Marketing Strategy Geek - Andy Beard » vre http://andybeard.eu Internet Marketing, Lead Acquisition, Online Business Strategy and Social Media with Original Opinion and Loads of Attitude Wed, 01 Oct 2014 18:21:28 +0000 en-US hourly 1 Tweetglide vs Twitter For SEO http://andybeard.eu/2506/tweetglide-vs-twitter-for-seo.html http://andybeard.eu/2506/tweetglide-vs-twitter-for-seo.html#comments Mon, 07 Dec 2009 14:17:19 +0000 http://andybeard.eu/?p=2506 Twitter deciding to nofollow links 2 years ago really annoyed me.

When they decided to close all loopholes in creating an active link within the bio area, it prevented me linking to my disclosure policy – that annoyed me as well, especially with all the terrible attempts of providing adequate disclosure within paid tweets that are currently being used/proposed.
There was a huge outcry from the SEO community.

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Twitter deciding to nofollow links 2 years ago really annoyed me.

When they decided to close all loopholes in creating an active link within the bio area, it prevented me linking to my disclosure policy – that annoyed me as well, especially with all the terrible attempts of providing adequate disclosure within paid tweets that are currently being used/proposed.
There was a huge outcry from the SEO community.

Rae ripped both @MattCutts & @ev apart
Andy Beal asked “Was this Twitter bending over for Google?”

Matt Cutts came back with a decent response on how his interchange with @ev went that might have influenced Twitter’s decision to nofollow bio links.

But that really didn’t satisfy anyone, for instance there was this comment by Danny Sullivan.

Here is an excerpt

Forget the bio link, I think the web site link should be regular. Actually, I think all the links should carry weight. Twitter is my microblog. Why can’t I point at what I want to with authority, just like I do with a regular blog. If my twitter home page has earned a good PR score because people point at me, then I’ve done what Google wants — provided good content that earned that value, just like with a real blog.

Then of course there are the Twitter “blogrolls” which used to link unfairly to the early Twitter adopters by default, and now list the most recent people someone is following.
That PageRank score for many was because they were early adopters followed by other early adopter. In many cases people didn’t truely “earn” the PageRank passing links they were receiving.
The new system to be quite honest isn’t very good either, though I suppose Twitter could claim they optimize the system for those who follow 30 others.

Even so Twitter ranks highly for vanity searches due to the internal linking, but the content you create just disappears into a black hole of terrible navigational structure.

Apparently I have tweeted 4656 times over the last few years, and whilst I had an account very early, it probably took a year before I was tweeting on a regular basis.

andy-beard-tweets

I haven’t gamed followers, just handled things quite naturally following people who I found interesting and engaged me in conversation.

Despite ranking highly for vanity searches like [Andy Beard], Twitter SEO really sucks.

andy-beard-indexed-pages

Google has only picked up 1320 of my historical tweets

Even worse only 8 or 9 pages depending on whether you use /* or AOL are likely to be in Google’s primary index.

andy-beard-primary-indexed-pages

You also can’t rely on Twitter’s own internal search to find your historical tweets.

One option taken by many is to use a WordPress blog to archive their tweets, which is a fairly good solution. There are also tons of other microblogging platforms which can be used for syndication of Tweets, or even the origination point, but many have various problems similar to Twitter, or have limited financial resources to stay alive unless they heavily monetize your content.

The option I have taken is to use Tweetglide as I wrote about recently in my initial Tweetglide review

My interest with Tweetglide isn’t the AIR application, though I did pay for an upgrade and I will be doing a lot of testing of the advertising potential in the future – my initial testing was interesting but a little biased due to the topics and Tweetglide was a “new shiny object” thus had tons of new users, and very few had worked out how to use the advertising yet.
I was seeing unrealistic traffic, effectively $0.015 per visitor.

Not that the AIR application isn’t pretty good – it is, and also has some geeky aspects that are quite exciting for developers with an upcoming API that allows you to create addon features.
However on a day-to-day basis I am more inclined to just open a web browser. I have never run any Twitter AIR application extensively.

Tweetglide SEO – Pumper Or Index Engine

Anyone who is in Stompernet will know about pumper sites, but I am sure it will be covered extensively in Link Liberation / SEO Brain Trust, and Howie Schwartz covers this kind of thing with interlinking of Web 2.0 sites and other content in Link Wheels.
Lots of courses cover similar topics though often with slightly different strategies, levels of automation etc.

Whilst not everything I have suggested to the Tweetglide development team has been implemented yet, they have done a huge amount of work in quite a short amount of time.

I am not going to go into all of the details of what has been done and the reasons why, or elaborate too much on what will hopefully be done in the future.

The most important things for SEO, especially for any Google engineers listening in

  • Isolation – each Tweetglide blog is on a subdomain now rather than a page on the parent domain. This for me was important from a trust perspective. Any link on a Tweetglide blog is effectively there because the author added it editorially.
    Maybe you will get situations where some people are selling sponsored tweets and there may need to be some detection of known hashtags to add nofollows, but give the devs a chance – no one else syndicating tweets would even think about the need to do that.
    My Tweetglide blog is isolated from other Tweetglide blogs unless I am interlinking through conversation, citation etc.

    This is something that was vital to have Tweetglide behave like Blogspot or wordpress.com – Twitter stupidly didn’t use subdomains from the start, I suppose they could switch and do tons of 301 redirects.

  • Pancake – I love pancakes here in Poland, normally with cottage cream cheese and a sauce made from blended frozen strawberries – I also SEO websites to have a flat linking structure to encourage crawling of as much content as possible.
    Tweetglide is pretty flat – flatter than most blogs and it shows in the way it is already being indexed.

What difference does this make?

Tweetglide has only been running for just over a month, and they haven’t pulled in backdated tweets, so the total number of pages on my Tweetglide Blog is 252 – actually that indexation has only really happened in the last 2-3 weeks due to the switch to subdomains.

The number of pages in the primary index varies a lot more between /* (50) and AOL (21-22) but is still already significantly more than achieved on Twitter, and it is early days yet.

andy-beard-tweetglide-primary-indexed-pages

My results are probably not typical at this stage, because I wanted to compare with my Twitter account I poured a lot of juice from my sidebar into my Tweetglide blog for the last few weeks.

Search traffic at this stage has been almost zero, but that is what I expected – there are some things that will improve that for the long-term, but a Tweetglide blog needs to be treated as any other index driver / pumper and given some love.

The important part is that pages are being indexed and hopefully that will continue.

There are bugs – I actually just noticed one more with the RSS feeds – the title for each item in the feed needs to be taken from the tweet, otherwise when syndicated the anchor text will always be Item #1 for the newest tweet.
Other stuff the team are already aware of such as the need for feed discovery.

When you sign up, if you say you are an online marketer you will be offered various advertising options – if you take up the offer I get an affiliate commission. If you say you are not interested in marketing, you won’t get the offers on signup and just get to use both the AIR application and Tweetglide blog for free.

But that isn’t why I am promoting Tweetglide

Currently when a blog post gets tweeted, there is a ton of link activity, but most of it is pointless – sure there is some link equity passed between Twitter profiles, but I have already demonstrated how worthless that is.

Most sites syndicating Twitter content have messed up SEO from an author’s perspective – there isn’t a strong symbiotic relationship.

With Tweetglide the links have value… every single damn one of them. You have links between profiles that actually help with Tweetglide blog indexation, links directly to content from multiple subdomains that are real editorial votes, and once that minor bug with the RSS feeds gets fixed those RSS feeds will be great for further syndication.
The RSS feeds have the links in as well. Perfect for your link wheels, juicers, pumpers or however else you are mixing your content.

