Navigational elements on a blog or any website are an important feature, but you should be careful not to take things to extremes which can hurt the progress of your site, both from a SEO perspective and for website conversion.
This is a continuation of my WordPress Search Engine Optimization Masterclass. It is really the one missing component, other than a complete theme with everything built in, to achieve the linking structures I described in my previous article.
Google have finally updated their toolbar pagerank for this site, not just on the front page, but also a lot of the deeper pages. Not all of them – some of those devoid of pagerank should probably have some, others probably shouldn’t especially moved content that hasn’t been given enough love.
It is five years, almost to the day that Yahoo started charging $299 per year for a listing in their directory as this article on Pandia clearly illustrates.
The main benefit of being in the Yahoo directory isn’t traffic, it is pagerank / trustrank. Who actually uses the Yahoo directory for anything other than listing their own sites?
It is many years since I went to Yahoo to lookup an entry for anything other than a competitor in a niche.
Here are some more links discussing the use of NoFollow for SEO purposes.
Seo Blog has a solid overview of how each search engine treats nofollow.
I am not sure the final conclusion regarding Yahoo and treating nofollow for ranking purposes is correct. I know many people who have done well with blog comments with Yahoo search, even on blogs using nofollow. I haven’t got any recent data.
On my blogs, I prefer not to use nofollow for comments and trackback.
It is my belief that if someone adds to the conversation on my blogs, the least I can do is offer them a backlink for their trouble.
I prefer people to write a post about me than to add me to their blogroll. I know a blogroll link theoretically gives me more Google Juice, but if they give 200 people a blogroll link, suddenly the value of that link from every page is greatly deminished.
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