Marketing Strategy Geek - Andy Beard » Google http://andybeard.eu Internet Marketing, Lead Acquisition, Online Business Strategy and Social Media with Original Opinion and Loads of Attitude Wed, 01 Oct 2014 18:21:28 +0000 en-US hourly 1 Really Evil – The “Don’t Be Evil” Bookmarklet http://andybeard.eu/3652/really-evil.html http://andybeard.eu/3652/really-evil.html#comments Tue, 24 Jan 2012 01:56:00 +0000 http://andybeard.eu/?p=3652 It is not as benign as you might think.

Some of the points raised in the video

  1. We need to avoid a cartel of top sites with limited access, especially with Ggoogle and Facebook currently buying ads from each other in the free market.

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It is not as benign as you might think.

Some of the points raised in the video

  1. We need to avoid a cartel of top sites with limited access, especially with Ggoogle and Facebook currently buying ads from each other in the free market.
  2. Identity is important and both Twitter & Facebook fail to provide a method of bi-directional ownership – the “Don’t Be Evil” bookmarklet fails by linking Mark Zuckerberg’s Google+ to a Quora topic page about him… not his actual profile (if he has one) – it is possible for Google to do fairly well with some cases, e.g. if I have authorship with my blog, and I have bi-directional links between my blog and Twitter, that might count
  3. Google+ profile owners shoud get a choice of which links might be used
  4. If you want to give Google hints, you really should fill out your profile better

A few of the links from the video

The evil don’t be evil bookmarklet
John Batelle’s post
Danny’s post

Experiment for yourself, but also understand that Google’s results are personalized and regional. E.g. I fully expect to have competition in the UK SERPs for the first twitter listing for Andy Beard, as there are at least 2 Andy Beards I know of there, and at least 2 others in the US.
Identity is a big part of Web 3.0 and both Facebook and Twitter currently fail in the ability to accurately verify a chain for most people.

The intent of the bookmarklet is to focus on the “user”

I want users to be directed to the profiles and services I vouch for
I want users to go to links that have been verified with a robust identity as being mine

Full coverage on Techmeme

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Updated: Facebook & Twitter – Lucky To Be In Google At All http://andybeard.eu/3628/facebook-twitter-google.html http://andybeard.eu/3628/facebook-twitter-google.html#comments Thu, 12 Jan 2012 00:14:34 +0000 http://andybeard.eu/?p=3628 Facebook & Twitter have some of the worst landing pages on the web.

At least if you look at it from a search engine perspective, who should assume that every visitor isn’t a member of the site they are referencing in the search engine.

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Facebook & Twitter have some of the worst landing pages on the web.

At least if you look at it from a search engine perspective, who should assume that every visitor isn’t a member of the site they are referencing in the search engine.

It should also be understood that both Facebook & Twitter are bursting at the seams with former Google engineers & execs – they can’t claim they were unaware of what Google is looking for from content owners on the web, webmaster guidelines etc.

Twitter

You can’t look at the Google cache and see exactly what Google sees, because they do some sneaky redirects which are very akin to cloaking.

I have written about this before.

Video Exclusive: Has Google Given Twitter a Cloaking Penalty?

This is what Google sees based upon the preview

The little piece of text at the top of the page is what amounts to your profile… you can’t count the background image if any because it can’t be read by Googlebot unless it works really hard using OCR, and certainly can’t be read by people with disabilities.
The links within the content of the page are mostly nofollow, and the links in the sidebar get blocked by robots.txt.
The link at the bottom of the page to access more content… which may be of interest to search is also blocked by robots.txt.

I am not the only one who has spent considerable time trying to get Twitter fixed. A great example is this post by Vanessa on Search Engine Land.
How Twitter’s Technical Infrastructure Issues Are Impacting Google Search Results

Facebook

Facebook is worse

There is nothing there of any real value… it isn’t the timeline a logged in user might see.

First Click Free

If you want to have some kind of membership wall for users, then Google have special arrangements where you are required to show content for the first click.

Cloaking

Google over the years have published lots of content about what they think of cloaking.

I can still think of a few cases where some kind of cloaking would be justified. As an example on uQast we serve RTMP video with flash and use javascript “cloaking” to provide mp4 for iPhone. We could even serve that video to Googlebot’s mobile crawler without breaking Google guidelines as “cloaking” to serve content to specific browsers is allowed. But we can’t serve Googlebot which crawls for the main search index something it understands, as the Google guidelines require you treat Google as a normal desktop user browsing from California in the USA.
So Googlebot is served flash based RTMP within the webmaster guidelines rather than something it might like to see which we would be quite happy to give it.

