Monthly Archives: April 2009

Product Launch Tree Of Rich Schefren

Get inside information on how the sales process works with Strategic Profits and other top online businesses. I found it enlightening.

Most of my readers know I am a fan and customer of Rich Schefren and the Strategic Profits team, and I have even had the opportunity to be a “fly on the wall” inside one of his exclusive customer mastermind sessions.

Just imagine… Rich Schefren, MaryEllen Tribby (of Early To Rise), plus 6 or was it 7 of their most ardent customers, plus me. Serious people who were willing to pay a little more for direct feedback that could make significant improvements to their businesses or in some cases personal lives with more free time.

I always realized that Strategic Profits used quite a sophisticated upsell process, but to be honest even I was shocked at the attention to detail they go to, and how well it works.

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HowTo: WordPress Multivariate Split-testing With Google Website Optimizer

WordPress Sales & Affiliate Themes

I spent the better part of a week and a few hundred dollars ($300-$400) on various WordPress sales letter and affiliate themes – I came to the conclusion that they weren’t something I would use.

  • Some I would class as pretty but lacking substance (polite version of crap)
  • Every single theme was designed around the concept that you run a single theme on your blog at a time
  • They all suffered from what I regard as a horrible plague – theme option pages – if you need to set up lots of options after you have uploaded a theme, you have lost a sale, unless I can also import and export settings.
  • The worst aspect of theme options pages is using them for the content that might appear on a page, because it is a nightmare to set up split testing, and when editing, you really want all the words on the page in front of you.

So I set about creating a solution for myself…

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How To Create $12 Visitor Value (Not CPM)

I have written a pitch for your Product Launch Formula dollars
It is a little special, as I am doing stuff with WordPress noone else is currently doing

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