No One Reads Your Terms of Service

Unless you stick terms of service directly in front of people, and make important points extremely bold, people are not going to read them.

This was the whole point of a little experiment I helped Paul with over the last week, and the results are extremely conclusive. It is partially to do with the Krak.dk story I have written about in the past, but I think the results also paint a much broader picture.

UK Internet Marketing Castrated | SI (3429 of 2006)

I regret to inform you that this is serious news, and if you run your business from the UK, and have a website, this probably affects you.

It affects you even more, and places you at a serious competitive disadvantage, if you are involved with Niche or Internet Marketing, in topics you don’t want your competitors knowing about, especially if click-fraud attacks are a danger.