FTC Fake Bait & Disclosure

fake-trust-marks

IANAL so I am not going to offer anything material to any conversations about the new FTC guidance.

But this annoyed me yesterday

Clickbank has required for some time (at least 2 years) that affiliates comply with FTC recommendations for WOMM. That could just be looked at as a legal “out” but it is there in writing.

WOOT Creating Twitter Splogs

Twitter | Google Toolbar ButtonIf an affiliate created a blog and fed a datafeed to that blog, a large proportion of the blogosphere would regard that blog as a splog, especially if it was on blogspot.

Twitter Is Unethical For Business Use

How many people are using Twitter for more than saying what they just ate or where friends can meet them? Lots of people are certainly using Twitter to express their ideas, and often link to blog posts that are related to their business, or opinion.
Twitter is thus being used for WOMM (Word of Mouth Marketing), and should be subject to the same ethics rules and recommendations as blogging. (note: I am not a lawyer)

Paid Links | Hindsight gives perspective

Paid Links

It is five years, almost to the day that Yahoo started charging $299 per year for a listing in their directory as this article on Pandia clearly illustrates.

The main benefit of being in the Yahoo directory isn’t traffic, it is pagerank / trustrank. Who actually uses the Yahoo directory for anything other than listing their own sites?
It is many years since I went to Yahoo to lookup an entry for anything other than a competitor in a niche.