Google is free to take every Tweetglide blog based upon it’s own merit, just like a subdomain of blogspot.com or wordpress.com

My primary motivation promoting Tweetglide (and helping them with some SEO tips) is to help people but in so doing help myself as it sure doesn’t hurt having a few hundred readers signed up to Tweetglide who subsequently tweet the occasional one of my posts, or just strike up a conversation with me, as all those links count.

Disclaimer: Only Google decide which links count and even if they appear in webmaster tools that doesn’t really mean anything – I haven’t done statistical testing of the links – my personal understanding and intention is that they will be solid “whitehat” editorial links and nothing I suggested as far as SEO tweaks, or that Tweetglide are doing to my knowledge could be looked on as “naughty”

Marketers:- If you do upgrade, it is best to drive traffic to pages that contain some kind of specific desired action/goal, and it isn’t hard to tag any links from Tweetglide advertising with a tracking code.

SEOs:- Tweetglide Blogs just like other pages won’t be indexed by Google if you don’t link to them


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Social Power Linking Review http://andybeard.eu/951/social-power-linking-review.html http://andybeard.eu/951/social-power-linking-review.html#comments Fri, 17 Aug 2007 15:53:49 +0000 http://andybeard.eu/2007/08/social-power-linking-review.html There is only one small detail that prevents me from immediately whipping out my credit card in the next 30 seconds and buying Social Power Linking, but for many people that small detail is actually the primary reason they would make a purchase.

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There is only one small detail that prevents me from immediately whipping out my credit card in the next 30 seconds and buying Social Power Linking, but for many people that small detail is actually the primary reason they would make a purchase.

Update: Social Power Linking is now available as an online membership site and you can get access to all the material for just $29.29
Social Power Linking now represents astonishing value and I strongly recommend it.

Its Not The Quality Of The Product

I have experienced some of Jacks training in the past, and it is always phenomenal, he gives so much valuable information and presents it in a way that is easy for anyone to understand.
I have absolutely no doubt that Social Power Linking will be no exception to the rule.

It Is Not Philosophical

Jack HumphreyJack and myself currently have the same philosophical approach to building websites, and in fact I am fairly sure with his Authority Site Centre that he built and promotes with his partners he uses many of the same plugins as I do on a regular basis, only his team sets up the blogs for you on their own servers.

It Is Certainly Not Price

This is a physical product that will be shipped to your door

  • 6 Hours of Video on 8 DVDs
  • PDFs of the Slides
  • PDF Fast Start Guide
  • 3 CD of the same material to listen to in your car

Now most “online gurus”, most of which have half, or even less, of Jack’s 10 years of online experience (and often propose some shady tactics) would start off with a short term promotion of their product for $497 or more, and quickly raise the price to the best part of $1000

Now don’t get me wrong, some of those more expensive packages are worth their weight in gold, because they come from people with a similar level of experience to Jack, and honestly I am sure Jack’s latest offering is worth far more than the measly price he is charging.

Quite often these days you would be expecting to pay $67 for an ebook, with the price raising to $97 within a few days for something that might take you 1hr to read. Sometimes again that is worth it, if you already have a successful business, and one tip could make an existing traffic funnel profitable, or allow you to use a new one and make a profit.

This is a steal for only $149 plus $20 for shipping anywhere in the world… yes even to the Far east, Australia, or to me in Poland.

Take a look at Social Power Linking for yourself

I Don’t Know All Jack’s Strategies

Whilst Jack has a very similar philosophy for site building, I am sure I would pick up a few tricks that would make a total cost of $169 worthwhile.

It Not The Sales Letter

Jack has been known to have some pretty long sales letters in the past, but this one is only about 4 or 5 pages, tells you exactly what you get in Social Power Linking for such a small purchase price, and gives a quick overview of the contents of each CD.

There is not a testimonial in sight

Why? Jack honestly doesn’t need them, he has been in the business so long and is so highly respected. He is also quite sure that his offer is so compelling combined with the feedback his affiliates will give him in reviews such as this that any testimonials will just be unnecessary fluff that will scare away potential customers.

Jack knows full well that in some niches PPC is just not a viable consideration unless you have massive profit margins only suitable for those who have already learnt how to play Google’s Adword’s fiddle to perfection.
Fortunately there are ways to capture free traffic from search engines, and Jack is a master at not only gaining traffic, but teaching others how to do it in whatever niche they are in.

No Problems With Payment

There was a time that many residents of far-flung countries didn’t have the possibility to pay for products using Paypal but times are changing. Paypal makes it easy and if you haven’t got an account then there is always a credit card.

(note: in the past Jack used 2checkout for one of his programs I was a member, and I had some problems – Paypal really does make a difference for me)

Guarantee – You Had Better Believe It!

Not only do you get your money back, they will also pay you a little on top, though actually this is a little confusing.

They don’t refund the $20 shipping charge, but they do pay you $22 on top of the purchase price of the goods. You would only actually gain $2.

On top of that you would also have to pay for the goods to be shipped back, so if you do feel compelled to ask for a refund, you might actually be a few dollars poorer, but that is the same with any product you purchase mail order or over the internet.

So Why Am I Not Buying?

No it is not what you are thinking, I am not looking to get a free copy, I really would part with my cash right now.

I am an unusual rare case, and even if Jack offered it to me for free, including free shipping I would refuse.

Part of my old job in the computer games and software industry here in Poland used to be import/export. I have been through living hell with Polish customs so many times the very thought of having to handle what is now minor import paperwork, and then only sometimes, just gives me the shivers.

When I started my online business, one of the primary reasons was to get away from some of the mundane and sometimes highly stressful aspects of international trade.
My wife working for her father’s apparel business still goes through this almost daily and although things have greatly improved since Poland joined the European Community, I still have what I can only look on as “import phobia”

Thus I am only interested in digital products

Don’t Let My Reservations Stop You

Honestly, my phobia is my problem, not yours.

Physical products are shipped around the world daily, and if they are for personal use they most often sail straight through without having any customs paperwork or charges even here in Poland, well unless you are buying an $80,000 car, a motor cruiser or $4000 hifi system (yeah I still get requests from family friends to help with such purchases, and more often than not I avoid it, even though it would pay well just to make a few phone calls)

$169 Flat Rate (including shipping) = no brainer?

For some people yes, for others who are not making any money online and things are a little tight financially back at home, Social Power Linking is not for you. I would in that case suggest you read Jack’s Authority Black book, and Michelle’s Web 2.0 Traffic guide that I mentioned just a few hours ago.

I actually deliberately wrote about the free alternatives first so that I could link through to them in this post.

I deliberately wrote this as a separate post because just like Jack, I know a little bit about traffic generation and how well I can rank for products that I discuss that I believe are of value to my readers.

Hopefully I can persuade Jack to make a digital version on Social Linking Power available for fellow “import phobia” sufferers as I am sure I will learn something new.

