On my last post regarding the new Consumer Protection laws that came into force 26th May, I had to preface the post that I am not a lawyer, and effectively just speculate on how they might affect online marketing.
Fortunately Susan Singleton, one of the UK’s leading experts on online marketing law, dropped by and left a comment…
Lets preface this by I am not a lawyer, and I am aware that that is a very long headline and title.
Judith at SEO Chicks was looking at the new UK Unfair Trading Regulations
Here is a link to the official guidance (PDF).
What follows are my own notes whilst reading through the document, which I thought some readers might find useful, though you should read it in full if you trade from the UK (maybe 400+ subscribers)
(7) Falsely stating that a product will only be available for a very limited
time, or that it will
