Marketing Strategy Geek - Andy Beard » Projects http://andybeard.eu Internet Marketing, Lead Acquisition, Online Business Strategy and Social Media with Original Opinion and Loads of Attitude Tue, 01 Apr 2014 21:47:18 +0000 en-US hourly 1 SPAM Box Zero in Gmail – The Ultimate Goal http://andybeard.eu/3970/spam-box-zero-gmail-ultimate-goal.html http://andybeard.eu/3970/spam-box-zero-gmail-ultimate-goal.html#respond Tue, 01 Apr 2014 10:28:31 +0000 http://andybeard.eu/?p=3970 I have read hundreds of articles on how to achieve in-box zero, but never an article on how to ensure that the email lists you signed up for or important notifications never end up in the spam folder.

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I have read hundreds of articles on how to achieve in-box zero, but never an article on how to ensure that the email lists you signed up for or important notifications never end up in the spam folder.

Lets face it, Google even classify their own emails as spam sometimes

webmaster-tools-spam

Set Up Universal Spam Filter

Go to Gmail Settings >> Filters >> Create New Filter

For those that don’t know their way around Gmail

Click on cog icon
Click settings
Click the filters tab (yeah I know the tabs aren’t obvious)
Scroll all the way to the bottom of the page
Click the “Create New Filter” – if you can’t read it get new glasses

unsubscribe

In the “has the words” box type the word “unsubscribe”

There is a significant correlation between emails you sign up for and emails which include an unsubscribe link

Now click “Create filter with this search” (bottom right corner again in small font)

Here is the real magic

never_send_it_to_spam

We are going to click the box “Never send it to spam” and then create filter

Done

Hey Andy, won’t this also mean that any real spammers who include unsubscribe in their emails will also end up in my inbox?

Yup..

But lets face it – knowing that your website is offline or you have received a Google penalty is a small price to pay for the 10% of spammers that include an unsubscribe link, and you can easily train your VA or personal assistant to delete real spam.

What about the legitimate email that uses other words like “click here” or “Email settings”?

Tough… survival of the fittest, they will even amend their ways or go the way of the dodo.

Look out for an even better way for email service providers to better handle spam tomorrow – this is really a temporary non-solution

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uQast In A Nutshell (Bonus Offer & How To Get It For Free) http://andybeard.eu/3503/uqast-free.html http://andybeard.eu/3503/uqast-free.html#comments Tue, 07 Dec 2010 21:53:17 +0000 http://andybeard.eu/?p=3503 uQast

uQast Demo

<a href="http://.mov"><img src="http://www.uqast.com/1089/videoiframe.html?w=640&#038;h=360&#038;aplay=0&#038;affid=0&#038;links=0&#038;hi=0&#038;wmode=transparent" alt="uQast Demo" width="640" height="360"></a>

More about Andys Store by Andy

So How Can You Get uQast For Free?

uQast For Free

  • Be patient – eventually a version will be launched with a reduced feature set. You won’t have a /yourname or /yourkeyword URL and someone may even be using yours if it is at all competitive – a bit like domain names
    I don’t own andybeard.com Youtube.com/andybeard myspace.com/andybeard skype:andybeard and probably quite a few more.
    I regret not grabbing hold of those when they were available
    The exact details of the reduced feature set are not decided or I haven’t details, plus the feature set is a moving target with continual innovation. uQast Pro users will remain on the leading edge.

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uQast

uQast Demo

<a href="http://.mov"><img src="http://www.uqast.com/1089/videoiframe.html?w=640&#038;h=360&#038;aplay=0&#038;affid=0&#038;links=0&#038;hi=0&#038;wmode=transparent" alt="uQast Demo" width="640" height="360"></a>

More about Andys Store by Andy

So How Can You Get uQast For Free?

uQast For Free

  • Be patient – eventually a version will be launched with a reduced feature set. You won’t have a /yourname or /yourkeyword URL and someone may even be using yours if it is at all competitive – a bit like domain names
    I don’t own andybeard.com Youtube.com/andybeard myspace.com/andybeard skype:andybeard and probably quite a few more.
    I regret not grabbing hold of those when they were available
    The exact details of the reduced feature set are not decided or I haven’t details, plus the feature set is a moving target with continual innovation. uQast Pro users will remain on the leading edge.
  • Join the uQast affiliate program – I know it is a little corny but as an affiliate all you have to do is refer one person to uQast as you get UQast Pro for free. I am not sure whether that covers some of the other bonuses such as the V.I.P launch seminar or the magazine subscription, but it is a very fair deal.
    If you have a number of SEO clients this is an easy way to rack up one or more valuable media profiles that they control with high quality multimedia presentations and lead capture. It could possibly pay for itself with affiliate referrals as well.
    This is just the affiliate program for the launch – after launch everyone who has a uQast account is a uQast affiliate.
  • Domaining – in theory there is a “domaining like” opportunity for premium names, though be warned there isn’t an interface set up to handle transfers – not strickly free but potentially a way to offset the cost of a portfolio

Why & Who Should Sign Up As A Founding Affiliate?

    I am going to avoid “forward looking” statements about features that are just on the drawing board or have yet to be implemented.
    This is intended to be “no hype” – my own evaluation of the potential of uQast some of it based upon what I initially saw in the platform, and partially from my work with the uQast team.

  • Amazon S3 For Free – with some caveats

    If you look on using Amazon S3 for hosting streaming video for your sales pages or members areas, uQast can currently provide a very useful service with no bandwidth charges ever for uQast Pro users. This is especially useful for anyone doing a product launch where the bandwidth costs can be significant.
    10,000 optins watching 400MB of video is 4000GB of data – that is probably at least $500 in fees with Amazon S3. With Kajabi that is $1880.
    What you can’t offset in this way are things like theme CSS files, javascript & images for which you might use a conventional CDN service.

  • Reputation Management With Lead Capture

    It is my belief that uQast is going to become an unsurpassed platform for lead capture from syndicated media. I have written blog posts about how unhappy I am with current offerings.

    If you have clients with budget (my readership between them probably have 100,000 clients with budget) – now is the time to get in, secure their names and keywords and not have to pay $200/month which is what I have heard the uQast Pro will eventually be priced at.

    uQast will be a landing page of choice to push up to the top of the SERPs for your clients because they will be able to present great content, and capture leads directly.

    I should note this isn’t a “Leapfish” like pitch – there are no guaranteed search rankings or placement for buying a URL with a uQast Pro listing that I am aware of. Rankings internally are based on quality, and external are in the hands of Google & Bing.
    A URL might offer a small SEO benefit, but the biggest effect is for branding.

  • Existing sellers

    If you are selling digital products already, this is another marketplace that you can leverage. You might make some extra sales. The product listings are based upon a patent pending algorithm which focuses on quality and reviews, not how much money you have to pay for advertising – oh and being listed is free.
    Some systems focus only on the newest products currently being promoted – the hope is that products on uQast will have significant longevity with an emphasis on quality not hype.