Yes, I did deliberately use “Social Linking Power” instead of Social Power Linking” and I suppose I should also mention Socialpowerlinking.com – there are currently around 2000 references to this product in Google, I wonder how I will rank in the SERPs for “Social Power Linking

Update: Social Power Linking is now available as an online membership site and you can get access to all the material for just $29.29
Social Power Linking now represents astonishing value and I strongly recommend it.
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WordPress SEO – Siloing vs Massive Ball Linking With Tags http://andybeard.eu/838/wordpress-seo-siloing-vs-massive-ball-linking-with-tags.html http://andybeard.eu/838/wordpress-seo-siloing-vs-massive-ball-linking-with-tags.html#comments Thu, 14 Jun 2007 07:20:12 +0000 http://andybeard.eu/2007/06/wordpress-seo-siloing-vs-massive-ball-linking-with-tags.html This is not the definitive guide to WordPress SEO, and I highly doubt I am the right person to write one, in fact I am not sure who would be. That being said this partial guide on a couple of aspects of WordPress SEO might offer a broader perspective on what is possible than I have seen previously published.

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This is not the definitive guide to WordPress SEO, and I highly doubt I am the right person to write one, in fact I am not sure who would be. That being said this partial guide on a couple of aspects of WordPress SEO might offer a broader perspective on what is possible than I have seen previously published.

I just test things out and track, and I expect my readers to do the same.

I am not an SEO Consultant, in fact if I was I would probably set all my public blogs up in some uniform manner that I would preach to my clients because it would conform to the accepted norms that the rest of the SEO community adhere to – if I create a site that meets accepted norms for my clients, no one could point the finger and say I did a bad job with on-page optimization.
Other SEO Consultants also like to link through to posts that suggest to their clients that everything they have been saying for years is 100% true, so anything that agrees with accepted SEO principles gets more links, and gets read by more professional SEOs.

For you gamblers out there

1+6=7
3+4=7 as well

You get to the same or similar result by taking a different path.

Vicious circle, or benevolent circle… take your pick.

I am not a SEO Geek – I am technical, and extremely creative in thinking up solutions and linking structures, but ultimately I don’t know my way around PHP and .HTAccess enough to be truly one of the “geeks” able to take on any SEO task.

Then again, most of the best Copywriters that I know believe that a lack of a formal education gives them an advantage and can mean enhanced creativity. I can be extremely creative when applying SEO knowledge.

Warning

Apologies in advance, this is going to get fairly “geeky” and I encourage you to bookmark it for future reference, or ask questions in the comments. I will include lots of references where appropriate, and even if this stuff is beyond your current level of understanding, it is a good reference for the future.

I should also warn that this post is quite long and “meandering” – there are 100, 200, maybe more ranking factors and somehow other SEOs are able to place them in a tabular form.
I don’t think tabular, I think in 3D – what could represent some kind of negative factor could also provide positive factors.

Testing

I use multiple techniques, and I test things gradually.

I also haven’t done all the optimization on Andybeard.eu that I would like, partially because Google was reporting bad data that was extremely hard to work with regarding supplemental results – that bad data is also currently still being shown by the Google Toolbar, and doesn’t seem to have been universally fixed for all sites.
I like to write about the changes I make, and like to have some conclusive results to demonstrate both why I might make a change, and also a way of demonstrating the effect.

The aim of this blog was a “work-in-progress” – as I make changes I write about them, or write about the results from testing at a later date.

If you make lots of changes at once, it is very hard to track which one was significant.

Unlike a Sales page, where you can just throw traffic at it using PPC to test conversion rates, with SEO it can take time for things to change.

Questions about SEO?

John Reese has some questions about WordPress SEO

This ties in fairly well with some material I have written in the past, and also the results of a lot of the experimentation I have been doing on this site that I haven’t yet discussed.

I also receive recurring emails on the same subjects, especially when I have hinted at solutions but not yet written about them extensively on this blog. Some of the information in this post I am pulling almost totally from replies I have sent to readers.

SEO Ranking Factors

SEOmoz has a great compiled list of ranking factors, based on the opinions of 37 SEO Experts.

I largely agree with the final conclusions… exceptthe idea that you should optimize for all of these factors, and avoid all the potential penalties in every situation

Top 10 SEO Ranking Factors

All good stuff…

Factor Ranking
Keyword Use in Title Tag 4.9
Global Link Popularity of Site 4.4
Anchor Text of Inbound Link 4.4
Age of Site 4.1
Link Popularity within the Site’s Internal Link Structure 4
Topical Relevance of Inbound Links to Site 3.9
Link Popularity of Site in Topical Community 3.9
Keyword Use in Body Text 3.7
Global Link Popularity of Linking Site 3.6
Topical Relationship of Linking Page 3.5

Top 5 Negative SEO Ranking Factors

It should be noted that there was a huge amount of dispute over some of the following, and only an “average” level of acceptance for the highest items in the list.

Factor Ranking
Server is Often Inaccessible to Bots 3.8
Content Very Similar or Duplicate of Existing Content in the Index 3.6
External Links to Low Quality/Spam Sites 3.6
Duplicate Title/Meta Tags on Many Pages 4.1
Overuse of Targeted Keywords (Stuffing/Spamming) 3.3

A Handful of SEO Questions

John asked a handful of SEO questions and I am going to try to address them

I am not going to claim any of my answers are conclusive, though I have more experience in answering some of them than others.

1. Permalink Post Structure

/name-of-the-post/ or /name-of-the-post.html

I have absolutely no idea. I haven’t tested it, either for click-through or SEO performance.

I chose to use .html on this blog, and in fact on a few more, when I moved content over from Blogspot. At the time blogspot wasn’t providing 301 Redirects so I was using a meta and javascript refresh.

With there only being a change in domain name, and not site structure, I believe there might have been better signals to the search and ranking bots that the meta and javascript redirects were legitimate.

I have seen many experts suggest that making multiple changes in permalink structure is not a good idea.

What I might do sometime in the future purely as a suicidal experiment is switch off the redirects. Most of the links going to my previous domains came from article marketing, so it would drastically reduce my number of incoming links, but conversely change the whole link profile into lots more authoritive links in balance.
One negative aspect of doing that would be the benefit I might be gaining from domain age, and I am sure it would affect specific keywords.

2. Permalink Post Structure Directory ‘Depth’

www.domain.com/name-of-the-post/(or .html) VS. www.domain.com/archives/some/other/folders/name-of-the-post/(or. html)

This gets a little bit complex, because there are lots of issues involved

Using a date in a URL can be an indication that content is “dated” so if you are creating a niche website you might not want to give that visual indicator – conversely, it could be looked on as a positive indicator of how fresh content is – URLs with dates are longer (there are positive and negative issues) – I think this might come down to personal choice.

Even if you don’t use dates in URLs, you will still have date based archives unless you don’t link to them, and block them anyway with robots.txt or a plugin that adds noindex to the pages.

Some SEO experts such as Graywolf would suggest only having an article appear in one category, and only use excerpts in those categories. This is effectively creating a classic tree like structure.

Date based archives are one way a search engine bot can identify your site as being a blog or news site – I am not sure whether that has a positive, negative or neutral ranking benefit.
Article Directories also have RSS feeds, but generally don’t have date based navigation.

If you are publishing a multiple-author blog, there is a chance you might be included eventually in Google News or on Yahoo. I have read (though I can’t remember where) that to be included on Google News there is a requirement to have a unique 4 digit numerical reference within each URL.

3. Tags: Hype Or Reality?

John is looking to know if tag pages on your site can really make a difference.

I have written a lot about tagging with UTW (Ultimate Tag Warrior) – yes that is a tag page.

Michael Arrington from Techcrunch was recently writing negatively about tagging, speculating that Google might block Technorati from search results, because the content they display is in effect a search result based on a particular keyword.
It should also be noted that until extremely recently, Techcrunch was a heavy user of Ultimate Tag Warrior. They have now switched to having personal database pages on a db.techcrunch.com subdomain.
Their tag pages however still exist, and are called their company index.