That doesn’t prevent Google sometimes (though rarely) indexing the mobile video by figuring out the javascript, but it would be so much easier to give them something they understand.

Google Isn’t Playing Fair

One area that Google isn’t necessarily playing fair is that I don’t seem to be able to view Google+ profile pages in their own cache, and they don’t give a preview of the page that Googlebot sees.

This is my Google+ Profile

You can normally search in Google for cache:https://plus.google.com/102279602913916787678/posts or any url to get a cached version of what the crawler sees.
It is possible for every site to tell Google and other search engines not to store a cached page, so Google are well within their rights not to do so… but it prevents comparrisons.

Compare
cache:andybeard.eu – brings up a cached result
cache:https://plus.google.com/102279602913916787678/posts – does not bring up a cached result, just a 404 error

FTC Complaint over Search Plus Your World

The blogoshere love a good witch hunt, but I can’t see that Google is treating Twitter or Facebook unfairly. Eric Schmidt was quite right about some of the nofollows, but there are bigger technical restrictions in place on crawling.

I actually quite like a Google profile as a default profile and identity on the web, but Google need to live up to the promise of salmon and make it a viable endpoint for all activity, or as an alternative use it for identity, and allow me to define my own default profile.. which if I choose might be Twitter or Facebook.
I can also understand why you wouldn’t undertake the complex engineering to make such flexibility possible for your first itteration, especially with partners who are unwilling to do something similar themselves.

Just ask Twitter how many content partners they now support on the new Twiter for embeds. (I wrote them a letter a year ago and never received a response)

This post ignores what a logged in and fully javascript supporting human might experience, but in many ways Google’s profiles whilst now having a social element for years have generously linked out to any other online destination of your choosing, and provided the necessary markup to claim them as being part of your personal social graph.

Update – Google Profiles Now Cached

Michael VanDeMar left a comment showing a way to get the cached page to show by including the https protocol at the beginning of the url to query.

However when I posted I had tried lots of different variations all resulting in a 404 error.

This unmodified link was previously bringing up a 404 error
cache:https://plus.google.com/102279602913916787678/posts

It now returns what appears to be a blank page – as Michael points out if you switch off the CSS in your browser you can see the complete cached landing page.

Andy Beard Google+ Profile
Click to view full size without CSS

This appears to be a recent change, though they still need to fix the canonical – the canonical changes as you navigate between tabs and between the first 2 urls on this list there is effectively a redirect loop with /posts claiming / is the canonical, but humans are redirected to /posts

https://plus.google.com/102279602913916787678/

https://plus.google.com/102279602913916787678/posts

https://plus.google.com/102279602913916787678/about

All the different URLs show all of the same content, so should set whichever canonical a human is redirected to which currently is /posts

Not Total Fix

It seems some other pages are still giving 404 errors – maybe due to all the funky redirects going in circles with the canonical on occasion (this query is with HTTPS)

If you have difficulty understanding the concept of canonical, it is just like Highlander… “There should be only one” page with the same content in Google’s index, especially on the same domain.

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Google+ Now Gets A Full Banana – Canonical Support http://andybeard.eu/3618/google-plus-canonical.html http://andybeard.eu/3618/google-plus-canonical.html#comments Wed, 11 Jan 2012 21:36:18 +0000 http://andybeard.eu/?p=3618 Back in June when Google +1 was first introduced (the voting on links, not the full Google+ experience) I wrote about an issue I had with the new service.

Google +1 & The Problem With Canonicalization Of Votes

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Back in June when Google +1 was first introduced (the voting on links, not the full Google+ experience) I wrote about an issue I had with the new service.

Google +1 & The Problem With Canonicalization Of Votes

I’ve ripped the relevant section out of the original post so we can now look at the current state of play.

You will see that the value of both Google +1 buttons is now the same, as Google now treat them as the same page, even though one of them is a redirect.

This seems to work for lots of types of redirects, parameters for tracking etc, which is what made it important to support in the first place.
So now you have every reason to add specific tracking parameters to the URLs that get added to Google+ so that you can track the way they are shared and the traffic that generates.
You could even use a URL shortener like bit.ly to make your URL with parameters a little shorter.