  • Upsell System

    For those selling digital products the upsell system in uQast is extremely easy to implement and doesn’t have some of the restrictions of competing services.
    Of note is you can track the upsell process whilst maintaining session for Google Analytics.
    Up until relatively recently the popular solution for 1-click upsells was Infusionsoft – $300/month for the version with cart and affiliate program. Then there is the added cost of reliable integration and support – I have seen figures of $15k-$20k mentioned by multiple people though there are cheaper alternatives.
    I have tried other systems, but the technology wasn’t necessarily as straight forward as you might assume from the sales information, and they relied on having your own merchant account.
    Clickbank can do upsells but last I heard that was limited to existing high volume partners.

  • No Merchant Account

    Some people don’t have a merchant account or would have great difficulty geting one for a number of reasons, yet a merchant account or the equivalent from Paypal is the only way to do an upsell chain effectively – all uQast sales are processed by uQast – they handle all transactions, product delivery, refunds, chargebacks (cross fingers very few) etc
    Don’t ask me how much the fees are – in testing they were set somewhere below that offered by competing market places.
    I also can’t say how long it takes to receive funds – likely initially it would be subject to the refund period – I am not going to speculate on longer term possibilities.

  • Revenue & Actions

    You can’t currently include opt-in forms, micropayment and a shopping cart in many other competing offerings. Ooyala does some of it but at a price – I believe Slideshare can do lead generation on a video embed, but that uses their proprietary system which as far as I am aware doesn’t post directly to your autoresponder forms.
    Note: uQast does not currently support document embeds.
    Some of the players that support payment or lead generation “in the player” actually achieve this using javascript. Whilst it is technically possible to get that working for viral syndication, I have yet to see anyone do it and there are other complications.

  • Free player

    The cost of players can add up depending on which you use. JW Player isn’t free for commercial use yet I often see “6 figure” & “7 figure” marketers using an unlicensed player. Flowplayer in theory you can use the GPL version as I believe is used with some Amazon S3 solutions – I have never seen any WordPress plugin or other solution that actually used all the features of these players in a user friendly way – some come close, but add other incompatibilities

    Note: Forward looking statement – There is a major issue with hosting your own player… trust – to get a player accepted for embedding in Facebook, Twitter, WordPress.com, Google Buzz & appearing in Google Reader the owners of those sites need to trust the code. That isn’t something that will ever happen for self hosted code for small sites.
    If your long-term media strategy is based on using your own player, no matter how well the player is coded you are guaranteed reduced virality.
    The best you can expect if you used html5 is that the html5 video would be shown, but without your custom features.

    This is a forward looking statement in that achieving trust and geting the coding right for uQast will also be a long term currently unfulfilled goal, but as an established community it is a goal that is at least achievable.

My Offer For uQast

As I have mentioned in the comments it is hard to dedicate a huge amount of time for an extended period, and I have full time obligations currently with the uQast team in various ways.
However both for work and in various communities I have experienced the immense value of being a member of private chat groups on Skype. So I am going to set up a private Skype group for all my uQast Pro referrals where they will have direct access to me, and to each other. That means there is a little bit of a self help aspect if I am not around for an extended period of time, but I generally have Skype on most of the day.
The intention isn’t as a general chat room – high signal to noise.

I expect for this founders launch that room is going to be pretty exclusive for a few months and will help people get up to speed fast. Even if it ends up one-on-one that just hopefully means it is just better signal to noise.

It is also in some ways a benefit to me to get direct feedback from customers, though my bandwidth is limited.

This won’t be a route to unannounced information or special access to features, but there are likely some methods to do things that work better than others, strategy discussions etc which would be worthwhile.
This is not intended to be a supplemental channel for support issues of various kinds, as for many of those kinds of problems I am certainly not the person to contact
It also isn’t hand holding, and would most likely suit more advanced users with some technical skill.

Here is an affiliate link again so I can track things

It is hard to place a real world value on such a group/room – one SEO membership I belong to has such a group on Skype of typically 60 people and at times that can get a little noisy as there is general chat, but the level of direct feedback from experienced people is unsurpassed. The value certainly exceeds the $30/month you might pay for that if that is the type of community you can gain a return on time invested from.

As noted in my previous post, I have been subverted/assimilated by uQast and am working for/with them full time in various ways. Thus whilst I try not to be biased I am sure in some ways I am – I am aware of future plans, whatever bugs might be lurking etc, but I am trying to portray things as neutrally as I can and avoiding any hype.

This service is in many ways the successor to FreeIQ, but retains hardly any of the old code (which was pretty good and ahead of its time) – FreeIQ & uQast were founded by Brad Fallon who also is a founder & CEO of Stompernet.
I personally look on uQast and Stompernet as different entities (and legally they are). uQast isn’t about training – it is a software-as-a-service platform that enables stuff you can’t do anywhere else.

If you are not inclined to comment publicly, and you have questions my contact form is available or you can always find me on Skype:call-andybeard .

You really don’t want your clients stuck with uQast.com/HGDFSREW/brandname or uQast.com/LJHTDRSW/keyword

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uQast – How Andy Beard Was Subverted http://andybeard.eu/3458/uqast.html http://andybeard.eu/3458/uqast.html#comments Sat, 04 Dec 2010 22:27:33 +0000 http://andybeard.eu/?p=3458 Update 7th December 23:30 CET

I have compiled a list of the reasons I believe people should be interested in uQast (and what attracted me in the first place)
It also mentions my uQast Bonus

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Update 7th December 23:30 CET

I have compiled a list of the reasons I believe people should be interested in uQast (and what attracted me in the first place)
It also mentions my uQast Bonus

uQastJust over a month ago I watched a preview presentation of a new “software as a service” application called uQast. Whilst watching the presentation I had a browser open and did a little digging around, found the development site and started poking to see what it offered.

I then dropped a friendly email to the developers who I already had extensive contact with from their current & previous ventures with some feedback. I could see a lot of promise with the site, as I had with its predecessor.

Hints were made bilaterally that some more formal feedback could be provided in some capacity, though I really wanted to avoid a drawn out negotiation period, and I could see a rough diamond that I could help polish. Just polish… not cut & shape as most of the real work in creating a massively scaleable digital delivery platform was already done.

At the time I was in the process of puting together my own tightly integrated membership site here on andybeard.eu and to play a proactive role I was going to have to at least postpone those plans for a lengthy period of time.
There was also a ton of products I wanted to promote as an affiliate, articles & commentary that really needed to be written, including formally writing about my weird Pinocchio SEO stuff in public with over 2 years of research.

Somehow things worked out and I have been busy for the last month.

What Makes uQast Different To What I Planned?

For 5 years I have had a bee in my bonnet about creating a platform that in some specific way enables both publishers to publish content and affiliates to promote it with some unique technology or “special sauce” sticking it all together and allowing me to leverage my skills & experience.

uQast isn’t it

I say that in a good way – in many ways my entrepreneurial yearning to create a specific platform, and all the preconceived feature requirements that I had built up over a period of 5 years was a double edged sword – both allowing me to come up with solutions to complex problems almost at the drop of a hat, and at the same time instilling an urge to make uQast a surrogate of what I wanted to create rather than the established mission.

So the largest barrier to overcome in my own mind and in negotiations was that uQast is something different despite whatever significant synergies exist.

uQast Is What Exactly?

uQast’s mission is to be the world leader at collecting, ordering and monetizing valuable digital media content.

You could call that the short form elevator pitch I would probably have to worry about remembering if I was talking to important people.

