Feedburner apparently has integrated analytics with Google Analytics… woopie doo
I suppose it makes things simpler for people who weren’t already doing something similar for feeds, and at least they are segregating clicks between email and RSS, something their competitors for RSS > Email such as Aweber, Feedblitz, Mailchimp etc have been able to do for a long time.
What they can’t do is track RSS signups as a goal, and until they can do that from a marketing perspective RSS is fairly useless.
Google Reader is also still misbehaving – even if you use a 307 temporary redirect to your Feedburner URL, Feedburner evaluates the URL before offering the feed for subscription. You end up with split URLs in Google Reader depending on the signup method.
I have read of ways using iframes to spoof the signup process a little, but from a marketing perspective it isn’t really acceptable and no substitute for a real thank you page process that can also be defined as a goal.
Google still is driving the assumption that RSS should be free to share, and not measured, but they are losing that battle to Twitter – they have no support for authenticated RSS feeds, and you can’t prevent people sharing RSS content that might be personal, either sensitive data or paid subscription.
This severely limits the utility of RSS for paid subscription content, RSS use to monitor collaboration services, etc.
It is also a financial risk – ever licensed an image from IstockPhoto? I am not a lawyer but…
What happens if that image, which is licensed for 500,000 impressions ends up on the Digg home page and is spread virally accross the internet? At $1 per hundred additional viewers, an image that is seen by an additional 500,000 could set you back $5000 – Istockphoto are owned by Getty, hardly known for being generous to accidental image plagiarism.
Feedburner team… what happened to that open directory of Pingshot ping locations? Hell even just a current list of where you update would be better than nothing.