What I haven’t yet tested are how subsequent redirects of the canonical page get handled, and what if any safeguards have been implemented to reduce abuse. I also haven’t tested how many redirects will be followed.

This was still an issue back at the beginning of Novemeber when I mentioned it on the G+ Developers group. No… I didn’t submit a bug ticket as suggested. I don’t consider myself enough of a dev to create a ticket with sufficient clarity on someone else’s product. I have to assume G+ product managers and evangelists monitor feedback for features to some extent.

This may have been announced as a fix sometime, but a search for Google+ canonicalization brings up such as messy SERP I gave up digging.

I would love to know who to talk to about geting uQast videos supported in Google products… everything currently strips out the iframes and I am assuming the logic is being shared between platforms (Google Reader, Google+, Google Currents etc.)

Google +1 Only Gets Half A Banana

As Google +1 has only just been launched, the uQast landing page hasn’t received 100s or 1000s of bookmarks but it is a good example of the current problem with Google’s implementation of the +1 button.

This is the same URL we were using in the above example, my uQast affiliate link, but it could be any tracking link, or just using Google Analytics tracking parameters.

http://welcome.uqast.com/page13312


This is how that button should be encoded

<script type="text/javascript" src="http://apis.google.com/js/plusone.js"></script>
<g:plusone size="tall" href="http://welcome.uqast.com/page13312"></g:plusone>

With this result… I gave it a plus one to test this earlier as I am considering adding Google +1 to our landing pages, not just for our launch signup, but also throughout uQast and within our embeddable players.

If Google had implemented +1 correctly, then the count for a URL that points directly to the page would be the same.

<script type="text/javascript" src="http://apis.google.com/js/plusone.js"></script>
<g:plusone size="tall" href="http://welcome.uqast.com/intro/"></g:plusone>

At time of writing the affiliate link shows 1 and the “clean” link shows 0 – I am sure that will change over time

p.s. I know Google is having a bit of a bad day about their new Search + Your World introduction – I persoanlly love it

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Open Video To Google – Please Reinstate Chrome http://andybeard.eu/3606/reinstate-chrome.html http://andybeard.eu/3606/reinstate-chrome.html#comments Wed, 04 Jan 2012 20:29:31 +0000 http://andybeard.eu/?p=3606 Dear Google

Your recent decision to invoke a manual penalty on the download page for Google Chrome will have lasting ramifications for the whole of online marketing, whether display advertising, affiliate marketing, and other performance marketing such as CPA models, making many such business models unworkable.

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Dear Google

Your recent decision to invoke a manual penalty on the download page for Google Chrome will have lasting ramifications for the whole of online marketing, whether display advertising, affiliate marketing, and other performance marketing such as CPA models, making many such business models unworkable.

Policing every piece of content produced by marketing partners (affiliates etc) on the offchance that they inadvertantly linked directly to the traffic or buzz benifitiary without using a nofollow or otherwise blocking the direct link is commercially untenable.

In the following video I have outlined what has led to this unreasonable decision being made, and elaborated a little on some of the commercial implications not just for competitors in the online advertising space, but even for Google services such as Google Publisher Network, Google Affiliate Network & Doubleclick.

Sincerely

Andy Beard

Here is a specific example

This is an Amazon widget


Wow it is promoting a really cool Google phone!

Here is another iframe creative

Here is a text only link

T-Mobile G2 with Google Android Phone (T-Mobile)

So far I haven’t broken Google’s new interpretation of the webmaster guidelines

I love Amazon

Oops… sorry Amazon that wasn’t an affiliate link, but an editorial link… Google will now feel that they have to remove the Amazon home page from the search engine results and Amazon won’t sell 20M Kindle Fires this year… Just 19.8M – or maybe 21M if they replace the Amazon home page with the Kindle Fire product page. (yes I realise they are very similar)

Whilst pureists might argue that this wasn’t a video CPA advert but an affiliate link, a huge amount of the sites that Google filtered this year as poor quality thin affiliates were using Amazon and other affiliate networks for monetization. The purpose quite often for the content was to drive traffic to the ads in small quantities.
At scale the revenue from 1000s of websites earning just a few dollars a month above the hosting and domain costs add up.