Digital Marketing

Digital media content is anything that can be downloaded or streamed. Video, Audio podcasts, eBooks & white papers in PDF or doc format, even software in a zip file is possible.
In theory the platform could be used for hard goods, services etc though there might be issues with delivery validation for the credit card processors that have to be carefully thought about.

There is no advertising on the site – the majority of the business model depends on users actually selling products they create.

As well as being able to use promotional content on the site itself, it is envisioned to be able to embed the content on “any website in the world” and have actions & transactions take place “in situ”.
I say “envisioned” – the player has a lot of great unique functionality but it is currently most suitable for videos, but doubles as audio.
Transactions include actually buying product, signing up to a real email list right in the video player, giving a “tip” for a free video and various sharing and embed options.

Having the content playing on “any” website is going to take a little time. A lot of time over the last few weeks has been spent on embed code improvements, and it is early days yet. The long term goal is to get the videos embeddable on Facebook & Twitter via Oembed, and even viewable in Google Reader, Buzz etc.
There are special requirements to be met and obstacles to overcome – one example is player size – whilst the 640×360 widescreen player can be resized, some of the intenal windows for shopping can’t.

There is also some special functionality I want to add that will help take things one step further and make uQast the defacto platform for video SEO, though discussions are fairly early days.

The video player is highly customizable and it is something anyone can do.

uqast player customization

One of the big features that is hard to equate is the tip jar – I don’t know how this micropayment system for free content is going to work. Ooyala has had micropayments for a while, and recently introduced Paypal Micropayments platform.
The uQast micropayment system is their own… there are some hurdles to overcome but it is functional.
Oh, and Ooyala is extremely expensive compared to any planned uQast offering I know about.

This Is A Long Tail Play… For The Little Guys

The long tail is a big deal

In any market, there are a few big players who seem to get all the attention.
But their importance, influence and ability to positively affect consumers are dwarfed by the combined effect of all the small players.

- Brad Fallon uQast Founder

It is also about quality content and a ranking system within search results based upon quality reviews from consumers, that is resistant to gaming.

uQast Search Results

Advance Features

There are, and will continue to be added lots of advanced features with an emphasis on making them surprising easy to use.

One area I have spent a fair amount of time testing has been the upsell system.

You define a number of offsite pages which will contain your various upsell and downpage offers, and uQast provides you with the “Buy Now” and “No Thanks” buttons to place on each page.

uQast upsell interface

But being able to set up an upsell chain is one thing – being able to effectively measure it is quite another.

With uQast we are most of the way there as the shopping cart is maintaining the session all the way through, and thus we can achieve quite an effective sales funnel in Google Analytics.
Ideally there are a few things which still need to be added but I know at least one shopping cart I attempted to use on a project this year where the use of javascript with iframes made it almost impossible to set up a full funnel in analytics. Lots of custom programming to the javascript that embedded the iframe that called the sales buttons was outside my budget, but without it I had to kill the project as being able to demonstrate sales data was an intrinsic part of the project.

UQast Goal Funnel - Google Analytics

Andy Beard Subverted & My Most Biased Review Ever

For the last month or so my “computer home” as in what has been showing predominently on the screen of various PCs has been uQast, the Jira Bug Project & Issue Tracker being used, and various test domains – also a fair chunk of very specific research.
So I have been ripping the site apart trying to make things break all that time, though not to the same intimate level of detail as the programmers working on the project.

I could just publish a list of every outstanding bug or missing feature I know about – if you have ever spent some time delving through the WordPress trac system you would know that sometimes non-security bugs take months to come to prominence, and features might take years unless you code them yourself or they become “blessed”.
But that wouldn’t be a fair evaluation compared to the months/years of work that have already been invested in the project to get it to the current stage.
Development from my perspective is pretty nimble, there is good team co-ordination and dedication to achieve the mission, and create a phenomenal useful service.

This isn’t intended to be a full review of uQast but as the launch wheels have started rolling I needed to get some words out in the ether. Most likely in the next few days I will highlight some of the additional things I personally find interesting and feel important to mention.

And I have left tons of things out that I am sure will end up being raised in the comments… and we can handle them there.

Any questions… criticisms… fire away!

The thoughts about uQast in this post are purely my own and I have liberally peppered this post with referral links mainly because I love tracking stuff, but you might enjoy the 2 tier affiliate program that pays for a year. You can sign up for the launch affiliate program here.

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Product Launch Manager Bonus & Video CDNs http://andybeard.eu/2404/product-launch-manager-bonus-video-cdns.html http://andybeard.eu/2404/product-launch-manager-bonus-video-cdns.html#comments Fri, 23 Oct 2009 14:51:00 +0000 http://andybeard.eu/?p=2404 If you have been following the theme of Jeff Walkers Product Launch Manager launch, a large chunk of it is that online marketers often have far more knowledge than they think they do – they just have to go out there and sell it.

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If you have been following the theme of Jeff Walkers Product Launch Manager launch, a large chunk of it is that online marketers often have far more knowledge than they think they do – they just have to go out there and sell it.

So my bonus is along those lines and will reveal a lot more of my long term plans, which I even hinted at long ago in a comment on Jeff Walker’s blog when he first launched PLF over 3 years ago.

Best Existing Solution By Far

The other day I felt compelled to write about Quansite because it is the closest service to what I want to achieve.

If you are looking for a perfect “no tech” solution for small product launches, I honestly don’t think there is anything that can beat it.

For bigger launches you might start running into resource problems – you can upgrade to a bigger package (they offer semi-dedicated) but that is a long-term commitment just to cover peak traffic.

Off-loading media files to a CDN is only a partial solution.

Running Your Own Dedicated Servers

I have heard that on some of the biggest launches they run up to 10 dedicated servers in a cluster, though Stompernet squeak through on just 4 beasts. From a reliable service provider you are still looking at possibly $2000+/month for the hardware, plus you have to have the server jockeys to run them.

Then you need some kind of media hosting, as even 4 beefy servers won’t be able to stream videos to 100s of visitors, let alone 1000s.

Most of the “Gurus” currently use Amazon S3 or Cloudfront

United States Edge Locations
Data Transfer

$0.170 per GB – first 10 TB / month data transfer out
$0.120 per GB – next 40 TB / month data transfer out
$0.100 per GB – next 100 TB / month data transfer out
$0.090 per GB – next 100 TB / month data transfer out
$0.080 per GB – next 250 TB / month data transfer out
$0.070 per GB – next 250 TB / month data transfer out
$0.060 per GB – next 250 TB / month data transfer out
$0.050 per GB – data transfer out / month over 1,000 TB
Requests

$0.010 per 10,000 GET requests

I am not going to knock Amazon, as before they came around a few years ago, CDN bandwidth might have set you back 5x as much, but then nowhere near as many people were publishing videos… it was costly.

Even so lets look at a typical (small) product launch

100 MB video per person
20,000 visitors
==================
2000 GB of data

Not a lot … around $400

But some larger product launches have

500 MB video per person (I am not talking browser killing Stompernet sales pages)
100,000 visitors
==================
50,000 GB of data

A little bit more … around $6500

Just imagine how much one of the really big launches costs, and then the cost of data delivery for the actual content to members who quite rightly want to consume what they purchased.

