Lets preface this by I am not a lawyer, and I am aware that that is a very long headline and title.
Judith at SEO Chicks was looking at the new UK Unfair Trading Regulations
Here is a link to the official guidance (PDF).
What follows are my own notes whilst reading through the document, which I thought some readers might find useful, though you should read it in full if you trade from the UK (maybe 400+ subscribers)
6 BANNED PRACTICES (SCHEDULE 1)
(7) Falsely stating that a product will only be available for a very limited time, or that it will
UK Consumer Protection Conference