Toolbar Pagerank | Ball Linking

Google have finally updated their toolbar pagerank for this site, not just on the front page, but also a lot of the deeper pages. Not all of them – some of those devoid of pagerank should probably have some, others probably shouldn’t especially moved content that hasn’t been given enough love.

Going Viral to Build Defensible Traffic

There is a really informative post on Wolf-Howl today on the results of viral marketing. More importantly, Michael discusses how to retain that traffic long-term.

I have noticed the effect of surges in RSS feed subscriptions in the past, followed by a slow decline in readership after a few days or weeks. Some readers stick around long-term thankfully. Brian at Copyblogger has also been talking about RSS.