Chris Anderson in his post today on Wired in the run up to his launch of "Free" and freeconomics provided a great discussion point because bloggers face a frequent dilemma.
Blogging Is Marketing Your Revenue Stream
That revenue stream in my opinion doesn't have to be current, though it is beneficial to at least have long-term plans for revenue.
To quote Fred Wilson:-
If you are building a media oriented business, particularly one that has low marginal costs, meaning you build it once and the cost to serve an additional customer is negligible, then you have the unique opportunity to focus first