Another comparrison is Google’s own Adsense program and the vast numbers of poor quality sites that have arisen because of it. The good often (in search visibility) outweigh the junk MFA (made for adsense) sites, but it really is a chicken & egg situation. The webmasters target specific topics and even optimize content not just for SEO, but to pull up the highest paying and possibly even specific advertising creatives for products, maybe even video content, and they get paid for clicks on that content.
If I write a blog about Android phones and included an Adsense advert at the bottom of each post, allowed video and display ads, the situation wouldn’t be vastly different to some junk content followed by a video embed of a Google commercial I was being paid for on a CPA basis.

People in the past made complete websites dedicated to the promotion of Google pack, their Adsense program etc, and even offered incentives such as training in online marketing, or included the Adsense registration links as part of the course material… of course without disclosure as that wasn’t allowed.

Google… Please Reinstate Chrome

Here are the links referenced in the video

Matt’s post on Google+
Aaron’s’s post Sponsored By Google that started this huge mess.
Danny’s post on all the thin content
Unruly Media is clearly CPA (grats on $25M funding guys)
Wikipedia on CPA (will Wikipedia be the only independent content site soon?)
Wikipedia on Online Marketing advertising models
Andrew Girdwood proving Google has used this form of CPA before
Danny with Google’s statement throwing their agency and Unruly under a bus
Google’s staement and effect (from Danny) – Statement saying this was a violation of their guidelines, possibly from someone who hasn’t read them recently.
My post on Google pack and word of mouth marketing
Google’s policy statement for their Google pack CPA campaign No mention of not giving editorial links etc
The CPA video embed (the iframe contents) – I am not going to drag an individual blogger who may have given a quite nice editorial link to Google Chrome through the coals
The Unruly Media terms of service which have now been enhanced – the nofollow statement is a new bullet point – it shouldn’t be needed as payment is not for the content of the blog post, or links, but based on CPA actions with the video.
Webmaster help forums on Affiliate links Google repeatedly avoids answering questions regarding the use of nofollow with affiliate links and other forms of display advertising.
How to report paid links and selling links that pass pagerank

Disclosure: I work for an online video & affiliate marketing startup called uQast but I am posting this on my personal blog and the words and opions expressed here are my own and my volition and not of my employer (does that remind anyone of Matt’s disclaimer?) – I have been involved in affiliate marketing for 7 years and the issues discussed here have been a topic of this blog since I started publishing it in 2005.

Small update: just added a download link for the MP4 version in HD 720p

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Google Buzz SEO – Evidence Buzz Now Used For Indexing http://andybeard.eu/3600/google-buzz-seo-evidence-buzz-now-used-for-indexing.html http://andybeard.eu/3600/google-buzz-seo-evidence-buzz-now-used-for-indexing.html#comments Wed, 08 Jun 2011 16:20:39 +0000 http://andybeard.eu/?p=3600 I have been testing whether links posted in Google Buzz pass PageRank or at the very least can help with indexation of content since 22nd February 2010

I didn’t write a blog post about it, but I did write something exclusive for my readers on Google Buzz (those few of you out there) as a test case, posting a link from that page to one of the most poorly indexed sites known to the internet, which happens to be owned by Google.

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I have been testing whether links posted in Google Buzz pass PageRank or at the very least can help with indexation of content since 22nd February 2010

I didn’t write a blog post about it, but I did write something exclusive for my readers on Google Buzz (those few of you out there) as a test case, posting a link from that page to one of the most poorly indexed sites known to the internet, which happens to be owned by Google.

Paydirt

Here is the link to the seo test page I kept on this domain, linked from my top navigation.

This is the post on Google Buzz that has a link to a single page on Vark.com where I answered someone’s question.
If you examined the code on Buzz at the time it was posted it was all funky javascript. Now the link to Vark is clearly visible within the HTML.

Here is the page indexed in Google

google-buzz-seo

Profiles Updated

Google updated their profiles around 3rd March 2011 so this page may have been indexed a while back and I missed a Google Alert. It does however add some credence to the notion that someone giving you a +1 may at the very minimum give you some kind of indexation benefit. Whether that will pass anchor text or other signals remains to be seen from further tests.

Any claims from before March 3rd 2011 of a direct ranking benefit or even indexation benefit from Google Buzz should be questioned.

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rel=”author” is Same-Site Only http://andybeard.eu/3596/relauthor.html http://andybeard.eu/3596/relauthor.html#comments Tue, 07 Jun 2011 17:55:07 +0000 http://andybeard.eu/?p=3596 I managed to ping Google’s @mattcutts after the announcement of rel=”author” support from Google on Twitter and he clarified the use case a little.

