Tag Archives: email marketing

Jeff over at Coding Horror has just been taking a small pop at Yelp for requiring email account access to find friends

Email is the de-facto master password for a huge swath of your online identity. Tread carefully: * As a software developer, you should never ask a user for their email credentials. It's unethical. It's irresponsible. It is wrong. If someone is asking you to code this, why? For what purpose? * As a user, you should never provide your email credentials to anyone except your email service. Sites that ask you for this information are to be regarded with extreme suspicion if not outright distrust.

This is the same terrible system used by many large social networks, and 2 scripts I recently strongly advised internet marketers not to use.

• Optin Accelerator - due to be relaunched soon
• Then there was Viral Optin Generator
• Coming soon is Viral Inviter which has some redeeming qualities, it works with old address books from Outlook etc, but it is still asking for highly personal passwords, and there are some other security faults.

Viral Inviter, with even heavier marketing and endorsements, will have a huge long-term negative effect on email marketing, with the rewards quickly being overtaken by a backlash of negative sentiment and poorer email delivery which will be universal. Plurk which has very recently become very popular also suffers from this evil invite and finding friends method, but at least has a redeeming feature.