Technorati have now officially announced their new blog advertising platform surprisingly called Technorati Media.
It is a significant step, though not as many seem to think unusual.
Afterall, Google started as a search engine, then monetized search, and finally introduced their own publisher program Adsense.
Lots of discussion related to the often reappearing Microsoft Yahoo deal mention that display advertising is highly lucrative, and Technorati are in a prime position to serve advertising to a very specific demographic of publishers - bloggers.
Technorati know exacty what bloggers are talking about on a day to day basis, so in aggregate they can offer publishers targeted display advertising, at least in theory.
Also it is important to understand that instead of selling the vast amount of data they have, they are using it to provide an added value service.
From the official announcement:-
Tag Archives: blogging
Paydirt: Blogcatalog Interviewed on Technorati Blog Advertising
Technorati have now officially announced their new blog advertising platform surprisingly called Technorati Media.
It is a significant step, though not as many seem to think unusual.
Afterall, Google started as a search engine, then monetized search, and finally introduced their own publisher program Adsense.
Lots of discussion related to the often reappearing Microsoft Yahoo deal mention that display advertising is highly lucrative, and Technorati are in a prime position to serve advertising to a very specific demographic of publishers - bloggers.
Technorati know exacty what bloggers are talking about on a day to day basis, so in aggregate they can offer publishers targeted display advertising, at least in theory.
Also it is important to understand that instead of selling the vast amount of data they have, they are using it to provide an added value service.
From the official announcement:-
Ken Evoy Attacks Blogging & WordPress
I have learnt a huge amount from Ken Evoy over the years, he provides some of the best free ebooks to learn about affiliate marketing and pre-selling ever written.
His SiteBuildIt system has created many successful online businesses and was doing this long before WordPress became popular.
In his email to affiliates today he announced a new sales page attacking blogging head on.
Blogging has reached lemming status. Without even thinking, many small businesses equate blogging with having a Web site. This is obviously wrong for small businesses with something to sell (ex., services, e-book sellers, etc.).
But it's also the wrong choice for
Players With Money Review & Bonus
Gary Halbert has been an inspiration to online marketers
Players With Money!
Why? First of all, it is easier to sell something to someone with money. It's an obvious fact that person has the money to buy what you're selling. If you've got a $500,000 house for sale, it doesn't matter how appealing the house is if the family you're pitching it to has a pitifully low total income.
But there's another fact you mustn't overlook
Optimizing Post Titles After You Have Posted
Andy Beal today to kicked off his Blog Marketing Tips For Probloggers series with an interesting look at post titles.
What Andy suggests is that you write a title to captivate or grab your readers attention, and then using the SEO Title Tag plugin, (though All in One SEO Plugin or Headspace 2 would equally work) optimize the titles further for best SEO results.
Thus you would add additional keywords and possibly change the keyword order.
This is something I have done a few times, but is not a universal strategy.
Initial Scraping and Syndication
For at least a few days after you have
Why Have Blogs At All? – The Race To Kill Blogging
- The content within comments - keywords, language structure, length etc
- The number of comments
- Update frequency of the page (gaining additional comments over time)
Dear Jason Calacanis – The Good Citizen Of The Interwebs?
I honestly want to believe that you are a good internet citizen, and your attacks on search engine optimization and now affiliate marketers are honest, and without any form of prejudice.
So while you are attacking affiliate marketing, please ensure you have first of all cleared up all the problems in the paid links debate, such as what seems to be a company, where you are on the board of directors, buying links.
It is widely discussed that buying links in Wordpress themes is something that might be a signal of web spam, and the same should be true for buying links
Moving The Free Line But You Want Jam On It Too?
Chris Anderson in his post today on Wired in the run up to his launch of "Free" and freeconomics provided a great discussion point because bloggers face a frequent dilemma.
Blogging Is Marketing Your Revenue Stream
That revenue stream in my opinion doesn't have to be current, though it is beneficial to at least have long-term plans for revenue.
To quote Fred Wilson:-
If you are building a media oriented business, particularly one that has low marginal costs, meaning you build it once and the cost to serve an additional customer is negligible, then you have the unique opportunity to focus first
Aweber RSS To Email Scheduling And Feed Counts
I have been quite vocal in my encouraging Aweber to add some more control to the way they handle RSS to Email, and I am glad to say they have now added some very flexible date and time based controls.