As Twitter’s search is still so terrible at finding things I am adding the conversation here.

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I managed to ping Google’s @mattcutts after the announcement of rel=”author” support from Google on Twitter and he clarified the use case a little.

As Twitter’s search is still so terrible at finding things I am adding the conversation here.

New rel="author" support http://goo.gl/FCK3l ( @ is this suitable for cross domain attribution too for syndicated content? )
@AndyBeard
Andy Beard
@ for now it's same-site, just to be safe. My (personal) guess is we'll see if that can be expanded over time in a trusted way.
@mattcutts
Matt Cutts
@ thanks for the clarification & intended current use
@AndyBeard
Andy Beard
@ sure thing. Remember, rel=canonical also started as same-site only, then as we trusted it more, it became cross-site.
@mattcutts
Matt Cutts
@ I can't sneak a rel="canonical" into an author bio link, or ask content partners such as @ to include it
@AndyBeard
Andy Beard

My last point is at least partially related to Google’s Panda update because it is quite frequently seen, possibly more than before, that original content doesn’t rank yet scraped copies of it does.

There are reasons why that happens, but a microformat rel=”author” and possibly something new… rel=”original” for a link to the canonical source would be useful.

Something like this would be easier to implement than the metatag alternative currently in testing with newspapers. ( original-source & syndication-source )

This is something really easy to get implemented in a number of CMSs, though in most cases it would be theme dependent not something that is part of core.

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Google +1 & The Problem With Canonicalization Of Votes http://andybeard.eu/3583/google-plus-one.html http://andybeard.eu/3583/google-plus-one.html#comments Thu, 02 Jun 2011 07:55:15 +0000 http://andybeard.eu/?p=3583 Google launched their +1 button today. Lots of people have writeups but I suppose they have had prior access in some way. Heres one on Search Engine Land for instance.

But one thing I haven’t read about anywhere are the technical implications of +1 and the way it deals with canonicalization of votes, which currently is significantly inferior to both Facebook and Twitter.

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Google launched their +1 button today. Lots of people have writeups but I suppose they have had prior access in some way. Heres one on Search Engine Land for instance.

But one thing I haven’t read about anywhere are the technical implications of +1 and the way it deals with canonicalization of votes, which currently is significantly inferior to both Facebook and Twitter.

There are all kinds of reasons why a publisher or ecommerce store might want to include parameters in the URLs people bookmark.

  • Various kinds of tracking data
  • Geotargeting
  • Dynamic landing pages based upon advertising campaign (even with Adwords)

A user lands on a page, and you want to ensure that whatever they bookmark or share with friends or family is the exact same content/offer that they saw themselves, or that the initial source for the traffic is correctly counted to evaluate advertising campaigns.
This is especially important with affiliate marketing if you are a vendor who wants to ensure that affiliates get attribution for the traffic/customers they send.

  • You see people use multiple browsers on one PC, and cookies are not necessarily shared
  • Then you get people who have multiple computers in their home
  • Then you have tablet PCs… someone might find a product on their desktop PC, but when they want to share the product with a significant other before making a purchase, they might do so on their iPad, loading a page from shared bookmarks.
  • As mobile browsers become more powerful, a phone could also be the device used for bookmarking.

I don’t think it is possible to get everything perfect, to get correctly attributed tracking, ensure bookmarks are handled correctly etc (especially when paramters that remain visible can affect conversion), but I personally feel it is important to do whatever you can to ensure valid tracking data and attribution.

Facebook & Twitter – 2 Different Methods

Both Facebook & Twitter allow you to define tracking parameters or links for their share buttons, but they do it different ways.

With Twitter it is defined within the Twitter button by defining the url and counturl parameters.

The URL is whatever link you want shared, and the most popular way to use it is probably a tracking service such as bit.ly, but at the same time adding additional Google Analytics tracking variables to the URL that is bookmarked within bit.ly.