Rand Fishkin was asking Matt Cutts about search results being indexed within Google search results at SMX and from what I gather, the primary criteria is whether the tagging is useful for users.

Techcrunch obviously has a lot of link juice to throw around, and typically writes more than one post about each company. They do however sometimes talk about multiple companies in a single post, thus there is occasionally some duplicate content appearing on different tag pages.

Techcruch really don’t need tags for SEO purposes, though using tagging might help a little with relevance – they are effectively using tagging as their primary HTML sitemap and show full content.

Thus I would think Techcrunch’s use of tagging is a benefit to readers and highly valuable.

I should also note that there are a lot of blogs in the Technorati Top100 that use internal tagging, with the pages being indexed.
Wordpress.com uses tagging extensively, with all tags being indexed. I am not sure if this is of benefit to searchers.

I am not sure about Technorati’s tagging being of benefit. When a Technorati tag page appears in search results, I personally don’t click on it, but then I would most likely not click on Wikipedia entries either, unless I was specifically looking for a Wikipedia entry.

Youtube might have blocked off tags, but then Google have to be careful of favouritism these days with lots of hungry Bloggers, and lawyers watching their every move and acquisition.
Youtube seems to already be doing well with Universal search. How do Google detect largely duplicate videos?

Whether my own use of tagging is as highly valuable to readers is certainly questionable, but when you look at the limitations of current search engines, I think using tag pages is actually fair game, as long as you don’t abuse things too much by using tags that are not relevant to the content.

The Biggest Benefit of Tagging

Dubious amounts of traffic from Technorati themselves?
Having useful pages for people to link to, not only from their blog posts, but also Wikipedia?

No…

The number one ranking factor was TITLE TAG, and to a lesser extent additional headings

I have been able to gain some additional traffic simply by tagging with and without spaces.

I could also add to the mix various forms of interlinking, the fact that every time someone picks up my content on a splog I gain around 15 links (though low quality generally, some of these sites are PR4+), and how easy it is to spread juice around if you need to.

Tag Pages & Duplicate Content

For the last few months, Google has had what I would regard as “The Google Yoyo

Here is a chain of events

  1. Google had only a few of my pages listed using “site:” though I was still receiving 40% Google search traffic
  2. I reported myself for paid links, and a short while later, I had 4000 pages indexed, and almost no supplemental
  3. I added a translation plugin – it creates translated cached pages for the whole site, but it only linked from my single pages. (more on that for another blog post)
  4. I started gaining more pages indexed, and still no supplemental
  5. I started seeing hour by hour different results, sometimes I would have some supplemental results, and they would disappear 10 minutes later.
  6. Indexed pages and supplemental results seem to have stabilised

I currently have around 11,000 pages in the main index, and 9000 pages listed as supplemental.

My translated pages gain less juice than any of my English pages, so are more prone to be supplemental.

Tag pages which only contain a single post are generally supplemental, even if they are linked from a piece of content that gained some good linkage both internally and externally.

Translated versions of tag pages that were supplemental, are also supplemental.

So far I haven’t done any optimization on my tag pages to try to make them more “unique”

4.9 > 3.6 ? (Titles > Duplicate Content)

One of the most common things to do with PPC advertising is to use a version of the keywords with and without spaces, especially with only 2 words, or with a website name.

I have done that with tagging for a number of products, and sometimes it has resulted in a good deal more traffic, or traffic when I wouldn’t have seen any traffic at all. On some promotions I am talking an additional 1000+ visitors.

I have mentioned in the past that I rank for WordPress Training with a tag page, actually so does WordPress.com – it isn’t a competitive term, but it only cost me typing one additional tag on a couple of pages.

Double results in the SERPs are often coveted, and these frequently appear when using tag pages, so one listing will be the most specific page on your site, and the second result might be a tag page to all related content.
If I was someone searching, I have a feeling a tag page might get more clicks than if you had a single listing plus a “more results” link – I don’t have any eye-tracking data to prove that.

Tagging and Google Blogsearch

I have seen some strong results in Google Blogsearch for my content, although it is hard to prove whether that is because of tagging specifically, or other ranking factors.

4. PageRank ‘Aiming’

I have blogs that use siloing and minimal crosslinking, and in fact I can just copy what I sent someone in an email a couple of days ago.
The person asking wanted to create WordPress structures similar to the structures described so brilliantly by Michael Campbell, and then in greater detail by Leslie Rohde in Revenge of the Mininet and the Dynamic Linking ebook.

********** email about WordPress Siloing ******************

You can do it with hacking the core files, or creating modified functions in functions.php

The easiest way however is to add nofollow to links generated by various functions

http://guff.szub.net/2005/01/27/add-link-attribute/

and possibly

http://www.sochi-travel.info/articles/wp-nofollow-from-home/

You could also use tagging to channel pagerank around a little, though that ends up slightly different to Leslie’s teachings.

You might also find this useful

http://www.memwg.com/seo-siloing-wordpress-plugin/

You might also want to use one of the many plugins that stick noindex follow or noindex nofollow on all the duplicate content pages.

I actually forgot to mention custom query string in that reply.

If I was using siloing on this blog, and no translation plugin, I would have less than 500 indexed pages.
With tags and translation, currently 11,000 pages in the main index, and 9000 supplemental.

Can a bigger net catch more fish?

Now Google seem to be reporting the supplemental results correctly, I can work on moving more of those pages into the main index.

Milk Bottles & Duplicate Content

For me, one of the most important concepts is that if you are going to have duplicate content pages, they shouldn’t leak Google Juice excessively.

Google themselves say that the reason for supplemental results isn’t duplicate content, but a lack of pagerank. Rank flows from one page to another, it doesn’t dissipate.

The same is also true if you use Dofollow, you should try to maximise your internal linking as much as possible with related links, tags etc to shift a little more of the incoming juice to other pages that might need it.

I see people suggest noindex, follow as being good for tag pages and other duplicate content. If you have external links on those pages, maybe noindex, nofollow would be better – I can’t see any benefit in the follow.

More Google Yoyos

Link attribution for syndicated content is really broken this week, maybe due to recent algorithm changes. As an example I used to have a very solid 3rd and 4th place ranking for “dofollow” – fairly understandable with the amount of links I have on my list of dofollow and nofollow plugins.

For the last week or so 2 articles that link back to my originals syndicated on Webpronews.com have been ranking, and those articles didn’t receive lots of links.

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Portal Feeder vs StomperNet http://andybeard.eu/698/portal-feeder-vs-stompernet.html http://andybeard.eu/698/portal-feeder-vs-stompernet.html#comments Fri, 04 May 2007 03:07:46 +0000 http://andybeard.eu/2007/05/portal-feeder-vs-stompernet.html This page will finish loading eventually and is certainly killing my bandwidth…

I am sure people’s mailboxes are full of emails with various people promoting these two communities, which are going head-to-head with their launches. Feature wise they are probably only similar in the fact that both provide a backend community for advice and training, but I am not going to compare feature sets.

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This page will finish loading eventually and is certainly killing my bandwidth…

I am sure people’s mailboxes are full of emails with various people promoting these two communities, which are going head-to-head with their launches. Feature wise they are probably only similar in the fact that both provide a backend community for advice and training, but I am not going to compare feature sets.

Comparing The Buzz

For some time I have had reasonable well ranking pages for both Stompernet and Portal Feeder.

I had written about Portal Feeder when it was first launched, in fact probably more than anyone else, back in 2005. Whilst that content was on my old blogspot account, that blog is being redirected here, and all the content is housed on this domain.

