Unless you stick terms of service directly in front of people, and make important points extremely bold, people are not going to read them.
This was the whole point of a little experiment I helped Paul with over the last week, and the results are extremely conclusive. It is partially to do with the Krak.dk story I have written about in the past, but I think the results also paint a much broader picture.

ePerks & iHype – Legal Kneejerk – Sues Blogger
ePerks Are Suing Vlad
I found out on Saturday from Vlad that he is being sued by ePerks. My previous post on ePerks and iHype was just the tip of the iceburg of the information that is being collected, both prior to the legal action, and plans for the future. Here are the documents served on Vlad.