How many SEO blogs actually write original content?
I am not talking about original words, but original ideas which can be based either on experience from experimentation or what I would describe as reasoned theory?
Experience based on following conventional wisdom just doesn't count – you only need to read one SEO blog for accepted best practice, it doesn't really matter which one of the mainstream SEO blogs you choose. You might choose a few more for industry news with differing opinion.
The kind of blogs I love to read are those with substance, even if I can't fully understand all of them