I have also written a couple of times about Stompernet, though I have never seen the service from the inside.

Up until a couple of days ago, I hadn’t written anything new about either service, so it is interesting comparing the traffic I have coming in for both.

Portal Feeder vs StomperNet – Which Is Getting Most Traffic?

This isn’t going to be a strict comparrison, because I am not looking directly at the direct traffic to each site, either from the blogs of promotion partners, or from email marketing. That will obviously be the largest amount of traffic, and a lot of people will make purchases based on direct recommendation and the materials provided.

Some people however search for more information, and will use a variety of search terms.

As an example, I currently rank well for “Stomper Net” and not so well for “Stompernet”, and that shows in the search results.
I also wasn’t ranking well for many direct Portal Feeder references, it was mainly long tail searches, and I also gained a fair amount of traffic from people following links from old forum posts in various places.

Portal Feeder will effectively be closed by the time Stomper Net opens, though there is a lot of overlap in the promotions.

Anyway here is some interesting data FWIW

Portal Feeder Visitors April 1st 2007 – Present

Portal Feeder Visitors

StomperNet Visitors April 1st 2007 – Present

(note I mainly rank highly for Stomper Net)

StomperNet

Portal Feeder vs StomperNet Traffic Analysis

If I had tried to rank for these products / services / training I would be getting a lot more traffic, it was interesting monitoring traffic on older content that hadn’t really been linked to internally.
I did post a Portal Feeder update a few days ago which did give traffic a boost. One of the most interesting things were the long tail keywords some people were using.

Where is the SERPs Competition?

Both of these services promote having great SEO training.

Whilst most of the members are probably not making sites in the Internet Marketing niche, I am sure a few of them are, and would have done something for the free SEO traffic. These numbers above are absolutely nothing compared to a 1st position result for the primary keywords.
I know that the most sales will come from the big list owning bonus waving gurus (in the case of many that is used as a compliment)

What are the real traffic numbers being driven to these sites by affiliates using email?

At time of writing Stompernet is hovering around 1K on Alexa, though I think that will keep raising for a few days, or at least maintain that level.

Portal Feeder is later in the promotion cycle, and has had a few peaks under 2K, in fact the week average is around 1800 on Alexa.

There is a lot of interest for both services.

I would say that people taking a look at Portal Feeder should take a look at StomperNet, and people looking at StomperNet should look at Portal Feeder.

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Portal Feeder 2.0 Example Site (Not a Review) http://andybeard.eu/694/portal-feeder-20-example-site-not-a-review.html http://andybeard.eu/694/portal-feeder-20-example-site-not-a-review.html#comments Fri, 27 Apr 2007 08:21:38 +0000 http://andybeard.eu/2007/04/portal-feeder-20-example-site-not-a-review.html A month or so back I was attempting to arrange some kind of head-to-head comparison between Portal Feeder 2.0, one of their competitors, and what you can do with WordPress and some free or relatively cheap plugins.

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A month or so back I was attempting to arrange some kind of head-to-head comparison between Portal Feeder 2.0, one of their competitors, and what you can do with WordPress and some free or relatively cheap plugins.

It type of fell through, partially my fault because I didn’t keep following up or chasing for alternative ways of handling it.

In the end I think a lot of the differences came down to philosophy or the possibility that somehow it would be comparing apples to oranges to pears, though I am not going to suggest any of the systems would be “pear shaped”.

I was mainly interested in the SEO aspects of the sites created, and not interested in the backend solutions for providing content.

Over the last few weeks I have been seeing a fair amount of traffic from people searchng for information on Portal Feeder, and they have been landing on old content, most of it 15 months old, and some of it a good 6 or 7 months old.

Thus I thought it was important, even if I didn’t write a full review, to write something.

First of all, here is a link to the Portal Feeder sales page (not an affiliate link)

Portal Feeder Example Site

One of the things people are searching for is a current, Portal Feeder 2.0 site.

http://www.gpstrackingdevice.net/

This site is described in their sales letter as a test site used for training, thus it might not currently use every possible feature.

Here are a few other sites that seem like they are Portal Feeder sites, found being linked from the first. They might not be PF 2.0, and they might not be created by Jason Katzenback

http://www.voipinternetphonecenter.com/

http://www.raftingwhitewaters.com/

http://www.telephonesystemnow.com/

http://www.datarecoverytips.org/

http://www.thebatteryoutlet.com/

Site Review gpstrackingdevice.net

What we have here is a static HTML site, that is grown using the Portal Feeder backend, with a WordPress blog bolted on the side.

Portal Feeder in the past generated sitemaps for the static site, but as the blog isn’t integrated with Portal Feeder, they are now using an open source desktop application, GSiteCrawler. Edit: Jason Katzenback has responded in the comments that this was overlooked – the sitemap was created when he was testing out GSiteCrawler.

The static site does still have a RSS feed, well at least a sub-standard one.
No categories, no tagging, very small snippets – certainly not something people would really subscribe to.

Categories were actually possible with the 15 month old system, you would just have to use some very creative templates and treat each category as a separate site – that would have been a major pain.

There isn’t much in the way of interlinking between content. The old system allowed you to tag content with keywords that thus described a relationship between different articles, but the actual links is still using snippets.

One thing that is really important with RSS is autodiscovery, and it seems Portal Feeder doesn’t create the correct code in the headers for auto-discovery. That is the orange icon that appears in your navigation bar, to signify that there is an RSS feed.

With generators or semi-automated site development tools, people are always worried about footprints. I am not, because at the end of the day WordPress normally has one hell of a big footprint, and that doesn’t matter.

When I am creating niche sites, I am looking for ways I can link between content creatively, or categorise content in unique ways, and thus give the content more value to an end user and thus a search engine.

The blog is just a standard WordPress blog with a datafeed. They should definitely take a look at the RSS feeds because it is a bit risky including your Adsense code in your RSS. Most plugins don’t include Adsense in RSS feeds.

Is This Really a Portal Feeder 2.0 Site?

I honestly hope it isn’t.

I hope they have gone over to a purely WordPress based backend, but somehow I doubt it. One of the biggest selling points of Portal Feeder was that you didn’t need a database, it was all static. They are already using a WordPress blog, they should use it for everything, and have everything highly interconnected.

This Isn’t a Review

For a full review I would go into a lot more detail, and have hands-on – one thing is certain is that the guarantee on Portal Feeder is good. 14 months ago I didn’t have the patience to wait for the software to be brought up to where I wanted to be at, and the refund request I made was handled very promptly.
The forums then were highly active, so I am sure they are now as well. Lots of the bonuses were quite good as well, I remember quite liking the keyword / niche research tool.

If you are starting from scratch, and have relatively little knowledge, this might be a good introduction, and if you used their formula building sites, and followed the training, you would certainly make some money.

If you have some experience, and can bend WordPress to your will, Portal Feeder based upon these example sites isn’t going to offer anything new as far as the base platform is concerned.

If any of the Portal Feeder Team want to show me a better example I would be happy to add to this review.

Yep free information, no attempt to sell you this product, the least you could do is subscribe – all you receive is the contents of this blog

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The Ultimate WordPress Htaccess File? http://andybeard.eu/612/the-ultimate-wordpress-htaccess-file.html http://andybeard.eu/612/the-ultimate-wordpress-htaccess-file.html#comments Mon, 02 Apr 2007 16:11:32 +0000 http://andybeard.eu/2007/04/the-ultimate-wordpress-htaccess-file.html Canonicalization is a serious problem for webmasters, just read this latest entry by Matt Cutts or this great post from John Andrews. However telling webmasters that they should fix these issues isn’t enough, webmasters & bloggers need solutions.

