Just one month ago Jason Calacanis invited me and a few bloggers he has crossed swords with in the past onto his Calacanis podcast. During that podcast I highlighted what I believe was one of the fundamental flaws with Mahalo’s long-term success, and Jason very politely rejected my advice.
Here is the full “SEO Podcast” show which I also posted and discussed one month ago.
You can skip watching the whole thing, I have included an excerpt further down the page
However I want to concentrate on one small part of that discussion and unfortunately even when you have the whole podcast cached in the Podtech player, it doesn’t seem possible, at least on my system, to fast forward to the section I want to concentrate on.
So using their video player I wouldn’t be able to tell you to skip to a particular segment.
Podtech list all kinds of usage restrictions
I am including an excerpt for the following reasons
- The technical ability not to be able to skip to the part of the show I need to reference
- I need to use a small fragment of the whole in what could be looked on as a journalistic capacity, but I am not a journalist
- The section of the conversation I want to use includes what I personally said, and Jason’s response directly to me.
- What was said is an integral part of my ability to report on current events
So here is an excerpt along with some interesting clips
This signals a change in focus by Mahalo, possibly prompted by one of the key issues I had with Mahalo, that the content wasn’t Diggable.
Jason certainly seems to have taken that concept to heart, and is now competing against the sites he is listing as “quality search results”.
Mahalo was meant to be a “search engine” – Google is a search engine, they don’t create content – Mahalo is no longer just a search engine
Mahalo is now competing against content sites such as Lifehacker, Lifehack and Smashing Magazine who frequently publish links to great content, and “How To” information.
My suggestion was to make Mahalo search results “diggable” – that doesn’t require content creation, just a short paragraph explaining why a particular link is worthy of a reader’s attention.
Mahalo has gone beyond that.. I am not sure that is the purpose of Mahalo, at least how it has been spun to us to date.
Should I be given any credit? Jason has done the “made for digg” content sites to death with Weblogs Inc, but he might not have realised that Mahalo needed something of the same to gain links.
If he did realise it, then in the podcast he wasn’t telling the whole truth about his future plans to publish diggbait.