I have covered disclosure in blog posts extensively but fake testimonials just irks me.
Erik Ortega is going to get a link from me for TriFilliate PayDay as he left a comment with a link to his review.
The reasons why I am mentioning this?
IANAL so I am not going to offer anything material to any conversations about the new FTC guidance.
But this annoyed me yesterday
Clickbank has required for some time (at least 2 years) that affiliates comply with FTC recommendations for WOMM. That could just be looked at as a legal “out” but it is there in writing.
I don’t think so but…
- Matt probably earns a salary from Google as head of webspam
- Matt has been with Google since 2000, so probably has a few stock options
- If Matt says something about a new Google service that encourages other bloggers to write about it as well, it probably has an effect on Google’s share price, so there is a specific financial incentive.
I am not sure how long this has been in the rules at Clickbank, as Clickbank currently block archive.org – that being said I am sure it would have been brought up by someone during the last few months in discussions regarding various paid review services such as PayPerPost, ReviewMe and Sponsored Reviews.
I watched this video last night… slept on it, and listened to it again today.
This video was originally posted on the Google Adsense blog, and the presenter is Laura from Adsense Support.
It is taken as fact that a UK online business has to comply with US FTC regulations if that UK company is doing business with the US.
Surely if you are a US company, doing business with the UK, you should have to comply with UK regulations.
I was honestly so caught up in other things over the last 36 hours, I totally missed this and it is highly relevant to my Disclosure Policy Plugin.
I am not a lawyer, thus any interpretation of the situation I am going to leave in the hands of lawyers who I have a great deal of respect for, and who themselves are involved in the internet marketing field.