• Get one page indexed and ranking
• Write a second post linking to the first (which will also then trackback to the second page)
• Use the same primary keyword in both posts

The second method I use, for topics that get frequent mentions, are tags.

• My post with the highest number of links on a topic will most likely rank well
• My tag page which leads to further posts on the topic will form the secondary listing

Examples Of Title Based Google Indented Listing

I have at least partially recovered my search ranking since yesterday for Players With Money, and achieved a double listing, though how effective depends on which data center you look at, and geographic location.
Players With Money is being promoted to a number of very large email lists currently, and this is bringing me search traffic – as I wrote yesterday, it is a great service, and worth checking out.

I also have a double indented listing for Stompernet Site Seer – but I am not ranking anywhere near as well for Stomper Site Seer – I have tweaked the page, and also added a tag page for that specific search term.

A search just on Site Seer does however bring the results I hoped for.

Another money terms I rank comfortably for is Social Power Linking – this new link will probably help the page which mentions the new price rank in the top spot and add a little more longevity. Jack has to settle for 3rd and 4th place for his own product, but I am sure he doesn’t mind.

Example Of Tag Based Indented Listings

I don’t want to get too graphic heavy on this page, so I will just make a quick list of a few examples

• Blogcatalog
• Dofollow
• SocialSpark

I really should get one for Blogrush and knock Tamar down a couple of spots. Since I wrote about the free traffic from Blogrush that Alex received, I have actually had one day when Blogrush combined with Traffic Jam was my highest referrer.
It is not server breaking traffic, but it is targeted, and 100+ targeted visitors is not to be sneezed at.

You would think I would actually have one for PayPerPost by now – I do have a first page ranking with a tag page, but my most linked to post used “Pay Per Post” in both the headline and title tag – that was easily fixed, and with the additional link I will probably give that post a boost up the SERPs to go knocking on the door of both Wikipedia and Techcrunch.

Techcrunch with their “Crunchbase” in many ways kill their search engine traffic, especially with the way they frequently don’t interlink between posts with keywords. Linking to yourself with keywords is just as important as to other people.
You would think that with all the times they have written about PayPerPost they would have a double listing… they don’t.

Crunchbase is slowly rising up the SERPs but are 2 listings on different domains really a good alternative to a double listing?

Old… Old… Stompernet Video

Ok, so it is not that old, it is from the launch of Stompernet Smarts

Who do you think ranks first for Stompernet Smarts? I do

This video is just 22 minutes, and Andy Jenkins shows you how to get indented listings the scientific way.

Now if Michael Arrington was a member of Stompernet, he or his web developers would know how to get double listings at the top of the search engines.
Currently his team have managed to get a single listing for Facebook… with Crunchbase… just below a 2 year old post from Mashable.

A similar query for Myspace, and both are out of the top30

Lets be a little more topical, the current Microsoft Yahoo deal – all they would probably have to do to have a double listing for a search term like “Microsoft Yahoo”, without quotes would be to do a little interlinking between these 2 posts

http://www.techcrunch.com/2008/02/01/wow-microsoft-offers-446-billion-to-acquire-yahoo/

http://www.techcrunch.com/2007/05/04/microsoft-pursues-yahoo-takeover/

Though they should also be getting these newer posts linked in

http://www.techcrunch.com/2008/05/03/breaking-microsoft-walks/

http://www.techcrunch.com/2008/05/18/yahoo-microsoft-back-at-the-table/

http://www.techcrunch.com/2008/05/19/microsoft-v-yahoo-this-isnt-even-funny-any-more/

Fresh search engine results isn’t just a job for Google to handle, site owners who know what they are doing can heavily influence them too.

There are plugins which can probably do enough interlinking to make a difference, and keep the search listings current, and help these top blogs remain looking fresh in the SERPs, or it can be done manually.
Linking purely off-site to Crunchbase, and then back to newer posts isn’t going to achieve double listings.

Now Techcrunch is doing very well for itself, at the start of the year they were hovering around 600,000 subscribers, and now they are 940k+ – I am sure a huge amount of that is related to the Microsoft / Yahoo deal, and possibly Facebook.

Could they be over 1,000,000 if they had their search results current?

If you look at Google trends data, the number of people searching for “microsoft yahoo” without quotes over the last few months has been very similar, and in some cases more than the people searching for stock quotes with MSFT or YHOO in Google.

For a blog looking to sell advertising, that is an awful lot of potential subscribers left on the table, probably reading their Microsoft Yahoo news… somewhere else.

This is the kind of stuff the guys at Stompernet teach for free, you should see some case studies.

Stompernet will be reopening their doors tomorrow, and it is unlikely I will be mentioning them again. They provide great material for free, but ultimately often it seems like I am beating a dead horse.
I certainly didn’t come close to winning that MacBook Air at the weekend, though I expected as much… in fact over the course of this week I haven’t managed to encourage enough people to sign up for the various locked FREE resources to win… even a digital picture frame

What ultimately is the value of building an authority blog, and dominating search results, if you don’t at the same time leverage your traffic into a responsive email list?

Update

Yesterday Andy Jenkins released a sneak peak inside Stompernet

Now if you haven’t already, make sure you have downloaded all the free videos to your Hard Drive – they are available for download in the right hand navigation.

