I have just received notification that OpenAds 2.4 has been release. This is a full public version, not a beta (does that make it Web 3.0 ? )
Primary new features include:-
- Enterprise level delivery â€“ Capability to serve billions of ads per month
- Smoother campaign delivery and prioritisation
- Easy integration with leading applications: Track Google and Yahoo! clicks
- Enhanced targeting and campaign management
- Better reporting capability
OpenAds is a complete tracking solution and advertising rotation system, and best of all it is free.
Why Use OpenAds?
It allows you to manage your advertising from one central location, avoid banner blindness and serve different adverts to different visitors.
Whilst lots of WordPress plugins try to optimize for different audiences, such as switching off adverts for social media traffic, Openads can do it with simplicity.
Look at all these filtering options.
* IP Address
* Operating System
* US Area Code
* US/Canada Post Code
* Referring Page
* Day of Week
* Hour of Day
* Page URL
Whilst you might feel it is overkill for a single blog, if you configure a blog to use OpenAds extensively, you have more control, and a lot less plugins and custom code.
As an example why show subscription options on every page to someone who has visited 20 times?
Eventually I will have a full review, but in the meantime give it a try.