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Canonicalization is a serious problem for webmasters, just read this latest entry by Matt Cutts or this great post from John Andrews. However telling webmasters that they should fix these issues isn’t enough, webmasters & bloggers need solutions.

In Search of the Ultimate Htaccess file

A couple of months ago Alister Cameron posted a simple solution to .htaccess such that you didn’t need to use a plugin to convert URLs using www to URLs without.

At the time I suggested a couple of improvements, and also mentioned I would post about it here on my blog, hopefully to help develop what could be looked on as the “Ultimate” .htaccess file for WordPress, something you could just drop in your root folder and be done with it.
For me the inclination was for multiple niche websites using WordPress as a CMS, so I really wanted to avoid anything that would make the content look dated.

I am not an htaccess guru, and this is all cobbled together from code suggested by other people in various places
Before using any of this code, make a backup of your existing .htaccess, and be prepared to copy it back if testing proves something is broken.

Lets start off with the default .htaccess for WordPress once you turn on mod_rewrite for SEO friendly URLs

# BEGIN WordPress
<IfModule mod_rewrite.c>
RewriteEngine On
RewriteBase /
RewriteCond %{REQUEST_FILENAME} !-f
RewriteCond %{REQUEST_FILENAME} !-d
RewriteRule . /index.php [L]
</IfModule>
# END WordPress

The first thing we want to do is get rid of the WWW if someone uses it. I know there are 2 schools of thought on whether URLs should have www by default or not, I prefer without and never type www unless I can’t access another site without it (broken htaccess).

Secondly we also want to get rid of trailing slash problems

The base rules that Alister first suggested were

<IfModule mod_rewrite.c>
RewriteEngine On
RewriteCond %{HTTP_HOST} !^www.alistercameron.com$ [NC]
RewriteRule ^(.*)$ http://www.alistercameron.com/$1 [R=301,L]

RewriteCond %{REQUEST_URI} ^/[^\.]+[^/]$
RewriteRule ^(.*)$ http://%{HTTP_HOST}/$1/ [R=301,L]
</IfModule>

However we want this to be the Ultimate htaccess code, thus we don’t want to have to enter the domain name. I am not sure whether this will work if you have multiple blogs in sub-folders.

In this code we are using HTTP_HOST rather than adding a URL manually to every .htaccess file you create. If you are setting up 50 blogs (niche marketers do things like this, and fill them with unique original content – not everyone creates splogs) then being able to use one default file is a major advantage.

# If subdomain www exists, remove it first
RewriteCond %{HTTP_HOST} ^www\.([^\.]+\.[^\.]+)$ [NC]
RewriteRule ^(.*)$ http://%1/$1 [R=301,L]

Can we improve on the trailing slashes code?

Possibly…

A while ago I was also reading a post over on Aaron Walls SEO Book blog. Within the comments were suggestions with improvements to the code Aaron suggested.
Finding the exact reference is a problem as it wasn’t on this thread

Searching on a phrase in the code these days only brings up a reference on Alister’s blog where I mentioned it in the comments, so I have no idea who to attribute this htaccess code to.

# If requested resource does not exist as a file
RewriteCond %{REQUEST_FILENAME} !-f
# and does not end with a period followed by a filetype
RewriteCond %{REQUEST_URI} !..+$
# and does not end with a slash
RewriteCond %{REQUEST_URI} !/$
# then add a trailing slash and redirect
RewriteRule (.*) $1/ [R=301,L]
</IfModule>

I am not a htaccess guru, but this seems to take into account more potential situations such as files to download.

If you put all this code together you end up with something like this

<IfModule mod_rewrite.c>
RewriteEngine On
# If subdomain www exists, remove it first
RewriteCond %{HTTP_HOST} ^www\.([^\.]+\.[^\.]+)$ [NC]
RewriteRule ^(.*)$ http://%1/$1 [R=301,L]

# If requested resource does not exist as a file
RewriteCond %{REQUEST_FILENAME} !-f
# and does not end with a period followed by a filetype
RewriteCond %{REQUEST_URI} !..+$
# and does not end with a slash
RewriteCond %{REQUEST_URI} !/$
# then add a trailing slash and redirect
RewriteRule (.*) $1/ [R=301,L]
</IfModule>

# BEGIN WordPress
<IfModule mod_rewrite.c>
RewriteEngine On
RewriteBase /
RewriteCond %{REQUEST_FILENAME} !-f
RewriteCond %{REQUEST_FILENAME} !-d
RewriteRule . /index.php [L]
</IfModule>

# END WordPress

So can anyone offer any constructive improvements?

If you offer improvements, please provide code samples and explain exactly why it is an improvement so people can learn from it (as I said I am a newbie at this)
Code can be entered using code tags in square brackets.

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Are Press Releases More Cost Effective Than PPC Advertising? http://andybeard.eu/599/are-press-releases-more-cost-effective-than-ppc-advertising.html http://andybeard.eu/599/are-press-releases-more-cost-effective-than-ppc-advertising.html#comments Sat, 31 Mar 2007 14:45:02 +0000 http://andybeard.eu/2007/03/are-press-releases-more-cost-effective-than-ppc-advertising.html Not long ago I wrote about how PRWeb can be used to grab some useful backlinks on pages that might experience reasonable qualified traffic, especially from members of the press, or owners of quality websites.

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Not long ago I wrote about how PRWeb can be used to grab some useful backlinks on pages that might experience reasonable qualified traffic, especially from members of the press, or owners of quality websites.

Vlad was one of the people who decided to do some experimentation with the method, and at the same time also decided to give submitting paid press releases a try.

He had some success in the past, but you know how things go – new ideas for promotion come along, and PPC advertising doesn’t require the same kind of time investment up front.

Today Vlad has written about the results he has achieved using press releases to promote a site.

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In Depth Review | Traffic Strategy | Stampede Secrets 2.0 – Social Media Marketing From A Unique Perspective? http://andybeard.eu/598/in-depth-review-traffic-strategy-stampede-secrets-20-social-media-marketing-from-a-unique-perspective.html http://andybeard.eu/598/in-depth-review-traffic-strategy-stampede-secrets-20-social-media-marketing-from-a-unique-perspective.html#comments Sat, 31 Mar 2007 11:55:27 +0000 http://andybeard.eu/2007/03/in-depth-review-traffic-strategy-stampede-secrets-20-social-media-marketing-from-a-unique-perspective.html Stampede Secrets 2.0 is unlike any internet marketing report or ebook I have read…

If spending $97 on an ebook is a major financial commitment, don’t read any further

Ok, for the rest of you lets get on with the review…

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Stampede Secrets 2.0 is unlike any internet marketing report or ebook I have read…

If spending $97 on an ebook is a major financial commitment, don’t read any further

Ok, for the rest of you lets get on with the review…

  • There is no hype in the sales letter
  • There is no hype in the ebook
  • There is no hype in this review

Another Web 2.0 Social Media Ebook?

After you read the sales letter that is probably the impression you will have, and in fact you will still have that impression shortly after you start reading the ebook.

Here are some interesting facts for you

Pages 56 (+bonus guide on video, crib sheets and tables)

Subject # of times
Mentions of Digg in the content 1
Mentions of linkbait 0
Mentions of “effect” (such as Digg effect) 0
Netscape 0
Reddit 0
Positive mentions of Del.icio.us 1

In fact those few references that were included were mainly in facts and figures like usage data.

