I use Google for a lot of searching every day, I am sure more than 95% of casual users. I am not talking about checking ranking, as things like that can be automated with Google’s APis and various tools. When I need to find information, I use Google Search.
I have seen Google suggest other related terms to try such as this, which appears at the bottom of a page when I search for “insurance”.
The Google Related terms normally look something like this:-
But I have never seen this search result configuration before.
Maybe I have been searching with my eyes closed, or not keeping up with the news
It seems Google is taking the top results for the search term entered, and then using some kind of LSI or related term to provide alternative results.
Here is a longer view, showing the 3 + 3 + X layout
Better Search Results?
In this particular search, the related results were probably equal to the results for the specific term. I am sure this will help casual searchers a lot in finding things they need.
The Long Tail: Low Hanging Fruit
This could be a disaster for niche marketing targeting low hanging fruit and niche terms with low competition. If you are not in the top 3 results for the long-tail search term, you are relegated to 7th place or lower.
Adwords – Give Me More Money
On this particular search, I didn’t see any advertising, but then I am in Poland not the US, and there is so much information on terms like this there isn’t much money to be made selling things.
However, if Google are going to be showing SERPs for more popular LSI related terms, it seems only logical that they are going to also add the advertising inventory.
This might affect 2 things
- Prices on niche terms increasing
- A need to pay even more attention to negative terms in Adwords
Hmm is this exclusive content, or am I a year out of date and need to take my blinkers off?