Lets face it, bloggers love stats and rankings, even if they are based upon meaningless data. For some it is an ego thing, or just a measure of their own worth or progress to achieve whatever goals they have set for themselves, and for others it is monetary. If you want to sell advertising on your blog other than PPC or CPM based, you need to have some kind of carrot to wave at advertisers to encourage them to part with their advertising dollars.
Adage Power 150
Over the last few days for instance I noticed that Advertising Age have rejigged their
