Today I have been making some significant changes to my free IM Remarkable Offer that I thought would be worth discussing, though the reason I am making the changes is based upon limited data.
I am not a copywriter, or a graphic designer
IM Remarkable Offer Page “before”
I spent most of my time concentrating on the product – despite being just a free bonus for signing up to someone else’s promotion, I wanted it to have both value and longevity.
Whilst in the legal paperwork I placed emphasis on the “casual” nature of selection, I spent significant time on each niche rooting out great offers, uncovering a few pitfalls etc.
Even some of the Clickbank offers I highlighted had a gravity as low as “0″ nada, ziltch, but had great landing pages, credibility, sometimes even celebrity branding to help conversion rates.
IM Remarkable Offer Page “After”
The bonus offers system was experimental and early results suggested needed some tweaking
- More people signed up for Howie’s bonus than so far claimed mine (even though people already on Howie’s list who signed up through someone else any time in the past could get my bonus) – I expected some differences, but not to that extent.
- Some people filled out the form but didn’t provide enough of the email for the matching system – these I processed manually.
- Some people I could see on Howie’s affiliate back-end (downloading a CSV), signed up, but claimed the bonus without entering one of Howie’s emails – I deemed that enough justification to send them the download. The intent was there.
- A few people tried to spoof the bonus system – it isn’t infallible, but it isn’t stupid either.
Ultimately I decided I need to make things a little easier for those with honest intent, though it does provide a hint at what is happening, and removes part of the filtering.
Greater Emphasis On Value Proposition
Anyone who has been watching the free videos Stompernet have been publishing over the last week for their Formula 5 launch would know that if you invest more time in explaining the value and benefits of your offer to your prospects, you can charge more.
The same is true as an affiliate, though then it could be looked on as pre-selling
In a situation where you are offering a bonus as an affiliate, either for a sale, or just for a lead as in this case, you need to explain the value and benefits of both the target offer, and your additional bonus or bribe.
There is a “latent” JV opportunity here, but until the landing page can be shown to boost opt-in rate compared to direct traffic, any JV would be a fool to send me traffic, even with the rebranding.
The traffic that is worth sending would be people who through segmentation are known to have opened an email, clicked through to Howie’s offer, and not converted into a lead.
I doubt there are many people segmenting their list to that extent.
I doubt I will achieve enough critical mass for any hope of viral momentum, unless I “stack the cool” a little more on my free offer… yes affiliates can do that too.