Reviewing other bloggers rather than products and services, without duplicating previous content, and still providing a useful service is actually quite a challenge. This is especially true when you are trying to maintain a claim that all links are editorial, and writing more than brief 100 word promos. I like to offer more than “buzz”.
Offline situations can have quite a devastating effect on your blogging, and whilst a lot of my niche sites run on autopilot, that is a lot more difficult for this site.
If I was going to be travelling for some time it would be possible to hand over the reigns to a possible guest author, or to publish some content with a forward timestamp, but because this blog is intended to be a community site, where I interact with my audience, if there is going to be a short delay in my publishing schedule, I tend to take the less complicated route… so be it.
This is a paid review for Bidvertiser, which is something highly relevant to my blog and my audience. Bidvertiser have however asked to have any links to them with a nofollow, even though I would be quite happy to give them an editorial link. They are paying for my time, not the links. I actually respect them for requesting this, although it is a shame they felt the need with the current climate.
For two years people have been struggling to remove Nofollow from Typepad so they can share the link love with their regular visitors who add great value to the conversation on the host blog.
Many blog owners are unaware that the links people leave on their blogs are shrouded with a “link condom” which tells the major search engines to ignore any links left that provide a benefit to the blog community.
As most of my readers are no doubt aware, I am a strong supporter of sharing the link love, but I always advocate sharing it in a focused manner, preferably from relevant content or from comments and trackbacks. If you trackback/pingback this blog you receive a reciprocal link between highly relevant content automatically, and not only Google and other major search engines count the links as relevant, but also blogging search engines such as Technorati, though with Technorati it is best to do it on a more recent post.
Icons Increase Clickthrough Rate
I use quite a lot of screenshots when blogging as I find the old saying “A picture is worth a thousand words” very appropriate.
Michel Fortin also pointed out in his top plugins and blogging tips article today how graphic icons with each post help with clickthrough. He has been using eye tracking software to prove it, and is a fanatical tester.
These are some highlights (in my opinion) of some of the content I have created over the last month. If I have missed anything out which you enjoyed or gained some value from, please let others know in the comments.
Rob nails at least one aspect of it.
Feedburner for as long as I remember have provided a daily updated feed counter that you can display on your blog. The way the feed count is updated is actually fairly complex as they mentioned in an announcement yesterday that some publishers might notice an increase due to algorithm change.