The quality of comments on a blog totally depend on the blog itself, the type of content you write, and the tools and method you decide to moderate content.
On Shoemoney, Pam takes a pop at the Ifollow Movement, the lists of links to dofollow blogs that traversed the Blogosphere 6 months ago.
Whilst I was included on some of those lists, I didn’t take an active roll, as the lists really didn’t present any value to me.
I suppose Akismet is great if you don’t care about the comments on your blog, or whether the good ones appear.
Comment moderation with Spam Karma can take time if you get a lot of comments but not much more than the time it takes to read them, and if you are using subscribe to comments, you are much less likely to be hit with a CAN SPAM complaint – I see some fairly nasty comment spam come through to my mailbox all the time from Akismet protected blogs.
I applaud Greg Boser’s efforts to create a hand picked selection of Dofollow blogs around a specific niche, though he will find many of the blogs in the Dofollow community on Bumpzee are high quality, but not all to do with online marketing (thank goodness)
There will be an OPML file available for the community very soon, I just need some time to do some testing and to give Scott some feedback.
Dofollow & Community Go Hand In Hand
If you want to be a successful blogger like Liz, note we are not talking about a successful affiliate who just happens to have a large fan base, but only earns 3% of income from blogging such as Shoemoney, then the comments you receive on your blog are as much, or even more important than the original article.
Lots depends on your business model as to whether creating a professional, positive business culture in your comment area is important to you.
As Kirk points out with some amazing comment stats Liz has been very successful in building up a community over 2 years. 50,000 real comments.
In a year I have only had just over 5000 comments, and many remark that I get a lot of comments.
Part of it Kirk attributes to subscribe to comments, it is important – I remarked a while ago to Darren at Problogger that one change he could make to his blog was to reintroduce subscribe to comments, as I would certainly participate more.
By doing so, I feel more a part of his community, I comment more frequently because I can follow the conversation that take place afterwards in response, and also link to Darren more.
It would be interesting to see if he can attribute an increase in return visitors due to subscribe to comments. Maybe there is a way with some hacking to measure that.
I would estimate that less than 2% of the comments I receive on a daily basis are people commenting purely for a search engine boost, and whilst I am a human so I can make a mistake, I would estimate that 90% of those comments don’t appear on the blog even if they sound vaguely on topic. Of the ones that do get on the blog, most have the link removed.
The same is true of deliberately self promotional comments of little value.
The best way to tell my readers you wrote about a subject, is to link to me with a trackback – I have seen up to 50 people leaving my site in the past following an early trackback with a good headline
I don’t mind good quality timely link drops. As an example Court mentioned the “real” PageRank update to me in a comment with a link to his post.
PageRank & Real Attribution
For me, attribution isn’t an after thought of a careless thanks or token gesture, I always try to give people links that will send as much traffic as possible, or be of most value to them (useful keywords).
I suppose you could look on it as the whitehat way of “selling links”
As an example, here is the link I thanked Courtney with:-
When people base their article around information obtained by others, the least they can do is try to send some traffic to the other party, otherwise the link isn’t much better than a paid link.
Sure it might fulfil legal obligations, and possibly let the search engines know the source of the content, but is that really sufficient?