This means that they totally blow Feedburner Email subscription away as far as features are concerned.
Apart from one important aspect.
Exclusive: Aweber Will Soon Report Email Sububscriber Numbers To Feedburner
In the announcement Justin Premick mentioned
This is just one of a number of enhancements we'll be making to the Blog Broadcast tool. Stay tuned…
I probed a little deeper and we can expect
Supporting Your Most Valued Communities Without WIIFM
Awards such as the Open Web Awards are a great way for members of a community to show support for the free services they find valuable, and giving something back to the people who run them.
What's In It For Me?
Honestly… nothing directly, unless the community owner pays you to vote for them, either directly or with prizes. I must admit I am not a big supporter of offering prizes and gifts to encourage participation. As an example I can encourage you to join the Collective Thoughts Community on MyBlogLog, but I am not going to offer a specific incentive. I have
Social Power Linking Review
There is only one small detail that prevents me from immediately whipping out my credit card in the next 30 seconds and buying Social Power Linking, but for many people that small detail is actually the primary reason they would make a purchase.
Its Not The Quality Of The Product
I have experienced some of Jacks training in the past, and it is always phenomenal, he gives so much valuable information and presents it in a way that is easy for anyone to understand. I have absolutely no doubt that Social Power Linking will be no exception to the rule.
It Is Not
Bidvertiser Review
This is a paid review for Bidvertiser, which is something highly relevant to my blog and my audience. Bidvertiser have however asked to have any links to them with a nofollow, even though I would be quite happy to give them an editorial link. They are paying for my time, not the links. I actually respect them for requesting this, although it is a shame they felt the need with the current climate.
One Day Blog Silence In Honor Of The Victims Of Virginia Tech
Steli Efti is one of the most good natured souls I have met whilst blogging, and is truely an educator. As such, I feel it is fitting that he has started this initiative to hold a one day bloggers silence 30th April to honor the victims of the Virginia Tech tragedy.
Read more on One Day Blog Silence In Honor Of The Victims Of Virginia Tech…
Bloggers Choice Award – Want More Votes? (group project)
I have spent some time today scrolling through the hundreds, neigh thousands of blogs that have so far been nominated for the Bloggers Choice Awards.
It is damn hard finding you!
Read more on Bloggers Choice Award – Want More Votes? (group project)…
Standing on the Shoulders of Giants
I have been a little tied up this week to respond to a number of things and I have always tried to respond as quickly as possible. Please forgive me.
Thinking Blogger Award
Don’t Be An Idiot
I have been tempted to comment on the “Bloggers Code of Conduct” meme since it started. Lots has been said by hundreds of people, and most of what was said was actually just as long winded and inconsequential as the original bull’s manure. The follow up seems to be him treading in it.
Mike Sansone Cracks The Secret Code to Removing Nofollow From Typepad
For two years people have been struggling to remove Nofollow from Typepad so they can share the link love with their regular visitors who add great value to the conversation on the host blog.
Many blog owners are unaware that the links people leave on their blogs are shrouded with a “link condom” which tells the major search engines to ignore any links left that provide a benefit to the blog community.
Read more on Mike Sansone Cracks The Secret Code to Removing Nofollow From Typepad…
Bloggers Choice Awards – Blog Awards Go Social
What do you get when you combine some backend functionality similar to MyBlogLog and Blogcatalog with a Blogging Award?
The Bloggers Choice Awards
Here are some key points
- Accountability – you can see the unique votes and who voted – they do ask for some personal details from the voters which I think is a good thing for that accountability. If they ever release the demographics it will be interesting
Read more on Bloggers Choice Awards – Blog Awards Go Social…
MyBlogLog News (significant)
I guessed about a week ago that Robyn might be going to work for MyBlogLog as their community manager from reading Robyn on Twitter and matching that up with hints on the MyBlogLog blog. The dates gave it all away.
The Ultimate Wordpress Htaccess File?
Canonicalization is a serious problem for webmasters, just read this latest entry by Matt Cutts or this great post from John Andrews. However telling webmasters that they should fix these issues isn't enough, webmasters & bloggers need solutions.
