Some time ago I tested the Pay Per Post “Review My Post” links with marginal success.
The success rate was marginal because although lots of people clicked on the links in a fairly short period of time, I had a very poor conversion rate.
The biggest failing was that all they presented to a user after they clicked through was a subscription box, effectively the same as if you clicked “signup” on the PayPerPost site.
Here is what the old landing page looked like:-
Improved Landing Pages For PayPerPost RMP Units
Today, as Vlad mentioned his poor success rate with the RMP units, I took another look to see if there has been any changes made with the latest big PayPerPost update, which also introduced PayPerPost Direct.
I was greeted by this
I think that is a big difference don’t you?
- Bullet Points – they detail the step-by-step process on how it works, and what you have to do to get paid. This was a very confusing process before as Vlad pointed out, and of the 3 people I know who signed up for me in the past, he was the only one who actually completed the process. During Vlads signup I remember exchanging 4 or 5 emails, and Vlad is an experienced affiliate used to signing up with lots of sites and navigating his way around.
- Improved Form – It is similar to the one I have on my sidebar on the front page, though it looks much better here than it does on my site (I need a narrower version)
- Benefits – showing benefits is a great way to increase conversions. They are much better than a feature list
- Trust – those trust marks might seem insignificant, but I have seen multiple studies which prove that they can increase conversion by a large factor, and in eye tracking tests it is proven that people actually look for such logos before taking action.
Room for improvement? Always…
- Earnings Disclaimer – this might not be legally required, because they are not selling anything, but it would be a nice thing to have, and it would be possible to include instructions again for how RMP works
- Qualification – in the past, it was possible for people to sign up, only to not qualify because their blog wasn’t old enough, didn’t have date archives etc. – I think that needs to be made clear with a very clear bullet pointed popup which has a link through to the full terms
- PayPerPost Direct – so someone signs up with RMP, and then doesn’t qualify, but goes on to use the PayPerPost Direct Service – will that ever qualify as an affiliate conversion?
- Conversion Tracking – I would like to be able to track specific sources of traffic and handle any masking myself – provide me with a raw link onto which I can add my own parameters, and for those to appear in the PPP console. In fact the same is true for the normal affiliate program as well
- Proactive followup – I know Vlad went through a lot of teething problems, it would be great if there was a proactive followup of a signup with an nice email series – maybe it is there, but it is hard for me to test without creating a fake account.
I really hope they will be doing some split testing as well
Benefits For Including “Review My Post
- Links – You Get Links From Related Content – they are real links generally from blogs who have readers, and because they are reviewing your post it has to be related, even if they disagree with you (which is great as well) – it is a deep link to your content because it has to be a review of your post.
- Money For The Reviewer – $7.50 – yes it is incentive based linking, but that is something for which PayPerPost foot the bill as they get a new blogger who might take other opportunities
- Money for Yourself – $7.50 – The money the reviewer is gaining is actually half of what you would receive with a normal affiliate conversion ($15), but you are gaining a link and valuable feedback at the same time
On the negative side, Matt Cutts would say that this is polluting the internet, and that $7.50 fee for someone taking the time to write about you is the deadliest of Google Sins.
In fact he wouldn’t say it, because it is very hard to pin Matt down for specific examples of paid links, as I have tried to do in the past with no response from anyone at Google.