This is what the Twitter code looks like

					<script src="http://platform.twitter.com/widgets.js" type="text/javascript"></script>
					<a href="http://twitter.com/share?url=http%3A%2F%2Fwelcome.uqast.com%2Fpage13312&counturl=http%3A%2F%2Fwelcome.uqast.com%2Fintro%2F&text=How To Profit By Leveraging The 7 Hidden Trends Driving The Internet&count=horizontal&via=uQast&related=uqast%3AWebinar" class="twitter-share-button" rel="nofollow">How To Profit By Leveraging The 7 Hidden Trends Driving The Internet</a>

And this is the result (this uses my affiliate link for uQast, but notice that the count shown is an aggregate canonical value because of the defined counturl


With Facebook it is a little different – within the button code you include the tracking link you want to share, and the “counturl” is actually grabbed from the Facebook Open Graph meta data on the destination page.
Facebook also pull in the thumbnail and descriptions from that meta data.

This is what the code looks like

<script src="http://connect.facebook.net/en_US/all.js#xfbml=1"></script><fb:like ref="13312" href="http://welcome.uqast.com/page13312" send="false" width="120" show_faces="false" layout="button_count" ></fb:like>

The result is an aggregate count even though every shared URL from the like button could be completely different.

Google +1 Only Gets Half A Banana

As Google +1 has only just been launched, the uQast landing page hasn’t received 100s or 1000s of bookmarks but it is a good example of the current problem with Google’s implementation of the +1 button.

This is the same URL we were using in the above example, my uQast affiliate link, but it could be any tracking link, or just using Google Analytics tracking parameters.

http://welcome.uqast.com/page13312


This is how that button should be encoded

<script type="text/javascript" src="http://apis.google.com/js/plusone.js"></script>
<g:plusone size="tall" href="http://welcome.uqast.com/page13312"></g:plusone>

With this result… I gave it a plus one to test this earlier as I am considering adding Google +1 to our landing pages, not just for our launch signup, but also throughout uQast and within our embeddable players.

If Google had implemented +1 correctly, then the count for a URL that points directly to the page would be the same.

<script type="text/javascript" src="http://apis.google.com/js/plusone.js"></script>
<g:plusone size="tall" href="http://welcome.uqast.com/intro/"></g:plusone>

At time of writing the affiliate link shows 1 and the “clean” link shows 0 – I am sure that will change over time

This is how a +1 ends up on a Google profile (this is my primary Andy Beard profile)

Lets see how Google fairs with my +1 test

First of all my profile URL is

https://profiles.google.com/list.andy


But from a search result Google themselves redirect to

https://profiles.google.com/list.andy/about


And if I want to ensure the English version of a page is shown then I have to add an additional language parameter.

https://profiles.google.com/list.andy/about?hl=en

These redirects are a fact of life on the web and so are additional parameters for all kinds of things, but Google +1 doesn’t allow for it, even for a Google URL

Google +1 is broken even for Google’s own pages

In addition they really should take advantage of the thumbnail defined in the Facebook Open Graph, as they currently just scrape the first image on the page.

The Solution For Google +1

It is actually fairly simple for Google to fix this.

They are already looking at the destination page, and all they have to do is look for a canonical link tag in the header for which URL to count… anyone who cares about correct canonicalization for their pages who uses various tracking parameters is likely to already be using link canonical… after all it is stronly promoted by Google themselves as a way to get attribution for the correct link.

<link rel="canonical" href="http://welcome.uqast.com/intro/" />	  

You would have thought issues like this would have been fixed during the initial beta period – when news of Google +1 first came about, there was a call for interested websites to sign up early maybe to give feedback… I signed up at that time but from the looks of things on the Google announcement post that was mainly as a PR exercise to get large publishers using Google +1.

Google +1 is really easy to set up, there are also some quite powerful features I haven’t explored yet for triggering various actions similar to a Facebook like button

However as currently implemented it is almost like a negative advert if you implement it with any kind of dynamic URLs showing effectively the same content.

Canonicalization is just as important in social media as search.

p.s I have given up trying to get a “+” to appear correctly with a retweet button with WordPress.

I went as far as trying to use the unicode version within the title but that ended up as the raw text, and then WordPress didn’t save the unicode anyway.

&#x002B;1.... out
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Video Exclusive: Has Google Given Twitter a Cloaking Penalty? http://andybeard.eu/3570/google-twitter-penalty.html http://andybeard.eu/3570/google-twitter-penalty.html#comments Sun, 08 May 2011 22:26:45 +0000 http://andybeard.eu/?p=3570 It seems Google has given Twitter some kind of penalty, possibly for cloaking.