So What is this Ebook Talking About?

Subject # of times
References to Business 31
Community 9
Research 44
Content 56
Feedback 8
Amazon 7
Ebay 7
YouTube 7
43 Things 20
Traffic 170

Traffic Secrets

Whilst many people don’t appreciate the value of ebooks, claiming that the information is out there if you look for it, or join and participate in various forums, that isn’t strictly true.
We live in an age of information overload. Quite often different ideas and new ideas take a long time to rise to the surface, or never make it, not because the ideas are not valuable, or supported by hard evidence.

I often see “specialists” in SMO (Social Media Optimization) and SMM (Social Media Marketing) claim that their methods and expensive services can work in virtually any market place.
I am not going to dispute those claims, but that very statement tends to drown out other methods that could be equally effective for traffic generation that might be equally, or potentially more suitable for certain markets.

Traffic Strategy

The fundamental value from this ebook is that it challenges you to examine your social media marketing strategy, and optimize it for best effect.
This is nothing to do with writing better headlines, or coercing top users at Digg, Reddit or Netscape to add you as a friend and to plug your content.

Whilst Laura’s intention was to target the ebook to beginners in social media marketing, in many ways consultants in social media marketing should read it because it will place a new perspective on information and strategies you think you already know.

Professional Writing

Laura has written a lot of ebooks as a ghost writer, and this isn’t her first outing in publishing an ebook in her own name. This ebook oozes quality production with footnotes on almost every page and links to resources that back up the data and strategies she proposes.

The professional tone may also be one of its shortcomings – The Stampede Secret isn’t a light refreshing read, or suitable for people who prefer information in short 400 word chunks.

To get the most benefit you really will have to read through the ebook a couple of times taking notes – in some ways it reminds me of some of the more serious marketing reports you might receive from Marketing Sherpa.

Recommended Audience

Ideal

You are already making money, and probably think you know everything there is about SMM. You might even skim read the ebook once and think there is nothing new, but if you take the time to sit down and read it slowly a couple of times, you will pick up a new perspective.

  • Marketing consultants
  • Blogging consultants
  • Business owners in niche markets
  • Owners of Virtual Real Estate in Niche markets including blogging networks
  • VCs and Angel Investors
  • Researchers
  • Journalists

Possible

Beginners who have tried SMM for their niche websites and blogs with little success, and who have money to invest to accelerate their learning process.

Don’t Buy It

This isn’t an ebook showing you the secret route to success and instant wealth. This isn’t something you should spend your last meal ticket on for that one chance of financial independence.

If the price of the ebook is more than you would spend on a night out, think again.

It will probably take you 3 hours to read this ebook unless you have been studying various fast reading techniques – if 3 hours of your time is worth less than $97, this ebook probably isn’t ideal.

You Can Find This Information Elsewhere

I honestly haven’t gone searching for all this information elsewhere, but I am sure somewhere among the millions of pages of content that are created on the internet every day, you would find at least 90% of this information. The value is in the way it is collated and presented.

Just as an example some of what is discussed in the ebook you could find on my blog, and potentially in more depth, especially in regards to things like tagging. Laura even quoted from one of my articles and linked through, highlighting that people should read the article, and the valuable discussion afterwards.

Unique Information

Analysis of one of Laura’s niche sites in a very competitive market (Acne Treatment) with real proof of traffic numbers from Quantcast – not just screenshots.
This isn’t a high traffic site, it is very much a simple niche website, running on WordPress that anyone could create and generate some income – I wouldn’t expect Laura to expose her most profitable sites.

Discussion of traffic strategy – some social media consultants charge $5000 per day to help you formulate a social media marketing action plan. Most of the consultants concentrate on the search engine optimization benefits, and not how to participate in social networks to find real customers.

How to Write an Ebook – whilst this isn’t one of the lessons taught, the production quality and style is something to learn from.

I am going to finish off with a few select quotes from the ebook that don’t give too much away, but at the same time highlight how much different the overall perspective of the information is.

If anything is going to hold you back in being a fore-runner in the new web, the need to measure and record every click or movement to and on your site would be the culprit. The internet is changing at such a rapid rate that controlling and metering every change you make has the potential to stall your success.

Uptight control and playing it safe is seldom the stance of a pioneer. It is the pioneer who wins in profits, fame and visitor traffic – not the followers and whiners. I am not guaranteeing success by any means, nor am I advising you to risk your life savings on some promising new start up, but I am saying that the occasional ‘play your cards or go home’ attitude is one of the keys to success.

Web 2.0 is a very creative, innovative and fluid environment. Most Web 2.0 sites cannot be put in a box and measured in any consistent and reliable fashion – they are simply too young. There is a level of intuition at launch, an element of change and growth throughout the life of the web property, and yet another level of intuition used for assessment when determining a reasonable sale value.

Conclusion

No hype, no bonus, though if I do see enough interest and sales I might write up a supplement to the ebook going into some of the topics in more depth, especially on the benefits of tagging.
I would probably make that available free to all Laura’s customers.
I may even go into some of the topics that Laura has missed – Web 2.0 grows at an alarming rate, and there is a limit to how fast you can research strategies enough to be able to offer conclusive proof.

Disclaimers are unheard of in most ebooks, but Laura takes this to a new professional level, this is just part of it.

Information within this report may be speculation and are therefore within the meaning of the securities litigation reform act of 1995 and contain verbiage such as ‘expected’, ‘anticipated’, ‘estimated’, projected’, ‘believed’ or variations of those.

I have actually been chucking a few emails backwards and forwards to Laura over the last couple of days, and I thought I would include one small excerpt.

You know you really rock! You don’t even ‘know’ me and you’ve given me so
much of your time. It’s a dying art in our world.

I am not going to include my exact reply, because it mentioned names of people that if internet marketers were actively using LinkedIn, would certainly appear between myself and Laura as shared contacts, and over the last 2 years I have certainly dropped by her blog a number of times.

This comment also shows the benefit of “paying it forward” and the value of providing information for free to eventually reach your goals.

There are quite a few expert marketers who normally charge their clients a great deal of money who I correspond with on a regular basis, simply because they have gained value from what I have offered for free.

One of the bonuses that Laura provides is some very specific email support – she states that she will answer 2 emails from her customers, and highlights the importance formulating those questions to receive maximum benefit. She is not going to exclude pleas for help, and win / win relationships can develop to extend the level of help provided.

I have always been happy to answer emails regarding the products I review both before someone makes a buying decision and afterwards, or you can just ask here in the comments.

I gained a great deal of value from Stampede Secrets. I might not realise that value immediately because I already employ many of the strategies and techniques discussed, and it is hard to quantify the effect any changes might have on my income.
Reading the ebook has certainly helped me highlight the action I should be taking to revitalise some of the niche websites I have had for a long time and hardly ever modify, because each is bringing in a small trickle of income.
Laura has helped me realise that it is possible to employ a few extra traffic strategies for these niche websites that could turn the flow of traffic into a gushing fountain.

Disclaimer:- I am one of the few people who received a free review copy of this ebook, possibly because I offered to take a look before publishing, that Laura reads my blog, and because she quoted me in the ebook. To be honest I might not have purchased the ebook just based upon the sales page. That is the value of affiliate marketing in pre-selling, or explaining the benefits of a product in an ethical manner

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Comprehensive Guide to Creating A Niche Website http://andybeard.eu/494/comprehensive-guide-to-creating-a-niche-website.html http://andybeard.eu/494/comprehensive-guide-to-creating-a-niche-website.html#comments Wed, 28 Feb 2007 14:22:23 +0000 http://andybeard.eu/2007/02/comprehensive-guide-to-creating-a-niche-website.html Have You Heard of Duncan Carver?

