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You are here: Home / Disclosure Policy

Disclosure Policy

I suppose I need to write something here as I am linking through to this page so much. This is a commercial blog, and I am going to use affiliate links, without (aff) after them. Most of the time I will have other explicit disclosure (and bonuses for using my link).

Affiliate Disclosure

I don’t use other people’s materials when writing about products that I think would be useful for my readers, and most of the time the products I mention I own and use on a daily basis. Regular readers will notice a trend in my writing.

The majority of the products I support I mention multiple times, not just when I first hear about them, but one month, six months, even one year down the line I am still writing about them.

Occasionally I will mention other products that are shorter term. Quite often they will be highly topical with a lot of people talking about them. I will only mention them if I can add something to the conversation about them.

There are products I have purchased that I have never mentioned on my blog. It wasn’t due to the quality of the products, but because I didn’t feel I could add anything to the discussion.

There are also products I haven’t purchased that I have mentioned, even with affiliate links. This was because I could add something to the conversation about the product, a different perspective that my readers would be interested in.

Paid Reviews & Links

All paid reviews are fully disclosed within the content.

If someone asks me to do a paid review, I would only write about it if it was relevant. Whether I was paid for it or not would be a secondary motivation, but who doesn’t appreciate some compensation for spending hours reviewing a product, even if it is only a token gesture.

The financial motivation will never influence my opinion on something, whatever the monetization model. It has cost me a fortune in potential earnings in the past, but that is just the way I am.

Display Advertising

I personally inspect all display advertisers for suitability, but at the same time I treat display advertising as an arms-length transaction, and it should not be looked on as an endorsement.

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