In Search of the Ultimate Htaccess file
A couple of months ago Alister Cameron posted a simple solution to .htaccess such that you didn't need to use a plugin to convert URLs using www to URLs without.
At the time I suggested a couple of improvements, and also mentioned I would post about it here on my blog, hopefully to help
How To Be An A-List Blogger? – My Shortest Post Ever
Rob nails at least one aspect of it.
Performancing Metrics vs Clicky vs MyBlogLog
Having previously discussed Performancing Metrics as being a little bit of a “Wolf in Sheep’s Clothing”, I decided to sign up directly with Clicky. I also removed any Performancing affiliate links from the article.
Performancing Metrics Could Steal Your Undies
Performancing metrics has risen like a phoenix from the ashes, but is it a devil in disguise that it not just looking to steal the shirt off your back, but your undies as well?
Sponsored Reviews Pays Up
It is great theorising that you can monetize your blogging activities with various forms of advertising, and possibly some affiliate reviews, but blog visitors often don’t click contextual advertising, and affiliate marketing is most effective when you have a large amount of traffic to a small number of sites, or a small amount of traffic to a huge number of sites. Your relationship with your audience is also extremely important, as Scott Jangro was recently discussing in relation to Google’s new CPA offerings.
In Depth: Google BlogSearch | Ranking Blog Documents Patent

For a long time my blogs have performed amazingly well with Google Blog Search. I always appear in the relevant results quickly, and the results I obtain have some reasonable longevity, even when I am not the original source of a story.
Read more on In Depth: Google BlogSearch | Ranking Blog Documents Patent…
WOMMA Should Watch Who They Quote And Especially Who They Link To!
I came across an interesting piece on the WOMMA blog that unfortunately falls well short of what you would expect from such an organisation.
As always I am not a lawyer, and this is just for entertainment purposes. I am sure WOMMA have some lawyers though, so they really should take a lot more care with what they state and how they state it.
Read more on WOMMA Should Watch Who They Quote And Especially Who They Link To!…
Do People Use Feed Counters to Show Off? Top 10 Ways to A Massive Subscriber List
Feedburner for as long as I remember have provided a daily updated feed counter that you can display on your blog. The way the feed count is updated is actually fairly complex as they mentioned in an announcement yesterday that some publishers might notice an increase due to algorithm change.
Read more on Do People Use Feed Counters to Show Off? Top 10 Ways to A Massive Subscriber List…
Technorati Can’t Cope With Twitter, coComment, Blog Networks, and Blog Rolls

Technorati simply can’t cope with new forms of blogging and RSS feed generation. I am not talking about splogs, which seem to still be rampant, and reblogs, likewise, but totally legitimate alternative unique content sources that are effectively blogs.
Read more on Technorati Can’t Cope With Twitter, coComment, Blog Networks, and Blog Rolls…
AuctionAds Review – AuctionAds Partially Solves Two International Affiliate Problems

Shoemoney Media and Mediawhiz (The parent company of Text Link Ads and ReviewMe) have released an innovative new monetization model, based upon Ebay Auctions – AuctionAds.com
Mainstream media will no doubt not even think let alone write about the 2 core advantages of this system for a large segment of the affiliate marketplace.
Read more on AuctionAds Review – AuctionAds Partially Solves Two International Affiliate Problems…
The Tale of Little Linkalot and Some Blogging Thoughts

I just read a wonderful story over at SEO Scoop
In fact in many ways it shows the nature of the majority of SEOs far better than Danny Sullivan’s excellent counter-punch to Jason Calacanis.
Read more on The Tale of Little Linkalot and Some Blogging Thoughts…
Cocomments.com Technorati Claim – New Feature – Full Exclusive Story

A little over 2 months ago, I spent some time trying to claim my coComment RSS feed in Technorati.
I was able to enter the feed and have it listed in Technorati as unclaimed, but I couldn’t claim it.
Read more on Cocomments.com Technorati Claim – New Feature – Full Exclusive Story…
Best Of Blogs Awards – For those struggling to have their voice heard
The one thing that irritates me about all the “Best of” blogging awards is that they are always, without exception won by the blog that can encourage enough of their own readership to vote for them. Obviously they have the high readership because they write quality content, and have been established for a lot longer to build up their readership, but in some cases that means they win the prizes, year on year, almost by default.
