Tag Archives: ftc

How To Get An Authority Link To Your Affiliate Review

Erik Ortega is going to get a link from me for TriFilliate PayDay as he left a comment with a link to his review.

The reasons why I am mentioning this?

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FTC Fake Bait & Disclosure

IANAL so I am not going to offer anything material to any conversations about the new FTC guidance. But this annoyed me yesterday Clickbank has required for some time (at least 2 years) that affiliates comply with FTC recommendations for WOMM. That could just be looked at as a legal "out" but it is there in writing. There is lots of noise (and some signal) over the last couple of days about the FTC, so affiliates are using it in headlines for email promotions. I opened one and the link was a Clickbank promotion, I opened a second, and it was to a genuine blog post. Here is what the person promoting an affiliate product sent
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Will The FTC Investigate Google & Matt Cutts For Paid Links? (updated)

I don't think so but…

  • Matt probably earns a salary from Google as head of webspam
  • Matt has been with Google since 2000, so probably has a few stock options
  • If Matt says something about a new Google service that encourages other bloggers to write about it as well, it probably has an effect on Google's share price, so there is a specific financial incentive.

We have seen how blog discussions can have both a massive positive and negative influence on large company share value, especially with Apple.

Full Disclosure From Google - No Way?

  • Matt doesn't have a comprehensive disclosure policy - he does have
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Clickbank Require Disclosure – A-List Bloggers Totally Missed the Point In December

Clickbank

I am not sure how long this has been in the rules at Clickbank, as Clickbank currently block archive.org – that being said I am sure it would have been brought up by someone during the last few months in discussions regarding various paid review services such as PayPerPost, ReviewMe and Sponsored Reviews.

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V7N | Adsense – Ethics and Money

V7N Logo

Lots of controversy over V7N and their new contextual links program.

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Google Requiring Affiliates Not to Declare? FTC | WOMMA

I watched this video last night… slept on it, and listened to it again today.

This video was originally posted on the Google Adsense blog, and the presenter is Laura from Adsense Support.

Now I should point out that Google have been very clear in their wording with all the recent correspondence relating to Adsense changes, which in some ways makes this even more extraordinary.

The interesting bit in regard to financial declarations starts 1min:30 from the start.

It should be noted that this wasn't recorded live, as you can see from the out-takes at the end, is in response to

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UK & Euro Laws Apply to US Businesses?

It is taken as fact that a UK online business has to comply with US FTC regulations if that UK company is doing business with the US.

Surely if you are a US company, doing business with the UK, you should have to comply with UK regulations.

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FTC | Word of Mouth and Affiliates

I was honestly so caught up in other things over the last 36 hours, I totally missed this and it is highly relevant to my Disclosure Policy Plugin.

I am not a lawyer, thus any interpretation of the situation I am going to leave in the hands of lawyers who I have a great deal of respect for, and who themselves are involved in the internet marketing field.

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