Comments on: Targeted Audiences Like Being Sold To

By: William Masek

William Masek — Sun, 16 Sep 2007 02:02:02 +0000

I love this site. Your information is extremely useful for anybody in the advertising sector. Keep up the great work.

William Masek
http://www.letsgotraveltheworld.com

By: You should be reading: Andy Beard

You should be reading: Andy Beard — Sat, 08 Sep 2007 13:45:20 +0000

[...] for visiting. Please consider subscribing to the RSS feed.Andy Beard shoots and scores again with Targeted Audiences Like Being Sold To, where he makes the case for how sponsored reviews can be leveraged by the advertiser and the [...]

By: Mark Laymon

Mark Laymon — Fri, 07 Sep 2007 23:26:00 +0000

The Bowflex placed prime-time ads exclusively on professional wrestling on the CW Television Network proves that targeted advertising on targeted content is the best method.

I read the article a few days ago and was amazed that so many people are just now getting the idea of contextual advertising. Google has been doing this with AdSense and making a killing for a few years!

By: Webomatica

Webomatica — Fri, 07 Sep 2007 17:12:50 +0000

Totally agree. As a fairly ad-phobic consumer I really don’t appreciate suggestions to buy stuff I have absolutely zero interest in. The advertiser of old thought, “Well, the consumer doesn’t know they don’t want the product yet” – that’s wrong. But if I’m actively looking for a product and comparison shopping and researching information, any additional info is totally appreciated.

By: lucia

lucia — Fri, 07 Sep 2007 17:11:53 +0000

This is not at all surprising. No one ever complains about my adsense and auction ads for knitting things on my blog. I put them where they are “easy” to find, but I get decent clicks.

People like some advertising. I know I don’t mind it when it’s a) relevant, b) easy to turn down without feeling you ‘ve offended or disappointed someone and c) doesn’t really get in the way of what I want. (Pop-ups, flashing etc. get in the way. )