- Are people constantly ripping off your content?
- Do you feel powerless to defend your copyright?
- Is the battle against plagiarism taking up more and more of your time?
Maybe you are going about things the wrong way and should take some inspiration from Judo…
What is Judo?
Literally “the gentle way,” this ancient martial art (itâ€™s origin is from jujutsu) makes use of the opponent’s strength to overcome him, thereby making it possible for a David to throw a Goliath. Kano Jigoro (the founder of the Kodokan style of judo) developed the art into what is now an international Olympic sport.
Cheddar Judo Club
The conventional approach you will see recommended on multiple blogs is you send the site owner email, issue a DMCA or report the site to Google Adsense if they are monetizing your content.
Unfortunately that is fighting an uphill battle that you have little hope of winning as the hydra can always grow new heads and many sites using your content don’t attempt to monetise it directly.
Similar in concept to article marketing, I actively encourage the syndication of my blog content by licensing it as GPL.
You can benefit from the duplicate content that is scattered over the web as seeds of knowledge.
How To Benefit From Legitimate Syndication & Splogs
- Include lots of internal links within each of your blog articles – these can be manually inserted, or in the form of related links and tags at the end of each article.
- Ensure there is a link to the permalink of your article within the article content
- If someone asks for permission to syndicate your content, request politely that they include a link to each original article, and not to your domain in the credits.
How To Include A Permalink In A Feed?
I do it currently with a hacked version of my Disclosure Policy Plugin but probably a simpler solution for most people would be to use one of the following.
- Better Feed – this includes both %%posttitle%% and %%posturl%% options so you can add a SEO friendly permalink to your RSS feeds.
- Sig2Feed – Can be used to add a link back to your site, but that could be easily modified to include a permalink.
- Â©Feed – provides support for adding a permalink to your feed
- Various Other Feed Copyright Plugins – Almost all feed copyright and advertising plugins can easily be modified to include a permalink to your original article
Rather than fight plagiarism, learn to use it to your advantage.
Quite often the sites using your content without explicit permission are gaining search engine traffic, but it is also likely that that is search traffic you wouldn’t have received anyway.
By providing links through to the source of knowledge, a percentage of that traffic you wouldn’t have received will be led back to your blog.
In the time you spend fighting plagiarism, and more often than not reading about it, and worrying about it, you could quite easily have written more content on your blog which will please your readers, encourage more legitimate links to your site, and ultimately gain you more additional links from all forms of syndication, whether they have explicit permission or not.
Note: I don’t know of the best solution to include post permalinks within the content of RSS feeds on platforms other than WordPress.