Monthly Archives: March 2008

Optimizing Post Titles After You Have Posted

Andy Beal today to kicked off his Blog Marketing Tips For Probloggers series with an interesting look at post titles.

What Andy suggests is that you write a title to captivate or grab your readers attention, and then using the SEO Title Tag plugin, (though All in One SEO Plugin or Headspace 2 would equally work) optimize the titles further for best SEO results.

Thus you would add additional keywords and possibly change the keyword order.

This is something I have done a few times, but is not a universal strategy.

Initial Scraping and Syndication

For at least a few days after you have

Posted in blogging tips , SEO Blog | Tagged , , , | Comments closed

Blogging Prize Giveaways & Social Media Payola

Did you see Jason Calacanis with his incentivized signup program for Twitter, in a bid to take his “Jason Army” above 20,000?

Jason Calacanis Twitter

All those twiterroll links are having a significant effect on the highly competitive “Jason Calacanis” SERP.

Posted in news | Tagged , , , , , , | Comments closed

Stumbleupon Adds My Shares – Sharing History

Stumbleupon slipped out a new interface feature during the last 24 hours, and whilst I wouldn't regard it as ground breaking, it is actually useful, though they could have made it a little better.

My Shares

The My Shares feature is hidden in your inbox

Clicking through reveals a history of messages you have previously received through the "Send To" interface on the toolbar. If you haven't yet viewed items that have been sent to you, they won't be shown on this page.

I must admit it was a little bit of a challenge grabbing a screenshot which didn't contain any self-promotional messages as

Posted in web 2.0 | Tagged , | Comments closed

Some Fun With Zemanta

Whilst writing the last post about a marketing book survey I was also testing out a new Firefox plugin that is currently in beta, Zemanta

What Does Zemanta Do Exactly?

It adds editing functions to various popular online blogging interfaces, Wordpress (both .org and .com), Blogger and Typepad. These are the type of functions you could probably add a plugin for if you are using Wordpress on your own hosting, but wouldn’t be available for Blogger, Typepad and Wordpress.com users.

That makes it something worth taking a careful look at for niche marketers, even if you use WordPress for most of

Posted in blogging tips , web 2.0 | Tagged , , , , , , , | Comments closed

Survey:- What Books Do You Buy?

Chris from Catdynamics is currently running an extensive survey on the buying habits of people involved in web development, seo and online marketing.

It looks like the survey will provide some interesting data

I must admit I found myself answering "other" a fair amount, though I might not be typical.

5, 12 & 19 Other (interest plus to see if it would be of interest for an affiliate review / promotion)

22. For me personally it is either direct email from the publishers, or an affiliate recommendation either on the web or via email.
A second option, though still primarily by affiliates would be

Posted in marketing | Tagged , , , , | Comments closed

Apple Executives Use Product Launch Formula

A couple of weeks ago I mentioned that Product Launch Formula 2 would be released soon and encouraged you to watch some video and sign up for more case studies in the build-up to the launch.

I know lots of people whilst they clicked through didn't bother

I deliberately didn't hype things, and I stated then that I don't intend to offer a bonus for Product Launch Formula 2 – those that could most benefit from it honestly wouldn't need one of the many bonuses lots of people are offering.

There are people offering to create complete products for you (pay someone at

Posted in marketing , web 2.0 | Tagged , | Comments closed

Alexa Rating Changes?

For the last few months I have noticed a fairly substantial decline in my Alexa rating despite an upturn in traffic after the Christmas holidays. The traffic hasn't been as high as during the PageRank updates in October 2007, but certainly higher than the average for most of last year, even factoring in some downturn in Stumbleupon traffic.

Quantcast provide real data because I am Quantified with their code embedded in every page

We can compare that data with Alexa

I have also had some incompatibility problems with a few users of Internet Explorer with some of the Javascript widgets, though the errors

Posted in blogging tips , stats | Tagged , , | Comments closed

Declaring Akismet Bankruptcy

I have simply had enough of leaving what I feel are worthy contributions to the discussion on blogs using the Akismet plugin for comment spam, only for the comments not to appear, or worse, seeing pingbacks from the 100s of blogs that scrape my RSS feeds, but not my own pingbacks appearing.

Akismet

I am going to have to come up with an alternative way to comment

The false positive percentage in my personal experience must be the wrong side of 50% in recent weeks for comments, especially on blogs where I haven't commented before, and I have a feeling it is probably

Posted in blogging tips | Tagged | Comments closed

PicApp Isn’t Free For Bloggers To Use

I spotted this article on Techmeme from Om Malik suggesting that PicApp could provide free stock photos from the likes of Getty. Possibly useful for some niche blogs if you want to avoid legal problems.

Unlike most people I read terms and conditions which seems to be almost an exact copy of their policy. They may be identical in content

Posted in blogging tips , web 2.0 | Tagged , | Comments closed

Why Have Blogs At All? – The Race To Kill Blogging

How would a human differentiate between the original source for a piece of content on the web, and a syndicated or splogged copy?

One of the most important factors would almost certainly be the comments.

What is one of the primary reasons people click through from an RSS feed to actually visit a blog?

Almost certainly it is either to read comments others have made, or to make one of their own. It is not to view advertising… at least for most.

How would a machine, such as Google differentiate between original source and whether a piece of content is valuable to include in its search index?

Factors could include:-

  • The content within comments – keywords, language structure, length etc
  • The number of comments
  • Update frequency of the page (gaining additional comments over time)

Sure there are other factors, such as links

People link to comments on blogs, typically using a #fragment – the link is going to the blog permalink page

How many times have you found the answer to a question by reading a blog comment?

For me it is actually quite frequently – comments quite often provide alternatives to the original content that offer improvements.

A large part of blogging is engaging your audience in conversation

Business blogging is about engaging your customers

It hasn’t happened yet, but soon a blog might become no more than an RSS feed that is read on another domain, and discussed in small communities of friends, sometimes private, sometimes public, but still fragmented conversation.

Posted in blogging tips , web 2.0 | Tagged , , , , , , , , , , , , | Comments closed


  • uQast Charter Member Launch

    uqast
    Affordable Subscription available

    50% OFF Limited Time

    Contact me if you have any questions at all about uQast - I am the Product Manager and have been working on the platform for the last 15 months.