Monthly Archives: June 2009

Climbing The Heights Of Mount Google

Link Building is a fundamental skill for SEO practitioners, but many go about it in ways that could hurt their long term ranking benefit.

Just over a year ago I wrote my first and only guest post, as an entry into Marketing Pilgrim’s annual competition.
At the time when I published the article, I joked that “I had been robbed“, you wouldn’t believe the number of comments suggesting a way to get my revenge, file DMCA, report to Google or recover my “stolen” article.

Climbing The Heights Of Mount Google

When you set out to climb a mountain, or rank for a competitive keyword
term, some methods are effective.

This is a simplistic look at climbing the heights of Mount Google.

Human Pyramid

A human pyramid might be suitable for those low hanging fruit, but this
method is unlikely to help you scale great heights. Not only is it hard to
gain great height, but the weak construction is easily eroded by
competitors.


Photo credit: S@TS

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Google Screws Up My WordPress Ping List

This post is likely to cause a little controversy, but it is my honest opinion that bloggers have been led astray for long enough regarding how many services you really should send a ping notification to.

My Advice

Ignore all the other ping lists published – they are frequently irrelevant and could potentially highlight you as a spammer.

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Update: FIXED -Bitly Blocked By OpenDNS

I just went to follow a link on Twitter and discovered it was blocked by OpenDNS

Posted in web 2.0 | Tagged , | Comments closed

Feedburner Adds Friendfeed – Subscriber Data For Socialstreaming and Lifestreaming

Chris Cree spotted today that Friendfeed subscribers are now counted towards Feedburner stats.

Friendfeed Now Counted In Feedburner

It can make quite a striking difference with Feedburner if you have a few followers there.

feedburner-friendfeed

But even this doesn’t really account for the shifting sands in online attention.

The latter half of this post was originally published Mar 21, 2008 @ 20:38

Since then Twitter has for many people emerged as the primary way they read RSS feeds, combined with various forms of lifestreaming.

The first time I see tweets and blog posts often is also on services such as Blogcatalog’s dashboard or even Mybloglog (though that can sometimes lag a little on updates these days)

Current Calculation Problems

  • Blogcatalog & Mybloglog numbers are just as relevant as Friendfeed
  • Twitter numbers are probably more relevant than any Lifestreaming service
  • Facebook subscribers are still not counted
  • Aweber & Feedblitz, along with Feedburners own RSS to Email service are included, but they are the only ones I know about. Where is the Getresponse support Simon? Infusionsoft should really offer something as well, though they don’t offer RSS to email – I am not sure about Mailchimp

The onus really is on the developers of these other platforms to report numbers to Feedburner, but I have no idea how that can be managed with Facebook and Twitter.

Posted in blogging tips , Google , web 2.0 | Tagged , , , , , , , , , , , , , | Comments closed

Rich Schefren + Dan Thies = Live Training Heaven

Both Rich Schefren & Dan Thies are holding live training events today that you don’t want to miss.

Rich Schefren GPS 2.0 Live

Last year Rich Schefren did something unprecedented – what was scheduled to be a 24hr marathon live training broadcast on Ustream ended up being extended by a couple of hours.

Here is a screenshot of what Rich looked like 24hrs into the session – he was still calm and collected, solving the constraints viewers had in their business, even though his servers were being hammered and people were finding it difficult leaving comments on his blog (with 4 dedicated servers)

Rich Schefren Live

From what I have heard you will be able to listen in without signing up to the VIP list, but then you won’t receive a reminder just before the broadcast starts, and you won’t be eligible for any of the prizes.

Prizes? Yeah Rich is giving away a boatload of prizes, worth subjectively tens of thousands of dollars including private consultation (which I don’t think he really offers these days)

Rich Schefren Live – 12pm EST (midday) Thursday 18th June 2009 – scheduled to last 4 hours, though knowing Rich he might keep it running longer if there are people online.

GPS 1.0 Review

I purchased the original GPS 1.0 course – if your business isn’t going in the direction you want it, you feel you are controlled by your business, or if you have hurdles you feel you need to overcome, GPS is a unique product that will help you. Rich is an outstanding teacher.

What didn’t I like?

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Disqus – Why 95% Of Bloggers Should Switch

When Disqus first launched, I was a little critical because I like to maintain control of comments, give commenters the benefit of Dofollow links, and ultimately retain control of their user generated content.

I now feel that 95% of bloggers should switch to using Disqus, though I have some reservations.

These are some of the reasons why:-

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PageRank Sculpting Isn’t Dead But Comments Can Kill Your PageRank

This post was originally titled “Is PageRank Sculpting Dead & Can Comments Kill Your PageRank”
Following a confirmation post from Google’s Matt Cutts today, it seems PageRank Sculpting as practiced by many SEOs is effectively dead, and comments, even using links with nofollow CAN have a negative effect on the amount of PageRank that can be passed on to your internal pages.

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Best Of Breed Firefox Collection For SEO, Bloggers & Internet Marketers

Today Firefox / Mozilla launched the ability to create public collections that other people can subscribe to so I though it about time I publish a list of most of the plugins I currently use that are specific to what my readers are interested in.

Some of them are fairly common, others a little geeky and for specific uses.

