Tag Archives: blogging

WordPress SEO – Deep Link Engine Spam

The Deep Link Engine WordPress plugin was released back in March as part of the launch for a product “Auto Content Cash” by Brian G Johnson, Jared Croslow and Alex Goad.

Read more on WordPress SEO – Deep Link Engine Spam…

Posted in blogging tips , Google , niche website , plugins , SEO Blog , wordpress | Also tagged , , , , | Comments closed

How a Blogroll Can Still Kill Your PageRank

Navigational elements on a blog or any website are an important feature, but you should be careful not to take things to extremes which can hurt the progress of your site, both from a SEO perspective and for website conversion.

Read more on How a Blogroll Can Still Kill Your PageRank…

Posted in blogging tips , SEO Blog | Also tagged , , , , , , , , , , , , , , , , , , , , , , , , | Comments closed

You Can’t Segment RSS… Sorry

Well actually you can as you could with the now defunct Feedmagic service that I evangelised 3 years ago as something that would be killed off by Google and the growing popularity of RSS sharing with Google Reader.

Google Reader still:-

  • Doesn’t support simple HTTP authentication so you can use RSS for private stuff
  • Doesn’t provide a mechanism so content producers can restrict sharing stuff

This is important… if you want to provide premium content from a membership site in a form that is most accessible for your subscribers.

It is even important for anyone using stock photos with a contract/license limited to a certain number of views for which you are personally liable. If you allow people to share blog posts that contain stock photos, it is a significant financial risk… but I am not a lawyer.

But segmentation? Not unless every subscriber had a unique feed… Feed Magic had it

Posted in marketing | Also tagged , , , , , , , | Comments closed

Paydirt: Blogcatalog Interviewed on Technorati Blog Advertising

Technorati Blog Advertising - Technorati AdsTechnorati have now officially announced their new blog advertising platform surprisingly called Technorati Media.

It is a significant step, though not as many seem to think unusual.

Afterall, Google started as a search engine, then monetized search, and finally introduced their own publisher program Adsense.

Lots of discussion related to the often reappearing Microsoft Yahoo deal mention that display advertising is highly lucrative, and Technorati are in a prime position to serve advertising to a very specific demographic of publishers – bloggers.

Technorati know exacty what bloggers are talking about on a day to day basis, so in aggregate they can offer publishers targeted display advertising, at least in theory.

Also it is important to understand that instead of selling the vast amount of data they have, they are using it to provide an added value service.

From the official announcement:-

Posted in blogging tips , web 2.0 | Also tagged , , , , , | Comments closed

Exclusive: Share A Post Beta – Blog Post Syndication

Share A Post - Content SyndicationI was honestly wondering when someone would come up with a service like Share-A-Post, because it is one of those “no brainer” ideas that I have thought of doing, but never got around to.

When to a huge amount of disbelief I blocked some of my high ranking paid reviews with robots.txt, and hinted that syndication would be a perfect loophole in Google’s penalties, no one fully understood what I meant – many SEO experts thought I was bonkers.

This is what I meant – widespread syndication with editorial control

Posted in blogging tips , Google , marketing , SEO Blog | Also tagged , , , | Comments closed

Blogging Response Rate (Part 2)

I mentioned I was testing on multiple posts, and that also included the recent Adwords video from Dan Thies of Stompernet.

Here are some important notes

  • The headline was chosen to be a little more appealing – it wouldn’t have affected people reading a full feed, or receiving my content by email (even though that was switched off), but it would affect links from social media and other blogs, and also platforms that only show headlines, such as Blogrush, Technorati Favorites, Alltop etc.
  • I was sneaky – I didn’t have a suitable graphic, and a syndicated copy of the video wasn’t possible so I grabbed a screenshot from the video, which I also included in my excerpt on the front page
  • I didn’t spend anywhere near as much time on the post as I did with the WordPress SEO software – there was nothing really to test – I watched the first 15 minutes of the video, knew it was a cracker, and started writing with the video playing at the same time. Sometimes it is important to get a post out fast.
  • The Stompernet guys used a reverse squeeze page
Posted in blogging tips , SEO Blog | Also tagged , , , , , | Comments closed

Ken Evoy Attacks Blogging & WordPress

I have learnt a huge amount from Ken Evoy over the years, he provides some of the best free ebooks to learn about affiliate marketing and pre-selling ever written.

His SiteBuildIt system has created many successful online businesses and was doing this long before WordPress became popular.

In his email to affiliates today he announced a new sales page attacking blogging head on.

Blogging has reached lemming status. Without even thinking,
many small businesses equate blogging with having a Web
site. This is obviously wrong for small businesses with
something to sell (ex., services, e-book sellers, etc.).

But it's also the wrong choice for

Posted in blogging tips , SEO Blog , web 2.0 , wordpress | Also tagged , , , , | Comments closed

Players With Money Review & Bonus

Gary Halbert has been an inspiration to online marketers

What I want to impress upon you is… if possible… you should endeavor to confine your selling efforts to…

Players With Money!

Why? First of all, it is easier to sell something to someone with money. It's an obvious fact that person has the money to buy what you're selling. If you've got a $500,000 house for sale, it doesn't matter how appealing the house is if the family you're pitching it to has a pitifully low total income.

But there's another fact you mustn't overlook

Posted in Uncategorized | Also tagged , , , , , , , , | Comments closed

Optimizing Post Titles After You Have Posted

Andy Beal today to kicked off his Blog Marketing Tips For Probloggers series with an interesting look at post titles.

What Andy suggests is that you write a title to captivate or grab your readers attention, and then using the SEO Title Tag plugin, (though All in One SEO Plugin or Headspace 2 would equally work) optimize the titles further for best SEO results.

Thus you would add additional keywords and possibly change the keyword order.

This is something I have done a few times, but is not a universal strategy.

Initial Scraping and Syndication

For at least a few days after you have

Posted in blogging tips , SEO Blog | Also tagged , , | Comments closed

Why Have Blogs At All? – The Race To Kill Blogging

How would a human differentiate between the original source for a piece of content on the web, and a syndicated or splogged copy?

One of the most important factors would almost certainly be the comments.

What is one of the primary reasons people click through from an RSS feed to actually visit a blog?

Almost certainly it is either to read comments others have made, or to make one of their own. It is not to view advertising… at least for most.

How would a machine, such as Google differentiate between original source and whether a piece of content is valuable to include in its search index?

Factors could include:-

  • The content within comments – keywords, language structure, length etc
  • The number of comments
  • Update frequency of the page (gaining additional comments over time)

Sure there are other factors, such as links

People link to comments on blogs, typically using a #fragment – the link is going to the blog permalink page

How many times have you found the answer to a question by reading a blog comment?

For me it is actually quite frequently – comments quite often provide alternatives to the original content that offer improvements.

A large part of blogging is engaging your audience in conversation

Business blogging is about engaging your customers

It hasn’t happened yet, but soon a blog might become no more than an RSS feed that is read on another domain, and discussed in small communities of friends, sometimes private, sometimes public, but still fragmented conversation.

Posted in blogging tips , web 2.0 | Also tagged , , , , , , , , , , , | Comments closed


  • uQast Charter Member Launch

    uqast
    Affordable Subscription available

    50% OFF Limited Time

    Contact me if you have any questions at all about uQast - I am the Product Manager and have been working on the platform for the last 15 months.