Or you could look at a sales page

10 MB Video – Very short low quality
500 visitors per day
5GB per day
150 GB/month
============
1800 GB per year

You are still looking at close to $400 for bandwidth /year

If you do insist on using Amazon S3, do at least use something like Media Stream Guard (not aff) from my friend Craig. So many gurus leave their Amazon content insecure.

Alternative CDNs

SimpleCDN – I have been monitoring them for the last year, and they have changed their offer maybe 5 times, effectively wiping out whatever investment clients have already made in setup time. If you were a very heavy user, maybe you would have still had significant cost savings, but the feature sets have been changing drastically.

Rackspace with their Cloudfiles at $0.22 are actually a contender as the playback is probably better than Amazon.

NetDNA – recently quite popular among many bloggers using WordPress and bandwidth pricing can reach very respectable levels offering a price advantage over Amazon – the negative is that most of their “Edges” are in the USA with just one in Europe.

Edgecast – competitive in volume, fast & reasonably full featured. Notable connectivity in Asia

Highwinds – various resellers strong in both US & Europe – Asia promised.

VPS.net – A reseller of Highwinds and also cloud based VPS – were previously reselling Edgecast but there were problems with flexibility.

With most of these CDNs it is possible to get bandwith cost down to below $0.06/GB – possibly a little cheaper with some negotiation and very high volume.

You would have to be running the equivalent of 20 large product launches with Amazon Cloudfront to achieve these pricing levels, and before you reach that level there is some margin for eith cost saving or profit.

highwinds-cdn

Flash Players

You can always take the free option of using a GPL player such as Flowplayer, though they also have a premium option

JW Player has some viral and data benefits that would require a liitle custom programming to get working on other players, but at the same time are not in themselves perfect. I have seen slightly better implementation, but none that I would consider ideal. The licensing for commercial use isn’t too expensive.

Transparent Player – I haven’t checked out version 3 which was recently launched yet (and it is not even mentioned on the sales page last time I looked), but with the unlimited use plan it is a very viable contender

EZS3 provide players in addition to making it easier to work with Amazon obscuring data, usable on unlimited sites. I have seen this used by Frank Kern.

This isn’t meant to be a conclusive list, I know a ton of other options, both with and without available source code for custom modifications. Boy do I want to do some modifications.

Best Current Solution

I am laying my bets on VPS.net for some serious clustered high-availability hosting and also providing primary CDN, with some alternative backups.

With players the field is open

Why No Video Streaming With Own Players?

I can imagine people running huge launches who are extremely well monetized can afford some of the more expensive solutions, because they are then in a position to negotiate, but that isn’t suitable for most.
For some reason even people supposedly running 8 figure businesses have problems keeping servers running smoothly.

Jeff Walker is using Ooyala – I haven’t quite worked out the pricing, but it will be more than just a CDN.
Brightcove despite the free trial is not cheap
Viddler – if you don’t have their ads then commercial use even as an Enterprise client will cost you $1500 for 4TB of data or 0.375/GB = 5x as much as VSP.net in much smaller volume.

There are many other options with the price range typically $0.30 to $1 per GB.

What I Really Want To Do?

I want to provide hosting for product launches for FREE, including all the bandwidth, high-capacity clustered servers, built in membership software, and many other advanced features.

Is there such an expression “Fat Pipe Sales Funnel” ?

That is only part of the equation, the service has to make money and cover quite considerable costs, but that is where “value add” comes in with all kinds of network effects that add up to more than enough to cover costs and then some.
After all WordPress.com can offer something similar and they are really under-monetized.

Leverage :)

Pipe Dreams?

One focused goal for 4 years will eventually happen but in hindsight I probably should have just concentrated on clogging up the interwebs with small niche sites, or building a huge list, but something held me back. I would almost certainly have the resources to build this project from cashflow now.
Even the paid link battles from 2007 were very much a part of the “sounding out” process on possibilities.

I have avoided masterminds – they would have persuaded me to pursue more attainable goals.

Product Launch Manager Bonus “Can Be Delivered Now”

CDN = “Content Delivery Network: or alternatively “Can be Delivered Now”

There are tons of huge bonuses being offered by other affiliates for Product Launch Manager, because it is a great product but also the affiliate payout is… generous to say the least.

The wonderful thing about the course is that it will massively boost the number of people running product launches in all walks of industry, but at the same time boost demand for higher performance hosting with significant commercial advantages, so it finally makes my long-term goals infinitely more attractive as an investment opportunity.

Just providing one core component might be enough “proof of concept” to tip the investment balance, and just the benefit of having one major “breaking point” of product launches crossed off, the technical side of preventing launches crashing to a standstill because of server meltdown is probably the most targeted bonus you will hear about today… well other than pure consulting offers from people who have run launches.

My Offer

I will provide a preconfigured CDN platform where you can just ftp files or they can be pulled using Rsync, along with origin pull to the CDN along with $1000 of bandwidth at cost – the bandwidth will be available as and when you need it and will not expire if not used on a month-month basis like many subscriptions.
Most likely it will be through VPS.net, but I will shop around and provide additional fallback

I will also provide additional remote consulting for both the CDN and other launch issues to the best of my ability. I am a “jack of all trades” and can talk both geek and marketing. I am not going to place silly limits on time – your success is my success.
As and when I scale, I will be able to provide additional human resources to fill my shoes.

When other components become available you will have the option to use them – I have my server techs sorted out now to manage the clusters and VPS.net is ideal to scale this kind of platform, in many ways more than Amazon EC2 and other cloud options because of the nature of product launches.

Until such time as I have the backend monetization and “leverage” to offer all the hosting for free, additional bandwidth and any server use will be at cost – not inflated cost… real cost. For the CDN it will be something like $0.06/GB at current exchange rates and pricing.

If you want to set up your own VPS servers or clusters I can also offer nodes at competitive rates as I will end up with 100s of nodes, and point you in the direction of people who could manage them for you.

I hope you will consider my offer – the PLM offer isn’t cheap, but will be attractive to existing PLF owners, and maybe a few others.

Alternatively go with the big $$$ packages. You know the game – all those leads you send to the big launches that didn’t convert (but which you presold) will now be offered the exact same package (or very similar) as a bonus, with no commission for the original affiliate despite doing a significant chunk of the selling.

Making crashed servers on product launches a thing of the past

I have a cure for respecting the value provided by smaller affiliates in the sales process as well…

Warning: This article contains lots of really useful information that will probably help people but also contains a few affiliate links – not every link is an affiliate link, and not every link should be considered an endorsement

p.s. I know my server crashes occasionally – I personally suck as configuring linux servers, which is why last week I hired a great team to do this stuff for me.

When the sales letter goes live, <<< USE THIS LINK >>> – hopefully the previous links will still lead to some of the more descriptive videos.

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Stomper 999 – Stompernet Bonus http://andybeard.eu/2166/stomper-999-sompernet-bonus.html http://andybeard.eu/2166/stomper-999-sompernet-bonus.html#comments Wed, 09 Sep 2009 14:35:14 +0000 http://andybeard.eu/?p=2166 Stomper 999 is a strange launch, at least by modern standards in the Internet Marketing Niche.