Duncan Carver is one of those niche marketers who just disappears off on holiday for almost a year… because he can!

He is also famous for having created probably the best free link manager script

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Have You Heard of Duncan Carver?

Duncan Carver is one of those niche marketers who just disappears off on holiday for almost a year… because he can!

He is also famous for having created probably the best free link manager script

So Duncan is now back and proving that once you understand how to research a niche, and create a product to sell to that niche, the world really is your oyster.

In fact I bet he will probably go back on holiday in a few months having created a few more full-time income streams.

The Niche

Worm Farming… yes seriously, and it seems to be a hot niche

I am not going to link directly through to his niche site, because many might think that would influence results too much. Actually it wouldn’t because Duncan with his multiple web properties and his own link network has links pretty much sorted.

So far he has already covered:-

  • Project Introduction – a great introduction where Duncun demonstrates he is following a set business plan
  • Market Selection – this is a really good example of the niche market selection process. It isn’t hard to find real profitable niches, despite people thinking there is too much competition out there.
  • Link Building Campaign – A beginner isn’t going to have the funds or the existing network to use every method Duncan is using, but honestly, if he wasn’t making this new niche site public, and staying under the radar, he most likely wouldn’t need many links to get some good rankings.

This really is a step by step process, and will probably contain many tips that you won’t find in many ebooks, and if you followed this process in another niche you would be almost certain to achieve good results.

My only criticism so far… Duncan please use mod_rewrite for those permalinks

Whilst I have submitted Duncan’s blog to Digg, there is probably too much content for the average Digg user

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Toolbar Pagerank | Ball Linking http://andybeard.eu/310/toolbar-pagerank-ball-linking.html http://andybeard.eu/310/toolbar-pagerank-ball-linking.html#comments Thu, 25 Jan 2007 14:46:34 +0000 http://andybeard.eu/2007/01/toolbar-pagerank-ball-linking.html Google have finally updated their toolbar pagerank for this site, not just on the front page, but also a lot of the deeper pages. Not all of them – some of those devoid of pagerank should probably have some, others probably shouldn’t especially moved content that hasn’t been given enough love.

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Google have finally updated their toolbar pagerank for this site, not just on the front page, but also a lot of the deeper pages. Not all of them – some of those devoid of pagerank should probably have some, others probably shouldn’t especially moved content that hasn’t been given enough love.

As I have discussed in the past, when discussing blog internal linking, for this blog I am doing “massive ball linking”.

Ball Linking or Structured

Links come into the blog from various places and to specific content. By using tagging and related posts on each page (maybe a few too many now), whatever pagerank, trust and relevance that a page is given, get passed onto other relevant content.

It also gets passed onto people who leave comments or trackback. When you link to me from your blog posts, the juice flows back – sometimes more, sometimes less, but it is all relevant links – just what the web is all about.

I suppose you could look on this as a “organic garden” approach. Just let things grow wild, and only interfere if something needs drastic change.

I haven’t been overly worried about the multiple forms of duplicate content that are typical on a WordPress blog.

Exactly Why I Don’t Worry About Duplicate Content

First of all I discussed this a little not so long ago, in particular about duplicate content and supplemental results.

Matt Cutts isn’t worried about honest duplicate content

Proof – Matt Really isn’t worried

First of all lets take at look at Matt’s robots.txt file

User-agent: *
Allow:

Then you can look at the metadata on all Matts duplicate content pages

Category archives – I am going to link to his seo glossary, I am sure it doesn’t get many links.
Date Archives
Sequential pages – lets go back in time a few pages

<meta http-equiv="Content-Type" content="text/html; charset=UTF-8" />
<title>Matt Cutts: Gadgets, Google, and SEO &raquo; Movies/Videos</title>
<meta name="generator" content="WordPress 2.0.7" /> <!-- leave this for stats -->
<meta name="robots" content="noodp">

Basically he lets the search engines work out what is going on.

There are simple plugins out there to prevent these pages being indexed and followed in various ways, but Matt Cutts doesn’t worry about it.

The Wayback Machine

Yep, more duplicate content – Matt doesn’t block them

Matt Doesn’t even block the login page to his WordPress installation – that same page appears over 2 million times on the web.

Let it Flow

OMG I am wasting all that Google Juice that I worked so hard for!

Or maybe not…

Google Juice is liquid… it flows, it you give it a direction to flow in.

Whilst you may give a page with duplicate content some juice, that juice flows back out to other pages. Just because that page might end up in the supplemental results, doesn’t mean the Google juice is being wasted.

Some blog designs unfortunately place too much emphasis on the most current content. They don’t use tags, their date archives are accessed by a silly calendar widget on the front page, and they don’t have any other routes for pagerank to flow.

Structured Linking

It is possible to use only a very structured linking system for a blog, but it is important to think about relevance. In Revenge of the Mininet there are some great linking structures defined. They would be ideal for highly “niched” sites.

Many blogs, including this one, cover a wide multitude of subjects. A carefully constructed linking structure would be much harder to define and you might lose the benefit of giving relevance to specific pages.

Structured Relevance?

Some duplicate content pages give great, maybe even enhanced relevance to content.
Date archives in many blog designs are not very helpful. If date archives and previous pages are used as the primary navigation to previous content, and path for search engines to take, you really aren’t giving your content any justice or longevity.

Content Longevity

Lets look at some of my internal pages for longevity

How a Blogroll can kill your Pagerank – 2 month old post, linked to a few times in posts, but it appears a lot on pages due to tagging and using related posts – currently PR4

NoFollow and Pink Boxesalso PR4

Some posts on UTW Tips – both PR3

Ultimate Tag Warrior SEO Tricks (pt 1)
UTW – Tagging SEO Tricks (pt 2)

From browsing around, I have discovered that the Google Toolbar Pagerank isn’t completely comprehensive, as I have posts that should have PR4 that don’t. One of them was my highest ranking page in November and December.

It was hard to find a post that hadn’t been later referred to in a more recent post but this is a good example:-

No NoFollow & No-Nofollow.com

That post is again PR3, and didn’t receive any specific direct love from outside links or internal links in posts. It did benefit from tagging, and related posts.

This time around I didn’t tag and categorize my old content from my blogspot domain. Almost all of that content didn’t receive much pagerank love unless it had been linked to directly.
I am going to see if for the next update it can be revitalized.

How much of your old content retains visible pagerank?

It is actually still difficult to compare, because so many pages still haven’t received pagerank they probably deserve. Even Matt has some pages that are linked to from PR6 categories that show a toolbar pagerank of zero such as http://www.mattcutts.com/blog/starving-to-death-review/

I would link to it directly with a live link, but I don’t want to ruin the example

For one of Matts posts that one probably received a lot less inbound links

Yes that is a Yahoo link – wouldn’t it be nice to have a “-all” flag on Google searches to list everything below Google’s threshold as well, even if it is just an aid for webmasters to find splogs.

Conclusion

Matt is a busy man, maybe he hasn’t had time to optimize and avoid all these duplicate content issues but I really believe it is nothing to worry about, and Matt might just be demonstrating this with his own blog.

You can aim for a more focused structure on a blog, using various forms of dynamic linking but it is not something easy to achieve yet with any platform.

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