IANAL so I am not going to offer anything material to any conversations about the new FTC guidance.
But this annoyed me yesterday
Clickbank has required for some time (at least 2 years) that affiliates comply with FTC recommendations for WOMM. That could just be looked at as a legal “out” but it is there in writing.
There is lots of noise (and some signal) over the last couple of days about the FTC, so affiliates are using it in headlines for email promotions. I opened one and the link was a Clickbank promotion, I opened a second, and it was to a genuine blog post.
Here is what the person promoting an affiliate product sent
If an affiliate created a blog and fed a datafeed to that blog, a large proportion of the blogosphere would regard that blog as a splog, especially if it was on blogspot.