  • Squeeze page for a couple of weeks
  • A few rumours
  • A few leaks of info after a seminar

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Stomper 999 is a strange launch, at least by modern standards in the Internet Marketing Niche.

  • Squeeze page for a couple of weeks
  • A few rumours
  • A few leaks of info after a seminar
  • A few leaks on information after an affiliate conference
  • The shopping cart opened on launch day and THEN they are going to drive home the message with tons more free content

But you can buy now

For me Brad’s new “Mafia Offer” is a nobrainer but lets look at some of what I heard

The new tools package

  • Full version Market Samurai
  • WYSIWYG Taguchi testing (Software as a Service / Hosted – up to 100,000 views free)10/12/2009 I have removed StomperStorm from the list as it seems to have been delayed indefinately.
  • Shopping cart (some additonal fees apply)
  • Twitter Storm – custom version of People Browser
  • SEO Qast – I think this is a desktop video/article syndication tool
  • Full $97/month version of Traffic Geyser (Update: I have been told that whilst this was the information initially given to affiliates, the exact configuration of the accounts won’t be exactly the same as the $97 Traffic Geyser subscription – We will need to wait until it is officially unveiled
  • Article Syndication network of 17000 sites
  • SMS/Text IM Twitter Email system
  • PDX system with 800 number webconferencing etc (some additional fees can apply)
  • Review System – not exactly sure, but a way to get reviews on Google local, with cards being sent to clients to fill out, pop in the mail and the details are added to local

Plus as far as I know all the current Stompernet training is also available which is really worth thousands of dollars.

There are a few upsells and additional fees on some of the items, but it is the promised Mafia offer, that no one in the industry can come close to matching.

Before I mention exactly what I have as a bonus, here is a little testimonial from one of my avid readers

Brad Fallon
You’re better at spotting issues (and proposing solutions) than anyone I know — so please consider yourself to have an open line to me on any issues you see or have. I’m sure we’ll have a ton as we start rolling things out. Just give me a chance to fix it before you blast us on your blog! :-)

I haven’t found any major issues that haven’t been fixed with what I was playing around with, the Taguchi testing “Stomper Storm” package, and this was a more general comment about what I cover on my blog than specific to new Stompernet products. Brad has been reading my blog for years… by email.

Who Is Andy Beard?

andysquare80x80 I am a real guy (not a fake pseudonym) living in rural Poland – so rural in fact that when we moved into my new house we didn’t have a telephone connected for internet access for 4 months, even though the local exchange box was at the bottom of our 7200m2 garden.

House and Plumbing

That was taken just over 2 years ago, the house is pretty much finished now, other than landscaping, the pool and the 3rd bathroom.


View Larger Map

Marketing Credentials

Somehow I can count many of the top online gurus as direct contacts… even though I have never created floods of sales for them during product launches, and I have never released my own product in the internet marketing niche.

Somehow I have also gained the respect of a large number of people in the SEO community (there is rarely a cross-over), and here are some of the accollades I have picked up for my SEO articles (often based on topics Stompernet teaches)

2009 SEMMY Nominee
PageRank Is The Primary Google Search Ranking Factor
Site Structure – SEOs Going Fishing Without Any Bait

2008 SEMMY Runner-UpSEO Linking Gotchas Even The Pros Make

2008 SEMMY Nominee
Dancing With The Gevil – Defamed By Google?
Digg Favorites Slapped By Google
Optimizing HTML Links In The Aftermath Of A Blog Storm

Whilst these rankings tend to fluctuate a fair amount, I am almost always highly placed on almost every “Top Blog” listing related to online marketing.

I could also write about how I helped grow a games company in Poland from 5 employees to 100+, publishing one of the first CD-ROMs on the Polish market, or the family offline apparel business that has been trading for over 20 years.

My biggest achievement has to be every day I spend with my 2 year old adopted son, and my biggest failing is probably knowing that in a year he will probably speak Polish better than me, and English better than his mother.

Show Us The Deal Andy!

For a while I have been thinking of the perfect way to monetize this blog, and the credibility and relationships I have built up.

The obvious solution for me was:-

  • Create a value trojan – an insanely cheap $7/month membership for a few thousand people
  • Have a single upsell – $1000/month for 20 people as a limited form of consultation/mastermind – maybe 4hrs maximum per month, prepaid, use it or lose it.

The specialization? Ripping things apart, fixing things, proposing solutions

I haven’t ruled this out as a long-term monetization plan, it is a huge long-term time investment, though it would give me the funding I need for my startup if I was bootstrapping (it is a big project to bootstrap)

The Better Plan

Whilst the value trojan would help lots of people, I wouldn’t be able to give enough help to the people who need it, and a consultant to the “gurus” would be solving problems of “gurus”, helping the rich get richer.

My long-term projects could certainly benefit from lots of “normal” testimonials

So here is what I am going to do even though it will be as close to a J.O.B. I have been in the last 7 years

This Offer Is Limited To 100 People

That is actually the hard line – it is not workable beyond that – whilst there are some digital components to this offer, it can’t scale beyond 100 people, and the financial reward is pretty much what I could easily earn just working as an SEO consultant.

Stompernet includes so much existing training, the chances of you having time to consume any additional standard “bonus fare” is remote, so I hope you don’t go looking for the biggest $$$ sign bonuses of things you will never read.

My bonus is specific to the product

  • 1hr/month for 3 months of adhoc “Emergency Issue Consultation” & “Problem Solving” orchestrated through Huddle or Basecamp – I will actually set up a new project for each bonus purchaser and you will be able to call on me to help solve problems, test products etc. – it will be limited to what I can confidently advise you on, and if I don’t know, I don’t know and will tell you.
  • Some additional adhoc web conferences for smaller groups when there is some additional insight to share
  • Whilst I don’t want to make a huge bullet point about it, I also have a few private WordPress plugins that you will gain access to on an ongoing basis from a private area on this blog, that will include StomperStorm Taguchi integration just to speed things up even more, and some new SEO plugins (I have a nofollow evaporating PageRank solution for WordPress already to go)

I honestly don’t know how to put a value on this bonus, as it will really depend on the individual.

I don’t do consulting – if I did my hourly rate would have to be in the region of $100 – $200, but then I would also have significant expenses, travel time to meet clients etc.

Even a few years ago I could charge $250 just for a blog post about a company, and many willingly paid that sum, not for links but for the value of the feedback. I always looked on it as undervaluing my own time, a token gesture for the 5+ hours I often spent on writing an article.

But writing articles isn’t efficient use of my time – raw evaluations can be provided in private, and in some way provided more efficiently, with screen capture tools etc.

The value one company has received from my help could easily be looked on as $50,000+ for every hour I spent.

Stompernet is available at various levels and price points – in my own mind it would be a little insulting to offer some kind of scaled table here stating how much you have to spend to receive a specific bonus.

The aim of my bonus is to give you someone you can call on when you need help who can brainstorm with you to achieve a solution quickly. I can make almost any topic less confusing whether you are a programmer trying to understand marketing or SEO, or a business guy trying to establish an online business and can’t speak any geek.

It is in my best interests for you to remain a successful Stompernet memebr, to ensure you never leave, and to in someway magnify the Stompernet “You Are Not Alone”.

