29% Of Technorati Top 100 Never On Digg Home Page

I heard about this story from Glen yesterday about his extensive research into the correlation between the Technorati 100 and Digg home page stories.

I am sure a lot of people have actually read the story by now because Darren linked through and Jordan remixed the statistics a little.

What struck me the most was that 29% have never been on the front page of Digg.

8 Blogs in the Technorati Top 100 are none English, and some of those as you would expect make up the largest percentage of blog that haven’t made the front page, but there are still 17% English blog that haven’t made it.

I would love to know which blogs have never made a front page that are in that Top100, as they deserve some Diggs.

Secondly of course it does need to be mentioned that there are 10s, possibly hundreds of quality blogs that for one reason or another have been barred from reaching the Technorati Top100 list.

A month or so ago I wrote about how to prevent being banned by Technorati and still retain most or all of the link juice you might get from various forms of viral marketing.

If you feel you have a chance of being in the Top100 in 6 months or a year’s time, I feel it is not worth throwing it away, although of course there are other gambits such as switching to a new domain name once you have built us a following, as it will most likely only take a few months to regain those links (it didn’t take long for Robert Scoble)

Liked this post? Follow this blog to get more. Follow


  1. says

    Thanks andy, I only emailed three people who I thought might like the stats (You being one) and the rest are all just natural results

    Cheers mate,

    • says

      I did give it a Digg yesterday and commented, but I was far too busy to write something constructive.
      Even now my head is buried in htaccess stuff and I should have proofed that post a little better before publishing.

  2. says

    Andy, I like reading about stats and website testing. 29% is much lower then I had thought. digg is not the end all be all for traffic, so 71% of the Technorati Top 100 having made first page on digg was a shock.

    Yesterday I was doing research for the 30 day challenge and found that one of my key phrases was not popular in the us. The top 10 for that key phrase was Thiland and other smaller countries.


  3. says

    I’m still spinning from making the front page of Digg two days in a row … but OK OK that’s off topic :) As for the Technorati top 100: that would be an interesting test, now that you bring it up. I wonder if this publicity about the facts will actually challenge people to submit them to Digg? This could be a case of the statistics influencing reality in the long run …

  4. says

    I think people are missing the point here… Digg is a primarily tech-focused community, and not all of the top 100 blogs on Technorati have to do with tech-topics. Some of the top 100 blogs would never make the frontpage of Digg, because their content would never appeal to the Digg community. Just because content is “good” does not mean it deserves Diggs… anyone who knows the Digg community will tell you that.

    • says

      Christian I still think it is highly unusual for someone to get that many genuine links and not have some Digg suitable content, but maybe not a highly cultivated Digg audience.

      I am sure a few of them could benefit from more exposure and would add value with topical news and commentary.

      Most of the Top100 do cover material that appears on a regular basis on Digg.

  5. says

    I almost wrote a comment but I realize you are referring to the 100 most linked to blogs. However I was just wondering how does being on the front page of Digg relate to getting on 100 list at Technorati?

  6. says

    I suspect that if you don’t discuss technology, a large fraction of your audience doesn’t use of visit Diggs. They don’t have Digg accounts.

    That means that even if you occasionally write Diggable content, they won’t Digg. Digging is easy when you know what the button does and you’ve already joined. Otherwise, you end up being asked to register. That may not seem a high hurdle, but it’s big enough to prevent people from bothering.

    • says

      It depends, I submitted a picture of a guy cleaning a fishtank yesterday and it received over 1100 Diggs.

      Lots of the Technorati Top100 are tech, but many are political, marketing or cool stuff related, with a few GTD and How To sites.

      I would really be interested in a list, as on manual inspection I couldn’t spot 15 English language blogs on the list which were totally unsuitable for Digg.

  7. says

    Just goes to show that the obsession with being Dugg is not all there is to driving traffic to your site. There are plenty of other ways to do so without trying to please the fickle Digg users or game the system.

  8. constructicle says

    i have to say technorati is more on making friends,reading quality post and also the ranking.if let say your site is really one of the top ranked,there isnt any need to join technorati because technorati is more for new site that need reputation.

  9. Zach says

    Wow, did you ever take an English course in high school? Your grammar reeks. “10s, possibly hundreds?” At least you remembered the comma.

    • says

      Actually my father was the head proof reader at the Daily Telegraph and I had a fairly good grammar school education.

      Unfortunately I don’t have a full time employee to proof read my content, and sometimes mistakes slip through if you are trying to pump out quality content on an almost daily basis.

  10. says

    Especially as the troll left a fake email address

    I have been having a terrible time for the last 2 days as I am using a PC which only has a Polish grammar and spell checker, and I dare not change that otherwise “she that must be obeyed” would get upset.

    It is really hard to spell check when every single correctly spelled word is underlined in red.

  11. says

    A likely excuse…

    As far as I’m concerned, occasional errors are to be expected on blogs. Heck, scroll down and read

    “[Important Note to Helpful Readers:” here: http://volokh.com/posts/1186776585.shtml

    Every single one of the co-bloggers on that blog are university professors. Every single one is recognized to be an excellent writer. The one who wrote the “Important Note” is one of the most highly cited law professors in the US! Plus, every single one of those bloggers occasionally has typos.

    If faculty members don’t hold themselves to the standard of “don’t click publish until it’s perfect” why should anyone think that standard is reasonable for other people?

    You’re writing is excellent. Your information is valuable and would be worth reading even if your writing were less good. Your readers know this. :)

  12. says

    I generally try to avoid remarks on some one’s grammar. What a moron?!!!

    Andy is probably fluent in few other languages besides English. Send him to my blog, maybe that will give him a heart attack? :)

  13. says

    I really agree with you. If your blogs are in the top 100 in Technorati, better avoid to get banned by Technorati. I know one of the blogs in top 50 technorati get banned by Technorati is John Chow. Maybe he really too evil, that’s why get banned. :P

  14. says

    It makes a lot of sense your blog post. the problem with both of these services is that people are using them to increase there marketing. Instead of focusing on genuinely interesting articles and services.

    • says

      I publish under GPL, though they did ask permission anyway, just as WebProNews did and others.

      Thanks for the heads up though.

      Once the link attribution kicks in I have no worries ranking for content, and in many ways it helps me.