If you don’t know what you are doing with nofollow, noindex and robots.txt you can royally mess* things up (face to face I would use a stronger term). Even if you do know what you are doing, you can still mess things up.
I don’t think so but…
- Matt probably earns a salary from Google as head of webspam
- Matt has been with Google since 2000, so probably has a few stock options
- If Matt says something about a new Google service that encourages other bloggers to write about it as well, it probably has an effect on Google’s share price, so there is a specific financial incentive.
Download squad often has some high quality articles, but sometimes I wonder whether the writers really understand what they are writing about, or are compiling their content whilst referring to multiple sources.
If you happen to click through to my site from your feedreader (I know it is a huge sacrifice) then you will see I have a new pet in my sidebar.
He is actually quite a smart little guy, because unlike you, he knows which posts on my blog you might have missed over the last 3 months, based on the number of comments that were posted, or in this case, lack of comments.
As most of my readers are no doubt aware, I am a strong supporter of sharing the link love, but I always advocate sharing it in a focused manner, preferably from relevant content or from comments and trackbacks. If you trackback/pingback this blog you receive a reciprocal link between highly relevant content automatically, and not only Google and other major search engines count the links as relevant, but also blogging search engines such as Technorati, though with Technorati it is best to do it on a more recent post.