Magpies – All That Glitters Does Not Shine

There will be some huge $$$ figure bonuses for Stompernet by “all the regular gurus” – if they interest you, great – I wish you every success trying to debug their software, consume their content and battling their support systems.

I Am Not Doing This To Get Rich

In fact in many ways I am heavily discounting my own time to get valuable feedback from people who are serious about their online business.
Think of it as one step above an “Ask Campaign” or polling my readers.

I am going to leverage the feedback, testimonials and maybe even some of the content into other projects that will be more financially rewarding.

I am allocating the majority of any affiliate commissions to development of tools to help you with your marketing, and you will gain access for free or as near to cost as is possible.
Even if only 20 people take up my offer, I expect to spend at least 40 hrs per month working with people who take up this offer and on things inside Stompernet (forums etc)

This is the link to use:-

I’m Buying Stompernet From Andy Beard

If you have any questions about this offer, here is my contact page
My Skype details are there as always, I am very accessible if you have any questions
Oh, and via this Stompernet offer I will even have a US #800 phone number soon.

Ask Andy About Stompernet Bonus

For a limited time I have also set up a number of chat widgets so you can ask me a question directly here on my bonus page



My status

100% Conversion Rate

Everyone who has contacted me regarding purchasing Stompernet has either purchased through my link, or decided not to purchase Stompernet at all, but wants to somehow hire me or join any membership site I create in the future.

If you have any reservations, I urge you to contact me – I can answer all your questions honestly, and give you a taste of some of the support you will be receiving.

Claiming Your Bonus

After you sign up, drop me a note via my contact form just in case I can’t get your details from the affiliate interface. It is not unknown for Infusionsoft to have problems with order notifications, and I can’t automate bonus delivery.

I won’t be counting time until things settle down for the launch, so the bonus support will last all the way through to the end of the Christmas holidays.

There won’t be a huge delay in getting things set up, though I am human and I occasionally go to sleep.

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Stomper 999 – Why Now Andy? http://andybeard.eu/2160/stomper-999-why-now-andy.html http://andybeard.eu/2160/stomper-999-why-now-andy.html#respond Wed, 09 Sep 2009 03:15:49 +0000 http://andybeard.eu/?p=2160 The reasons I am promoting Stompernet 999 cover a multitude of deep themes within my own blogging, not just SEO and other forms of optimization, but also my future startup, any product I produce in the future, and my desire to help people the best way I can.

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The reasons I am promoting Stompernet 999 cover a multitude of deep themes within my own blogging, not just SEO and other forms of optimization, but also my future startup, any product I produce in the future, and my desire to help people the best way I can.

Somewhere down the list I am also going to mention money but when you do the math, and then look at the way my bonus is structured, I will effectively be creating the closest thing to a J.O.B. I have experienced for the last 8 years.

I Have Loved The Concept Of Stompernet for 3 Years

I ate up every moment of their initial launch almost 3 years ago, it was a big deal for me, and I even toyed with the idea that I would one day be on the faculty.

If you gather together enough people who have exceptional online marketing skills, who can also teach, the chances of making a significant impact on the lives of 100s of people, potentially thousands is magnified.

At the time it was a little out of my reach and would have wiped out a large chunk of my cashflow on which I depended to keep profitable Adwords campaigns running.

However I also knew that my primary reason for joining wasn’t necessarily the training – I already had my startup germinating in my brain, and it was something that could benefit Stompernet customers.

I Am A Marketing Geek

I might not be a rocket scientist like Leslie Rohde, a scientist like Andy Ed, or even my good friend Tim Nash, and I can’t dig into patents like David Harry and Bill Slawski – but I am still a geek.

If a large chunk of the people you admire are members of a certain club, it is certainly a place you would consider joining.

Whilst Stompernet isn’t a club per se, it has become an “institution of Internet Marketing” in a remarkably short time and the people there translate geeky stuff into words and video normal people can understand.

I Am Joining Stompernet… Finally

The last time I promoted the main Stompernet course I built up a significant amount of interest, and totally threw away any chance I had of signing up a few referrals by posting just as I launched a list of the reasons why I wasn’t joining.

I still have a copy of it – I believe a few people might have mistakenly read it and though that it was in some way a negative review of Stompernet. Far from it, I hold them in great esteem.

You see I have always believed that the natural extension to Stompernet was providing state-of-the-art tools – in fact when they first launched there was some kind of syndication network available. I am not sure if that is still in there, or has morphed into something bigger and greater.

Also the FreeIQ video marketing platform in some ways encroaches into areas I want to persue.

I have always placed my startup in a “protected zone” – anything that in some way could harm it, I have avoided, and that at least in my own mind has included what could be looked on as “Foreign Intellectual Property Contamination” – I really wanted to be able to claim as much as possible that what I was creating was proprietary and 100% the fruit of my own labour.

Likewise I like to blog about things other blogs don’t – if I wrote a blog post about how to optimize the title of a blog post, people would be shocked and possibly think I out-sourced it. It is not my kind of content.

If I don’t have something original to write about, I generally don’t write anything, and it is restrictive enough having access to data from the few clients I have worked with over the last few years that could surprise people.

This time around it seems like 90% of SEOs who blog about anything the least bit interesting are now members of multiple private SEO sites. You also have people releasing SEO tools after having access to other people’s proprietary SEO tools.
To be quite honest, I think a lot of that really sucks, but I doubt the new copycats are anywhere close to the competition.
Also if tools are combined with training, and you need the tools to maintain a competitive edge, it is hard to resist.

If I had access to the Stompernet archives, I would always been concerned about whether what I blog about is in some way something I learned from them that might be considered proprietary.

Synergies

I first conceived my startup plans 4 years ago, and whilst they have mutated a fair chunk and there has been massive feature creep, the synergies with what Stompernet do are so strong, you can almost taste them.

To be honest when I first heard about the new launch, and that there would be a number of new tools introduced, whilst on one hand I thought my startup had finally been killed, on the other I was straining at the bit to see what they had come up with.
You see the SAAS I want to create are because they are what I would personally want to use. Some of the features encompass things I have blogged about, and some of the things I blog about are because I would be over the moon if someone implemented them. It would remove some of the feature creep that is weighing down any chance I have of self-funding or even Angel/VC funding, as they are looking for single solutions to problems.

e.g. I am not going to go out to create a new RSS reader and I would love an email service provider to finally provide all the features I am looking for, even if it partially limits the footprint of what I want to achieve.

In many ways the synergies are stronger than ever.

So I Asked Brad… Directly

I spelled all this out in an email to Brad, and have confirmation that there wouldn’t be a problem joining

Being a member is important, as without being a member, it is hard to compete in the pending Stomper 999 bonus battle.

Hang around… there will be something about bonuses coming up, as well as some reviews rants and unique tips

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Keyword Research Nitrous Oxide http://andybeard.eu/1992/keyword-research.html http://andybeard.eu/1992/keyword-research.html#comments Thu, 09 Jul 2009 22:00:03 +0000 http://andybeard.eu/?p=1992 If you asked Howie Schwartz what are the key skills that make his business a success, at least one of the answers would be “outsourcing” and another would be automation with effective tools.