Watch this video for the details

Has Google Given Twitter a Cloaking Penalty?

This Video Is Protected

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To check the cached Google page you will have to switch off javascript using something like the web developer toolbar for Firefox.

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It seems Google has given Twitter some kind of penalty, possibly for cloaking.

Watch this video for the details

Has Google Given Twitter a Cloaking Penalty?

This Video Is Protected

More about Andys Store by Andy

To check the cached Google page you will have to switch off javascript using something like the web developer toolbar for Firefox.

Google is not being blocked as there is a cached page, but the cached page is not what is given to users, even when not logged in.

The pages are significantly different in structure.

Google have quite extensive webmaster guidelines including a special on on cloaking and sneaky javascript.

Just to qualify the value of this video – some people rightly or wrongly look on me as an SEO expert – I don’t proactively consult partially because I don’t believe my own opinions half the time and in the past I have spent a great deal of time trying to prove myself wrong.

Ultimately even Google engineers directly involved with webspam or working directly on Google’s algorithms don’t know every aspect of how Google’s algorithms might work in every eventuality, and some results or side effects may be unintended.

It could well be that Twitter left old Twitter in place because Google was having problems crawling the new primarily javascript Twitter. From my perspective the mistake was to do a funky javascript redirect and having a significantly different link graph, but there could easily be something I have overlooked.

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Laser Targeted Video SEO http://andybeard.eu/3548/video-seo.html http://andybeard.eu/3548/video-seo.html#comments Fri, 15 Apr 2011 21:35:44 +0000 http://andybeard.eu/?p=3548 A couple of months ago we introduced some new Video SEO features into the uQast player and now all the wrinkles have been ironed out, including some work arounds for sub-optimal code within WordPress core in regards to oEmbed, a large chunk of it is working as intended.

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A couple of months ago we introduced some new Video SEO features into the uQast player and now all the wrinkles have been ironed out, including some work arounds for sub-optimal code within WordPress core in regards to oEmbed, a large chunk of it is working as intended.

This is a presentation I did live for the current uQast founding affiliates at that time. It was presented live but I hope most of the audio is understandable.

The keyword term used in the search engine visibility example was “Body Wash”.

Laser Targeted Video SEO

<a href="http://.mov"><img src="http://www.uqast.com/2827/videoiframe.html?w=560&#038;h=315&#038;aplay=0&#038;affid=0&#038;links=0&#038;hi=0&#038;wmode=transparent" alt="Laser Targeted Video SEO" width="560" height="315"></a>

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We still have the doors open for 2 more weeks for founding affiliates to get in at a special fixed rate before we switch to monthly subscription with our chartered launch.

There is a special offer only available to webinar attendees.

I have spent the last 5 months working with the uQast team and my official role is uQast Product Manager… the viral SEO features I spent a long time working with our development team refining the code and I am confident no one does it better… but it is only a start.

Very soon we strap on the booster rockets for rocket propelled Video SEO giving people a reason to share great content.

I am an employee/consultant with uQast, an affiliate and power user, and the video seo features are my baby – damn yes I am biased.

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Google Farmer Update – Self Diagnostic Kit http://andybeard.eu/3543/google-farmer-update-self-diagnostic-kit.html http://andybeard.eu/3543/google-farmer-update-self-diagnostic-kit.html#comments Mon, 28 Feb 2011 16:11:45 +0000 http://andybeard.eu/?p=3543 I have been having lots of people contact me over the weekend panicing over whether they have been affected by Google’s latest algorithmic update “Farmer”.

If you have relatively stable search traffic volume it is fairly easy to detect and I have a custom report set up to do the sleuthing work.

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I have been having lots of people contact me over the weekend panicing over whether they have been affected by Google’s latest algorithmic update “Farmer”.

If you have relatively stable search traffic volume it is fairly easy to detect and I have a custom report set up to do the sleuthing work.

Google Farmer Google Analytics

I have actually added an extra dimension to the custom report to examine the effect on individual pages

To save you a little work you can just click this link and my custom report will be added to your Google analytics.

To use this you will then need to select the custom report and then compare date ranges. Google made the update around Wednesday/Thursday last week and currently it only affects US traffic.

Google Farmer - Compare To Past

I believe the “äjustment” is based on site authority which I like to liken to the quality score used in Adwords – it makes search traffic from Google more expensive for lower quality sites. This is similar to the way some other Google penalties work.

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