Tag Archives: marketing

What Kind Of Soap Gets Your Hands Clean?

Organic or a bunch of chemical?

Lye soap or made from potassium hydroxide, sodium hydroxide etc?

Vegetable oil or animal fat?

Hot or cold process?

Mixed with titanium, nickel, aluminium or silver?

Read more on What Kind Of Soap Gets Your Hands Clean?…

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Affiliate Evolution With Ustream

A number of internet marketers are now using Ustream extensively for training.

  • Ed Dale with the 30 Day Challenge
  • Sherman Hu with his WordPress Huddles
  • Michael Cheney frequently holds free training sessions combined with special offers (I sat through 2 hours of one the other night)
  • I know that crazy guy Jason Moffat is now into Ustream big-time

Another guy who has always been extremely forward thinking with video for affiliate marketing is Russell Brunson. He must have spent a fortune creating his “Zoobie” internet marketing videos. I am not sure whether it was a big success, but I am sure he learned a lot from the experience.

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How To Get Noticed?

ImpactKen McArthur has pulled out all the stops for the launch of his new book now selling on Barnes & Noble. That isn’t an affiliate link, I am not a B&N affiliate so I just pulled that link from Ken’s blog (one of many).

What I can refer you to is the free stuff, a ton of great audio recordings

There are 2 featured recordings available as you log into the main site

Interview with Matt MullenwegMatt Mullenweg, the WordPress founder needs little introduction
Playtime: 22:54 mins

  • Initial growth
  • Influx of mindshare for WordPress
  • Exploring the Tipping Point and how it relates to WordPress
  • The Open Source Model
  • How growth affected infrastructure and internal systems
  • The move from Cnet to establishing Automattic
  • How would he start a new project now, looking back in hindsight?
  • They don’t do any active marketing (PR etc)
  • How to make an impact on people’s lives? – start small – it just happens along the way, one day at a time
  • Make a difference to one person
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Moving The Free Line But You Want Jam On It Too?

Chris Anderson in his post today on Wired in the run up to his launch of "Free" and freeconomics provided a great discussion point because bloggers face a frequent dilemma.

Blogging Is Marketing Your Revenue Stream

That revenue stream in my opinion doesn't have to be current, though it is beneficial to at least have long-term plans for revenue.

To quote Fred Wilson:-

If you are building a media oriented business, particularly one that has low marginal costs, meaning you build it once and the cost to serve an additional customer is negligible, then you have the unique opportunity to focus first

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Advertising Firesale (experimentation)

Firesales are a form of marketing that Mike Filsaime is probably best noted for, where you make an offer so compelling, it is pretty hard to refuse.

Normally it is also very important to add something special to the sales message, a compelling reason why you are offering a special offer on the products. There are all kinds of psychological why you would do this, which I am not going to delve into, but if you Google for Mike's free guide "FireSale Secrets" you will pick up some good tips.

Meet Timothy

For the last couple of weeks I have been visiting him

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Exclusive Content For Membership Sites and Agencies

At the end of last year Donna wrote "Some Days I Wish This Blog Were Private So I Could Share More" giving some vague but interesting hints as to how certain links can give a site a boost, and how the benefit of those links decreases if they are removed at a later date.

This was especially significant for me at the time, because I was struggling with a problem which I couldn't solve.

A few days later 5ubliminal posted, "If I Told You… I'd Have To Kill You" – a simlar idea, again specific to SEO techniques but with

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The Pied Piper Of PayPerPost?

Pied Piper of PayPerPostOver the last year I have given a fair amount of coverage to PayPerPost, who now house the service along with other endeavours under the name Izea.

There are multiple reasons why I have supported PayPerPost and similar programs so strongly, and yet at the same time have never reviewed a link buying / selling service.

I have mentioned link buying and selling in passing, and also a couple of Wordpress plugins, but those plugins generally allow you to sell links which have a nofollow.

My emphasis both in editorial about services and in the few reviews I have myself written is to encourage the writing of quality content with editorial links. Compensation in whatever form should be based upon the time involved, expertise, and possibly the size and influence of the audience, and not based upon any SEO benefit to a site or service being reviewed.

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Controversial Izea While I Slept

IzeaSometimes I really hate timezones, especially when a company I closely follow (and even take a couple of punches for) makes an announcement.

PayPerPost and now Izea

Fittingly I think Colleen should have the first link, she has been a postie for a long time, is a top earner, and has been taking an equal amount of punches being on the firing line.
Colleen highlights the fact that PayPerPost have been planning to have a new domain for their Argus platform for some time, and it is only logical that Argus is not housed under the PayPerPost moniker, because PayPerPost will only be one of many services provided.

People who actually monitor the PayPerPost blog of course knew this was coming a month ago.

Dan, and investor in PayPerPost… well now the parent company Izea, seems happy about how money is being spent.
That is important, I am sure the Izea.com domain name cost a lot more than $9 from GoDaddy.

Here is a link to the official Izea Press release on the new corporate entity.

Mixed Reactions To Izea & PayPerPost

As always with anything related to PayPerPost, there is a lot of controversy, and mixed reaction. I have covered the more positive stuff so far, so what follows is the more neutral or negative opinion.

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RSSBrief – PayPerPost To Directly Compete With Feedburner and Google Reader?

The guys from PayPerPost might cause a lot of controversy, but there is one thing that I doubt anyone could deny, even their most harsh critics… they are smart.

They bring out interesting, useful, sometimes controversial or disruptive products, but they are certainly market leaders not the following pack.

In the case of RSSBrief, they are taking on an existing market, RSS Readers, and in many ways it seems they might also step into reputation management and RSS Search.

I have a feeling even Jason Calacanis is going to like RSSBrief because it will help him with reputation management for Mahalo… but

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Iphone – Lost $200? Learn from Steve Jobs and Mike Filsaime

How can you profit from spending $200 more for your Iphone than the new retail price and at the same time learn a valuable marketing lesson?

Thousands of people were willing to pay $600 to own a fancy new gadget

  • Many wrote about it on their blogs (for traffic or enhanced credibility)
  • Thousands were the envy of their friends (did you really keep it hidden?)
  • Lots no doubt benefited from some level of enhanced productivity or connectivity

You Have Now Been Scammed Out Of $200?

Lots of people are coming down very hard on Apple, posting about how you might be able to get a rebate

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