest writer once in a blue moon. That would be nice.



  3. says

    Google doesnt seem to share much at all i think it wants us to hunt this info down ourselves and say wow thats why i love google .

  4. says

    Aha..interesting. I just registered for Google Analytics and installed the script on my blog today…let’s see what information it’ll reveal! So far I use Stat Counter and Google Analytics…aside from paid services like Mint, are there any other better tracker services out there. Free ones perhaps? :)

    – Raymond (MONEY BLUE BOOK)

  5. says

    I just read through the article and am going to give it a try. As I love Google Analytics as it shows so many metrics which help me increasing my readership – and soon I´ll be able to track my RSS-Subscribtions too. Awesome.