Paid Links | Hindsight gives perspective

Paid Links

It is five years, almost to the day that Yahoo started charging $299 per year for a listing in their directory as this article on Pandia clearly illustrates.

The main benefit of being in the Yahoo directory isn’t traffic, it is pagerank / trustrank. Who actually uses the Yahoo directory for anything other than listing their own sites?
It is many years since I went to Yahoo to lookup an entry for anything other than a competitor in a niche.

Google Toolbar 3

Ionut over at Google System mentioned today the release of a new beta Google Toolbar.

He actually forgot to mention it was beta, but that is a minor issue.

Now I have been interested in the Google Toolbar buttons that were previously only available for Internet Explorer users for some time.

Blog SEO | Evaluation | Taking action

using nofollow to cultivate pagerank

One of the most rewarding things about blogging, at least for me, is when you see people taking action based on something you have suggested.

There are actually 2 distinct stages in taking action

International Article Syndication

I use Google Alerts to track a lot of my article syndication, and sometimes it comes up with some absolute diamonds of ways content can be presented to an international audience.

UTW – Tagging SEO Tricks (pt 2)

wordpress-training.jpg

This is not a technical trick, but something that many people who confuse categories and tagging really need to get a grasp of.
It is also my belief that this is very much a white-hat strategy, but as with all forms of search engine marketing, it can be abused.