These are however the plugins I use or have remained installed on Firefox for an extended period of time, and many might prove useful.

Pick up the collection here:- Blogger SEO & Internet Marketing Tools

SEO Blogger & Internet Marketing Firefox Collection

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Rackspace Cloud (Mosso) Link To Us Payola

I am actually a fan of your new Cloud Servers service. There are some huge benefits in using your service that as both a marketing geek and affiliate I can highlight and potentially drive you a lot of business.

However today you have just introduced a payola scheme that will make every one of my clean affiliate links look like a paid link, thus I am going to have to nofollow every single link I give you, forever.

You want me to use badges like this, and in exchange will give me “Goodies” of an unspecified nature.

Powered by Rackspace Cloud Hosting - Formerly Mosso

Powered by Rackspace Cloud Hosting

The links are visible, nothing is hidden, but all the same it is effectively a paid linking scheme.

Here is what they said in an email sent to customers

Our New “Link-To-Us” Program
We’re also launching a new “Link-To-Us” program today. In essence, customers who post new links or change their old Mosso links on their websites to our new http://www.rackspacecloud.com site will receive special goodies. The more sites you post a link on, the more great stuff you will get. How cool is that? Please check out all the links here: http://www.rackspacecloud.com/links

Thanks so much for being a part of the Rackspace family, and please keep the feedback coming so that we can continue to build the most complete and easy-to-use cloud platform on the web.

The sad thing is this would all be unnecessary if you just made some minor changes to your affiliate program.

Posted in Google , marketing , SEO Blog | Tagged , , , , , , , , , , | Comments closed

Smartphone War – Google Buying Links & Ignore HTC Cloaking?

I know that is a shocking and controversial headline, but there are a number of serious points to be made.

Firstly I like linking to people who link to me, whether on the post they first wrote, or on the syndicated copy that now appears on SEOmoz, even when the name referenced is “Andy Beal”.

Google is going to have a hard time deciding which is duplicate content, and will probably pick the SEOmoz article because it is the domain with the most authority.

If you syndicate articles or blog posts, make sure they link back to the original version, whichever you consider original. I am not going to help Google, as I have linked to both.

Android vs Blackberry Smartphones

I probably know as much about smartphones as Matt Cutts does about… poodles (he is a cat lover)

I have a SIMM card with a 7 mbps connection, but purely as a backup or for when I am travelling around Poland and am somewhere I can’t get good wifi. The SIMM works in one of my wife’s cast off mobile phones in an emergency.

As detailed in the linked posts, Google gave away lots of Android mobile phones to developers. That is something I am very familiar with – I used to work in the games industry and among other things handled relationships with all the PC Manufacturers. AMD, Intel, Creative Labs, Nvidia, Matrox, etc etc.

Even though NDAs have now expired (I think the longest was Intel’s at 5 years) I am not going to go into specific details but here are the challenges.

  • Developers had to create custom code to support specific features – this could take days, weeks even months.
  • The testing teams would have to text code in a matrix, combining various processors with graphics and sound cards
  • The support teams would have to create documentation for each possible platform and potential conflicts

In those days we were working with multiple standards, processors had lots of proprietary 3D functions, graphics cards not only had different features, but also different graphics libraries to access them, 3DFX, OpenGL and DirectX, and even sound cards had different features and sound libraries.

Some might look on it as a lot of back scratching, but it was a symbiotic relationship – it probably still is.

Developers had early access to hardware, sometimes months, even a whole year in advance. Different terms were subject to negotiation, status etc.

In exchange there were lots of cross-marketing possibilities, certainly linking happened, but also branding on boxes, adverts, possible lucrative OEM deals etc.

Whilst this might seem to favor the larger development studios, and it did in some ways, ultimately small development studios, if they got on board could certainly gain a “leg up” from the hardware guys, and this is something I was very active to encourage.

Thus Google giving away a few hundred, even a few 1000 mobile phones is barely a grain of sand compared to what is given out behind the scenes.

Google I/O Was Press

From what I can see, there were tons of press representitives at Google I/O, they received tons of coverage from notable tech blogs.

Press have always received free samples of hardware, or at least most have, though many publications have rules about keeping the “gear”, auction it off for charity, give it away as prizes etc.

In doing so that can help them remain impartial because they are not keeping the item.

Paid Links

The paid links saga of 2007 didn’t really clear anything up and effectively swept issues under the table, with the untouchables remaining untouchable. Michael Gray is forced to nofollow advertiser links.

Payola or Blogola, whatever you wish to call it still exists, and is practiced by Google.

Affect on Search Results?

When Matt Cutts defends Google’s actions because Google doesn’t need links, that isn’t quite the whole truth.

It is quite true that Google doesn’t need to rank for “search engine” in Google

Here in Poland, a search for “Android” which used to be a very generic term, the first 4 results point to sites about Google’s Android operating system.

But Google doesn’t rank for Mobile Phone, and even their partner, HTC who made both the G1 and G2 handsets only rank 3rd for smartphone, using US Geolocation and personalized search off (not that I search for this topic… ever), with Blackberry in 2nd.
Actually that was yesterday, looks like HTC now rank 2nd, and Blackberry has been pushed down the results.

Here are the current results for various terms:-

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