A Totally Legitimate Way To Pick and Choose Backlinks

I am actually not going to tell you much about this, other than it is totally legitimate and could act as a source of high quality links and trafffic… the type who not only might click through to read what you say, but also write about it.
It is slightly old school, but not talked about, in fact most people just talk about doing this in reverse, but both ways can be effective. Take a look at this PR Stunt.