Tag Archives: landing pages

Real WordPress PPC Landing Pages

By Andy Beard | Published: December 8, 2009

I am still working on some stuff with dynamic tracking links, but if you are using WordPress for PPC you might also need to think about dynamic content.

I know there are a number of WordPress Themes and plugins that claim they are intended for use with PPC, but they are not going to solve dynamic keyword insertion, and that could have a massive effect on conversion rates & quality score.

Read more on Real WordPress PPC Landing Pages…

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Conversion Rate Optimization For Freebies

By Andy Beard | Published: July 11, 2009
Today I have been making some significant changes to my free IM Remarkable Offer that I thought would be worth discussing, though the reason I am making the changes is based upon limited data. I am not a copywriter, or a graphic designer

IM Remarkable Free Bonus No Purchase Required <<< Click Here >>>

IM Remarkable Offer Page "before"

I spent most of my time concentrating on the product - despite being just a free bonus for signing up to someone else's promotion, I wanted it to have both value and longevity. Whilst in the legal paperwork I placed emphasis on the "casual" nature of selection, I spent significant time on each niche rooting out great offers, uncovering a few pitfalls etc. Even some of the Clickbank offers I highlighted had a gravity as low as "0" nada, ziltch, but had great landing pages, credibility, sometimes even celebrity branding to help conversion rates.
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HowTo: WordPress Multivariate Split-testing With Google Website Optimizer

By Andy Beard | Published: April 17, 2009

WordPress Sales & Affiliate Themes

I spent the better part of a week and a few hundred dollars ($300-$400) on various WordPress sales letter and affiliate themes - I came to the conclusion that they weren't something I would use.
  • Some I would class as pretty but lacking substance (polite version of crap)
  • Every single theme was designed around the concept that you run a single theme on your blog at a time
  • They all suffered from what I regard as a horrible plague - theme option pages - if you need to set up lots of options after you have uploaded a theme, you have lost a sale, unless I can also import and export settings.
  • The worst aspect of theme options pages is using them for the content that might appear on a page, because it is a nightmare to set up split testing, and when editing, you really want all the words on the page in front of you.
So I set about creating a solution for myself...
Posted in blog monetization, stats | Also tagged , , , , , , , , | Comments closed

  • RAP Bank

    I have just signed up for RAP Bank myself - call this a mini-review.
    It seems to be one of the smartest ideas for a long time as a great way to consolidate 100s of affiliate programs under a single entity for promotion.

    It is also one of the best implementations of WordPress I have ever seen.
    It is not without its bugs, as this is effectively pre-launch. For example I just found a bug in the keyword based search RSS feeds (yes RSS feeds for any term will be hot), but it looks like they might be onto a winner.
    Check it out - signup for the basic service is free.

    >Affiliate Program

    P.S. It is not immediately obvious who is running the site, but looking at my Paypal receipt (yes I signed up for Vendor Plus) I believe the site is run by Bill Ortell From Rap-Extras.com who is RAP certified and does the membership add-on that is highly popular.