In a previous post I stated the following:-
Would I Do Paid Posts?
Yes – but not for the reasons most people would do them.
I value my time, and the $30 I would currently get from ReviewMe to do any justice to a review just wouldn’t cover my time.
But any niche website is relevant to this blog
1. I can quite happily rip apart the SEO and offer some improvements
2. I can also comment on the monetisation, sales page etc.
In fact ReviewMe might be an easy way for me to find Victims.
Maybe a specialist in Search Engine Optimization? The author of what many refer to as the SEO Bible?
If he was also the founder of ReviewMe it would be ideal.
So today I received a review request through ReviewMe for Aaron Wall’s Search Engine Marketing Glossary. He is also author of the top selling SEO Book.
I sometimes wonder whether the guys behind the sceens at ReviewMe have some interesting backend statistics, monitoring the increase in Alexa, Technorati and Bloglines ratings. My Alexa averages around 30K rather than the 180K shown in the ReviewMe description, and Technorati rating is increasing daily. Bloglines doesn’t go up very fast, most new subscribers are for email, Pageflakes and Google Reader.
Ok enough preamble
Despite the fact that this site is totally relevant to my audience, I was actually in 2 minds whether to write this review, because in writing it, in some ways I am giving away one of my plans for a niche affiliate site. I actually mentioned my plans over on Copyblogger in the comments recently, but I didn’t mention which material I was going to leverage.
I am going to break this review down into 2 parts, content and seo/navigation.
Search Engine Glossary – Content
I have been impressed with the SEO Glossary for some time. When I first saw it, I gave it a Digg and that was a couple of months ago.
For a newbie webmaster, some of the terms are a little complex, but to give Aaron credit he has explained them in as close to “layman’s terms” as is reasonably possible, with extensive linking to further reference documentation.
I honestly didn’t find any material I disagree with, and Aaron has far better understanding of many SEO concepts than I do.
SEO Definitions Which I Felt Should Be Included
Google Juice (linked to TLA but didn’t have a definition on its own)
Article Marketing (linked from Link Building)
Press Release (Linked from Link Building)
Google Webmaster Central
Tracking / Statistics
SEO Terms That Needed Expansion
Tag, Tagging, Tag Clouds
Microsoft > MSN
MSN > Microsoft
Toolbar – links to useful ones such as Search Status, Google etc.
Snippets – misspelling (something I have noticed is headings rarely appear in snippets)
RSS – I actually agree with your description, though most bloggers seem to think that RSS means sharing content everywhere, regardless of copyright.
Sitemap and recent events on conformance
Splogs/linkfarms – you gave a very clinical definition
SSI – I would actually include a PHP example there as well
SEO References Needing Updating
Danny Sullivan – Search Engine Land
Text Link Ads (add an affiliate link)
Link-farm or link-farms (broken jump)
Search Engine Glossary – SEO and User Navigation
It is my opinion that the content would be better presented as a massively hyperlinked and interrelated blog using tagging. That would provide a better user interface to navigate the content, and probably better SEO possibilities in general.
I am not going to go into it too deeply, as that is what I plan on compiling sometime soon as the licensing of the material is quite relaxed, mainly because Aaron has made use of a some content from Wikipedia to start with.
I honestly spent a lot more time reading this glossary than would justify a few dollars in compensation. That wasn’t just to pick holes in it or find a few bugs, I was learning at the same time as my knowledge of search engine optimization is far from complete.
The Search Engine Glossary is a very comprehensive list of search engine optimization definitions.