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If you asked Howie Schwartz what are the key skills that make his business a success, at least one of the answers would be “outsourcing” and another would be automation with effective tools.

Whilst he employs 80 people, he also has a team of 200+ website creation, content development, link building and social media specialists to call upon (native English speakers).

If you can avoid doing all the work yourself, either with automation or outsourcing it is more scalable.

Keyword Titan

Just over a week ago, Todd Hogan the founder of Keyword Titan approached me to see if I would be interested in taking a look at their new Keyword research automation tools.

Trust me, I have spent thousands on various keyword research tools in the past, some of them even still get updated by the authors despite changes in the way data can be pulled from the search engines, many of the services are still in business and even booming, and in many ways I am quite happy with what I already have available.

That being said, time is one of my most valuable commodities (though I tend to not use the resource to it’s full potential)

Another problem is grouping

It is fairly easy to group keywords if you are generating them from various root keywords.

{specialty} {profession} {location}

Annulment Attorney in Los Angeles

It is far harder, or at least more time consuming on researched keyword lists.

Keyword Titan Ultimate Challenge

I was already starting to prepare a monetization list to offer as an opt-in bonus, as a companion to Howie’s 36 Niche report. I knew he was covering keyword research in his training, along with monetization, but I wanted to help accelerate the success of anyone taking part in his competition, and continuing that into the future.

If you help people achieve results, good things happen.

The amount of time involved to research 36 niches, highlight 100s of core topics to focus on, and drill down into traffic data, grouping etc using conventional tools would have been astronomic.

2 hours per niche wouldn’t be unreasonable for a shoddy job x 36 niches = 72 hours

2 weeks work, maybe one if you are a machine

It would be less if all you were doing is generating the keywords using some kind of spinning technique, but you would still have to identify the root keyword lists, and then think about negative keywords, grouping etc.

So I challenged Todd to create me 36 keyword lists that I could give away, highlighting the best opportunities for competition and traffic, suitable for both SEO techniques and PPC.

Due to timezones, national holidays in the US, long weekends and various discussions on objectives etc, from start to finish it has taken 8 days to prepare these lists.

I asked Todd how much time it took to prepare all 36 keyword lists.

Only 3.5 hours of an Employees time
That is less than 6 minutes per list

I couldn’t even contemplate that with any of the tools I own, or have seen. The closest were products like Keyword Bible, but on a broad topic such as Howie provided an initial cross referenced search would have been grinding away on my PC for 30 minutes or more, without any thought to whether the keywords were
actually useful, grouping etc.

These days such poorly defined keyword lists for Google PPC would be a liability.

36 “Opportunity” Keyword Lists Free

What we have prepared are what I would term “core opportunity” keyword sets, the kind ideal for small niche sites, social media promotion tactics etc.

These lists were prepared in exactly the same way as the demonstration video on the Keyword Titan website.

Each list is approximately 150 keywords highlighting the cream for traffic and commercial intent.

1 Complete List for Acne Niche

One complete keyword list for Acne, a $15 value yours free

Acne Keyword Research list is provided free of charge on http://nicheexposed.com

Acne Keyword Research list is provided free of charge on http://nicheexposed.com

You can also get another free list covering the auto industry just for signing up for a free Keyword Titan account

Full Lists For Other Niche’s

Keyword Titan has 2 primary monetization models

The first is a monthly subscription which is ideal for power users. During discussions with Todd I discovered that their primary target market is specialist SEO & PPC agencies working with lots of clients, or large corporate account holder, not smaller internet marketers.

I believe however there is a huge untapped market (for Todd) within the internet marketing field, especially power users leveraging outsourcing or mass site generation.

From a single complete list, or even from the condensed lists we are providing for free, it would be easy to create 50 or more websites, or a few larger authority sites.

Thus for many a subscription would be overkill, and they should concentrate on owning one niche at a time.

The second monetization model is pre-built and custom lists purchased individually. The pre-built lists are a very affordable $15, and $30 for a custom list based on your own selection of primary keywords.

I believe all of the pre-built lists are available free to people who purchase a monthly subscription.

The 36 Niches Are Now Available as Pre-built lists

Keyword list for “acne”. Full list available at keywordtitan.com by clicking here.
Keyword list for “anger management”. Full list available at keywordtitan.com by clicking here.
Keyword list for “anti aging”. Full list available at keywordtitan.com by clicking here.
Keyword list for “arthritis”. Full list available at keywordtitan.com by clicking here.
Keyword list for “beach wedding”. Full list available at keywordtitan.com by clicking here.
Keyword list for “boston whaler fishing boat”. Full list available at keywordtitan.com by clicking here.
Keyword list for “childhood education”. Full list available at keywordtitan.com by clicking here.
Keyword list for “college guide”. Full list available at keywordtitan.com by clicking here.
Keyword list for “cosmetic surgery”. Full list available at keywordtitan.com by clicking here.
Keyword list for “diabetes”. Full list available at keywordtitan.com by clicking here.
Keyword list for “divorce”. Full list available at keywordtitan.com by clicking here.
Keyword list for “dog walking”. Full list available at keywordtitan.com by clicking here.
Keyword list for “feng shui”. Full list available at keywordtitan.com by clicking here.
Keyword list for “flat abs diet”. Full list available at keywordtitan.com by clicking here.
Keyword list for “fruit basket”. Full list available at keywordtitan.com by clicking here.
Keyword list for “goal setting”. Full list available at keywordtitan.com by clicking here.
Keyword list for “golf”. Full list available at keywordtitan.com by clicking here.
Keyword list for “green smoothie”. Full list available at keywordtitan.com by clicking here.
Keyword list for “hawaii honeymoon”. Full list available at keywordtitan.com by clicking here.
Keyword list for “latte art”. Full list available at keywordtitan.com by clicking here.
Keyword list for “learn spanish”. Full list available at keywordtitan.com by clicking here.
Keyword list for “muscle building”. Full list available at keywordtitan.com by clicking here.
Keyword list for “natural skin care”. Full list available at keywordtitan.com by clicking here.
Keyword list for “prevent heart disease”. Full list available at keywordtitan.com by clicking here.
Keyword list for “quit smoking”. Full list available at keywordtitan.com by clicking here.
Keyword list for “solar water heater”. Full list available at keywordtitan.com by clicking here.
Keyword list for “stress management”. Full list available at keywordtitan.com by clicking here.
Keyword list for “teeth whitening”. Full list available at keywordtitan.com by clicking here.
Keyword list for “time management”. Full list available at keywordtitan.com by clicking here.
Keyword list for “vegan foods”. Full list available at keywordtitan.com by clicking here.
Keyword list for “veneers”. Full list available at keywordtitan.com by clicking here.
Keyword list for “wedding speeches”. Full list available at keywordtitan.com by clicking here.
Keyword list for “weight loss”. Full list available at keywordtitan.com by clicking here.
Keyword list for “vacation homes”. Full list available at keywordtitan.com by clicking here.
Keyword list for “anxiety panic attacks”. Full list available at keywordtitan.com by clicking here.

Other niches are also available as prebuilt lists

All the sample lists are now available for immediate access, including the complete keyword research list for Acne.

Get them here (Free)

Http://nicheexposed.com

Who is Keyword Titan ideal for?