Read more on Best Of Blogs Awards – For those struggling to have their voice heard…
V7N | Adsense – Ethics and Money

Lots of controversy over V7N and their new contextual links program.
- Darren questions the ethics
- Matt Cutts has “Laid into Them“
- Graywolf Delves in Deep (read my comments there btw and the ones by Jeremy Zawodny)
How to Make Corrections When Blogging
Sometimes you make a mistake when blogging and get the facts wrong. How do you follow up with a correction?
I don’t know the exact terminology that press guidelines or rules use, but generally it is something like
Linking Strategy – Link to Feeds
Mike Sansone in a recent comment over on his blog, after I gave a tagging example of [a href="http://www.converstations.com" rel="tag"]Blog Coach[/a] in his comments, replied
Can I start using “generous genius” when I point to your site?
Terapad Review | Overview and Bugs
A new blogging platform has recently launched called Terapad, so I thought I would take a look.
It is designed to be a complete all in one solution, with not only blogging but also more advanced features such as forums and Paypal support.
Wordpress 2.1 Launch date set
During an interview with Shoemoney(listen to it here), Matt Mullenweg mentioned that Wordpress 2.1 will be released on January 22nd.
It is available as a beta version, and a believe beta2 is due any day now. Lots of people in the Wordpress development community have been running Wordpress 2.1 beta on production blogs, and a lot of the code is shared with Wordpress.com.
Linking for Traffic?
Rand Fishkin has an interesting post on the benefits of linking to other people.
It is actually quite a sterile look on the practice, and doesn’t mention one important concept.
Community
MyBlogLog Traffic
Zenrob has been checking his MyBlogLog stats to see how much traffic MyBlogLog is actually bringing him. His conclusion is 6 percent of unique visitors.
Checking my own stats the results are actually very similar.
Wordpress 2.06 Security Update
The latest stable release of Wordpress, version 2.06 was released quietly yesterday.
Most of the changes are under the hood in the way of security fixes, plus there shouldn’t be a need with Mark Jaquith’s plugin for those that were having server 500 problems with Wordpress 2.05.
Usuggest – Limited Inventory
Mashable have just mentioned Usuggest as a possible revenue stream for bloggers. From what I can see they have a very limited inventory.
As an example I did a quick search for “Diabetes” – a massive marketplace and loads of products… or there should be.
Headline Formatting In Blogs
When most people write content, they think about how that content looks in their WYSIWYG editor, and probably in their preview of page contents.
I am sure after publishing, they take a look at their published version of the content.
Blog SEO | Evaluation | Taking action
One of the most rewarding things about blogging, at least for me, is when you see people taking action based on something you have suggested.
There are actually 2 distinct stages in taking action
CoComment added in under 5 minutes
Some things are very easy to install on a blog.
coComment is certainly one of them
They provide some javascript to add to your blog template, or there is a very easy to install coComment plugin for Wordpress.
International Blogging with Babelfish
Blogging is international.
What you write about today might very well appear on a blog that is written in another language, and you shouldn’t be afraid of joining in the conversation even on a blog written in a language you have no hope of understanding normally.
No NoFollow & No-Nofollow.com
The “nofollow” tag prevents (in theory) search engines attributing weight to links for Page Rank. It also in theory prevents them following the link and indexing the content.
Recent proof suggests that this is not necessarily true with Yahoo and as I showed in my original post regarding Google Reader and Splogs, Yahoo can be used to find links to Google Reader Linkblogs.
I was honestly wondering when someone would come up with a service like 
You Can’t Segment RSS… Sorry
- Doesn't support simple HTTP authentication so you can use RSS for private stuff
- Doesn't provide a mechanism so content producers can restrict sharing stuff
This is important... if you want to provide premium content from a membership site in a form that is most accessible for your subscribers. It is even important for anyone using stock photos with a contract/license limited to a certain number of views for which you are personally liable. If you allow people to share blog posts that contain stock photos, it is a significant financial risk... but I am not a lawyer. But segmentation? Not unless every subscriber had a unique feed... Feed Magic had it