I just received quite a shocking email that Stompernet have added Infusionsoft as the 11th tool to their arsenal of internet marketing tools.
For me it is a bit of a dilemma, as I have quite a love <> hate opinion about Infusionsoft
On the plus side
I love marketing tools that help magnify your ability to make money from existing leads and Infusionsoft is one of the best tools for tracking and segmenting email marketing campaigns (within affordable limits for most online marketers)
On the negative
- The affiliate module sucks, although a lot of the blame can be squarely placed on custom integrations that break the affiliate tracking. One of these days I will write a much more detailed post.
- The people who provide the custom integrations you often seen used by big marketers for one-click upsells etc charge a fortune
- $2 to send each 1000 emails over your limit
- Infusionsoft have had tons of my feedback for over 6 months, and I can’t see any evidence of it being implemented
So lets look at what you are likely to receive in this special Stompernet module valued at $49/month
What Is In The Stompernet Infusionsoft Special Edition?
The following is speculation, as I don’t know all the details
Here is what the basic Infusionsoft plan currently looks like, which costs $199/month
Lets divide those numbers by 5
2 Users 1 user
10,000 Contacts /5 = 2000 contacts
25,000 Emails/month /5 = 5000 emails
I think divided by 5 is a safe bet, but they could be more generous.
Lets look at other features
Here is the full feature list (click to view)
I doubt you will get any of the shopping cart and affiliate modules, it will just be basic features.
With a bit of luck they will leave the API in
Many internet marketers are going to be turning their noses up at this, after all they would want all the bells & whistles, and will likely experience a heart attack when someone wants to bill them $15K-$20K to do what the gurus do, and then it doesn’t work. They will also be pummelling their lists every few days, maybe multiple times per day – those $2 per 1000 emails add up when only 10-15% open your email, even less click through.
But what about ecommerce?
- Most people starting out with an ecommerce store or doing consulting would be over the moon to get 2000 people on their mailing list, especially if they are all customers.
- You might well be processing credit cards in a different way, or using your existing shopping cart, or even looking to replace your existing shopping cart with Stomper Commerce.
- If the API is in, all kinds of integration is possible, provided it is achieved at a low enough cost – who knows maybe Stomper Commerce can add it as standard.
For anyone who has considered looking at Infusionsoft as an alternative, one of the major problems is their very short trial period (though I have heard their partners can get it extended a little), plus to be honest I bet a large chunk of Infusionsfot customers don’t need more than 1/5 of the capacity anyway.
It makes a lot more sense for someone interested in Infusionsoft who isn’t interested in their shopping cart and broken affiliate module to consider the route now open for them via Stompernet as part of their deal for just under $200/month – you get lots more training and useful tools.
I am offering a bonus for those who purchase through my affiliate link (don’t forget to clear cookies) and forwarding the receipt.
Many might mistakenly look at pure $$$ values offered as affiliate bonuses which is easy to magnify with digital products which you will never have time to use, especially in the run up to Christmas. All I can say is good luck to you.
At the same time I am quietly confident that I have already managed to help one article directory owner save Christmas.
If you don’t have immediate problems, there is value in insurance.
p.s. for those who have been wondering why they haven’t seen me inside Stompernet yet, active on the forum, blame Stompernet – some of the admin around this launch is leaving a lot to be desired, but I am sure things will settle down eventually.
Update From Infusionsoft
We now have 2 comments from trusted sources at Infusionsoft with details of the package on offer.
Tyler Garns (October 6, 2009 at 4:07 pm)
Andy and readers,
The edition of Infusionsoft being offered through Stompernet is not available on our website. We’ve actually created a specific “Infusionsoft Stomper Edition”. This edition is similar in functionality to our “Basic Edition” but, since its free, the limits are smaller. It has full CRM functionality, email marketing, autoresponder, follow-up sequences, direct mail, fax, & voice broadcast integration, web forms, automatic actions on web forms and email links, world-class list segmentation and targeted marketing. You can compare the editions here. The only difference between the Basic edition and the Stomper edition is that the Stomper edition is limited to 750 emails/month and 5,000 contacts. Any edition can be upgraded at any time. There are no long-term contracts required, but we do offer a 12 month “Double Your Sales Guarantee”. For more details, tune into the Stompernet webinar happening today. I’ll be on there to show Infusionsoft and possibly answer some questions.
Obviously you will need to purchase email credits, but at $2/1000 it works out very reasonable compared to many competitors pricing for “pay as you go” credits, for instance Mailchimp the cheapest you can pay for credits is $5/1000
Email costs for high volume low margin email marketers might be a little painful, but they tend to use brute force/mass bombardment anyway.
Damn, I have seen the sales page twice… you don’t need to mail the same email 5 more times, from 2 different autoresponders.
I think Stompernet with Infusionsoft is a truely complementary offer.
The Stompernet Infusionsoft offer has a hard limit of 750 emails per month, and whilst I have discussed the possibility of added email packages extensively with Infusionsoft, I haven’t had any form of indication that these have been made available.
The offer has value as an extended trial period for complex setups, and possibly for consultants with very few clients.
There is also the possibility that you could use the email features of another service such as Getresponse along side Infusionsoft, but use Infusionsoft for tagging – that would however limit your ability to email a specific segment of prospects based upon tagging.