  • SEO & PPC agencies (time is money)

  • Large corporate SEO & PPC managers – potentially less specialized skills and less time to manage 1000s of keywords

  • Mega sites dealing with multiple verticals

  • Mass automation niche marketers who would like some of what they throw against the wall to actually stick

  • Niche Marketers looking to dominate single vertical markets (the single reports)

  • Anyone who values their time

I haven’t played with the interface extensively, but the results speak for themselves.

Thanks to Todd for offering to help with these keyword lists

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Overnight Success http://andybeard.eu/1839/overnight-success.html http://andybeard.eu/1839/overnight-success.html#comments Sun, 31 May 2009 18:50:14 +0000 http://andybeard.eu/?p=1839 Whilst exploring historical backlinks on my old blogspot blog, I came across a comment I left that I decided needed to be recorded here…

Andy Beard said:

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Whilst exploring historical backlinks on my old blogspot blog, I came across a comment I left that I decided needed to be recorded here…

Andy Beard said:

Hi Jeff

A great offer.

I am not even sure your product can help me.

I have a project to develop a monetization system for content sites.
I have a solid background in managing software development projects, and a lot of sales and marketing experience (12 years as either the owner or a director of software companies).

I am new to the internet marketing industry, only a few months, but I have already been relatively successful.

I am looking to launch a product that doesn’t exist yet.

I am looking to raise seed funding so that my product development and launch potential can be maximised. There is nothing I would hate worse than to make my project only half of what it should be.

I need to raise capital for:-

1. Patent exploration
2. Patent application
3. Development
4. Backend hardware

All the required parts for my project already exist, it is the way they are integrated that is unique and patentable.

I currently class myself as a non-programmer, although I used to program extensively up until 15 years ago.

This is a project I could easily cobble together for my own use.

This would open the doors to copycats but I am sure I could make a reasonable income from it.

However I know if I could execute it perfectly, not only could I retire in a few years, I could probably help 1000s of other internet marketer do the same.

Would your product help me in the process not of launching an existing product, but to launch a major project that currently only exists as rough design documentation.

I am looking to launch an idea in such a way that I can attract suitable seed or angel investment.

It is actually a tough undertaking.

I have lived as an expat in Poland for the last 12 years and have very little earnings history. Whilst my internet marketing business is growing rapidly, a lot of growth is severely hampered by cashflow.

I understand cashflow intimately. Managing adwords campaigns that are exploding is tough when Google charges bi-weekly, but affiliate programs payout at the end of the following month.

I am confident I can self fund this project in 6 to 9 months, but if there is a way to bring such a product to fruition earlier, I would love to give it a shot.

Is Social Proof up to such an extreme challenge?

Best regards

Andy Beard

p.s. This project is actually the “essense” of social proof for internet marketers. You will love it.

The parameters might have changed significantly in the intervening years, I have seen setbacks (The Adwords campaigns almost killed me) and just don’t mention hindsight, but the goal remains the same.

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Launch Tree Bonus From Stompernet http://andybeard.eu/1595/launch-tree-bonus-from-stompernet.html http://andybeard.eu/1595/launch-tree-bonus-from-stompernet.html#comments Tue, 12 May 2009 17:02:06 +0000 http://andybeard.eu/?p=1595 Am I am crazy? This is why you should buy Launch Tree from someone else. Read on to find out why, and decide for yourself.

I have been considering offering a bonus for Launch Tree, but whatever I could offer currently isn’t at the stage of completion I would be happy with “out in the wild”.

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Am I am crazy? This is why you should buy Launch Tree from someone else. Read on to find out why, and decide for yourself.

I have been considering offering a bonus for Launch Tree, but whatever I could offer currently isn’t at the stage of completion I would be happy with “out in the wild”.

I am however on a lot of mailing lists and have been seeing both the promotion efforts and bonuses roll in.

Whilst there are tons of incredible bonuses on offer, many full of items you will never read or use, I would prefer to highlight the effort Andy Jenkins and Stompernet have gone to in their preselling of Launch Tree.
Apparently the bonus is a process map and videos on how Stompernet itself was launched, which has never been seen.

The StomperNet launch was the biggest launch in the Internet Marketing Education Space, and it has been since 2006. And only a handful of people know exactly every move and pivot, and position statement, and launch object, and stick mechanism that was used to pull it off.

As an example check out their “Tripled Sales Conversions” video created to highlight some of the sales process.

The other thing I want to highlight that coincides with my “Affiliate Product Launches I Refuse to Promote” post is that the bonus Andy is offering is specific to this launch, and nothing to do with products (that I know of) either current or planned.

If at this time I offered a bonus myself for Launch Tree, I would probably in some way reduce the value of my future product offerings.

Here is Andy Jenkins’ naked affiliate link http://www.launchtree.com/a/go?a=571 – make sure you clear cookies before ordering.

If karma is enough of a bonus, I am not going to refuse people using my link

Don’t forget to also check out Stomping The Search Engines 2 while you are over at the Stompernet site, a Real value $497 SEO course for $1

You need to learn about something called “Referential Integrity” – a name for something that has been rattling around in my head for 18 months in various stages of vagueness, and how best to handle it with WordPress.

p.s. this isn’t the first time I have linked to someone else’s review or bonus during a product launch. There is a method to my madness.

  • It is not for karma
  • It is not just to get a few more eyeballs on STSE2
  • I love highlighting great content (like Andy’s video) but that isn’t the whole reason either

One of these days I really hope I can give you more details.

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Keep Startups Simple? http://andybeard.eu/1230/keep-startups-simple.html http://andybeard.eu/1230/keep-startups-simple.html#comments Mon, 18 Feb 2008 18:38:19 +0000 http://andybeard.eu/2008/02/keep-startups-simple.html This is something that distracts me from my long-term goals.

Paul Graham of Y-Combinator

Here it is: I like to find (a) simple solutions (b) to overlooked problems (c) that actually need to be solved, and (d) deliver them as informally as possible, (e) starting with a very crude version 1, then (f) iterating rapidly.

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This is something that distracts me from my long-term goals.

Paul Graham of Y-Combinator

Here it is: I like to find (a) simple solutions (b) to overlooked problems (c) that actually need to be solved, and (d) deliver them as informally as possible, (e) starting with a very crude version 1, then (f) iterating rapidly.

I suppose that works for a lot of situations however there can always be complications

  • Google and compensated links
  • Patents – not so much to defend the idea, but for barter
  • Major competition from the likes of Amazon & Ebay
  • Competition from other people in affiliate marketing
  • I am not a programmer

I have kept things pretty much on ice for the last year, though future plans have also prevented other opportunities. It is hard to turn down ideal roles working with someone who would make a perfect partner.

Not being able to tie up knots in the business plans means that there is much higher risk in executing, which subsequently means for the same potential startup investment I might have to hand over more equity and control.

If solutions to the problems were just a formality, it is much easier (ethically) to accept investment from someone who doesn’t fully understand the risks involved.

In addition it is much easier to present a well executed beta version to promotion partners and obtain backing – why start small when you already have the leverage for a large launch?

So whilst keeping things simple is ideal for Paul Graham who might typically be looking at 2 college kids with programming smarts looking to create the next cool social site or widget, for me the issues just prevent progress.

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