I have covered disclosure in blog posts extensively but fake testimonials just irks me.
Erik Ortega is going to get a link from me for TriFilliate PayDay as he left a comment with a link to his review.
The reasons why I am mentioning this?
IANAL so I am not going to offer anything material to any conversations about the new FTC guidance.
But this annoyed me yesterday
Clickbank has required for some time (at least 2 years) that affiliates comply with FTC recommendations for WOMM. That could just be looked at as a legal “out” but it is there in writing.
In October 2009 Matt finally added a disclosure policy to his blog and it is very comprehensive.
- He doesn’t nofollow links to the companies he invests in
- When he mentions Google products, he doesn’t nofollow the links, or generally have specific disclosure in posts
I am not sure how long this has been in the rules at Clickbank, as Clickbank currently block archive.org – that being said I am sure it would have been brought up by someone during the last few months in discussions regarding various paid review services such as PayPerPost, ReviewMe and Sponsored Reviews.
I watched this video last night… slept on it, and listened to it again today.
This video was originally posted on the Google Adsense blog, and the presenter is Laura from Adsense Support.
It is taken as fact that a UK online business has to comply with US FTC regulations if that UK company is doing business with the US.
Surely if you are a US company, doing business with the UK, you should have to comply with UK regulations.
I was honestly so caught up in other things over the last 36 hours, I totally missed this and it is highly relevant to my Disclosure Policy Plugin.
I am not a lawyer, thus any interpretation of the situation I am going to leave in the hands of lawyers who I have a great deal of respect for, and who themselves are involved in the internet marketing field.