You never know when you might want to refer to them again – I have lots of Stomper videos recorded on DVD as well.

Also make sure you have signed up for the 100% Free Stomper Site Seer – I know for many the first version might seem a bit basic, but the guys working on it really know their stuff, and I expect it to be immense value in the future.

Due to my moving and connectivity problems I wasn’t able to promote the voting phases but I did vote on the judges choice awards – it is interesting how voting differed between the two.

In some of the more competitive categories such as Widgets and Niche Social Networks, for both the short list of entries into the voting phase, and the final voting, community support was a vital factor, along with the services taking an active role in promoting their nomination.

The final award ceremony will take place at the Open Web Awards live event on January 10th at the Palace Hotel in San Francisco.

Congratulations to all the winners

The current 28 blogging partners (increasing daily) have been provided with a list of categories to accept nominations for, and it is down to each blog to decide how to proceed with collecting nominations, whether to make individual posts for each category, or to handle things from a single post.

Voting will take place in a much more refined manner.

1. Mainstream and Large Scale Networks
2. Applications and Widgets
3. Social News and Social Bookmarking
4. Social Search
5. Sports and Fitness
6. Photo Sharing
7. Video Sharing
8. Start Pages
9. Places and Events
10. Music
11. Social Shopping
12. Mobile
13. Niche and Miscellaneous Social Networks

As I loosely focus on niche marketing, with an emphasis on WordPress, Blogging and SEO I am hoping that we can get some nominations for some of the more niche players.

Blog widgets for instance unfortunately haven’t got their own category, and the same is true of more niche services for blogging such as for comment presentation and monitoring.

It has been suggested to me that those services will most likely fit under widgets or the niche services.
Widgets is likely to be dominated by Facebook applications from many of the mainstream blogs, so this is really your chance to help some of more blogging related widgets gain some exposure.

I am not sure where monetization widgets fit in, probably in the same categories, even though some social shopping widgets allow you to add an Amazon or Commisson Junction ID.

How To Nominate

We are going to make this easy to avoid multiple comments

I am going to allow up to 3 nominations for each category, just add an additional line with a nomination if you want to nominate say more that one widget or niche social network.

Just because someone else has already nominated a site doesn’t mean you shouldn’t also nominate it. If they end up with nominations for 100s of different widgets, I am sure there will have to be some filtering, so your additional votes will be important.

<b>My Nominations</b>
Name of Service - URL - (Applications and Widgets)
Name of Service - URL - (Applications and Widgets)
Name of Service - URL - (Social News and Social Bookmarking)
Name of Service - URL - (Social Search)
Name of Service - URL - (Sports and Fitness)
Name of Service - URL - (Photo Sharing)
Name of Service - URL - (Video Sharing)
Name of Service - URL - (Start Pages)
Name of Service - URL - (Places and Events)
Name of Service - URL - (Music)
Name of Service - URL - (Social Shopping)
Name of Service - URL - (Mobile)
Name of Service - URL - (Niche and Miscellaneous Social Networks)
Name of Service - URL - (Niche and Miscellaneous Social Networks)

I have made it easy to copy and paste the code, and even included an extra line for both widgets and the niche social networks.

If you don’t want to nominate a service for a particular category, then just delete the line.

We will also be looking for nominations over on Collective Thoughts soon, and I expect my colleagues will say a few words to slant voting in different directions.

Update 5th December

Comments Are Now Closed so I can send nominations through to the guys at Mashable

That is why I was pleased to accept playing a role in both promoting and judging their Open Web Awards, though full details are not yet available of exactly what that will entail.

Selected Partners

Techdirt
/Message
Blognation
Andy Beard
Collective Thoughts
Gadgetell
Watch Mojo
How to Split an Atom

Luca Filigheddu.com
Marketing Pilgrim
Pulse 2.0

Sponsor or Join In

Mashable are looking for sponsors and more blog partners

The Open Web Awards will be a co-production between Mashable and Cohn & Wolfe

Yesterday it was announced that Google have managed to untangle their various crawlers and can now report feed usage stats to services like Feedburner. Further coverage on Techcrunch, Mashable, SearchEngineLand and Techmeme.

FeedBurner Readership Prior to Inclusion of Google Reader Stats

It is unfortunate that I don’t have screen captures of all of the following, although I am sure the specific sites I mention will be reporting their own data shortly.

Techcrunch – from memory had between 150k and 170k subscribers being reported
Mashable – from memory had approximately 51k subscribers

For my own stats it is much easier because I have a FeedBurner Pro account

“Reach” currently seems to correspond with how many clicks you have on the site, and not how many unique readers or how many page views on the site.

Here are my MyBlogLog stats from the same day:-

FeedBurner Readership After Inclusion of Google Reader Stats

Techcrunch

Whilst my estimate of previous reported subscribers might be out by 10K, overnight Techcrunch have gained approximately 100K subscribers. This is close to a 60% gain

Mashable

Mashable seem to have gained around 10K subscribers, or approximately a 20% gain

Andy Beard

In this case I have more detailed information

The addition of Google Reader Stats represents a 32% gain

Conclusions

There seems to be a huge variation in the demographics for each site which is actually very refreshing. Techcrunch obviously have a very high population of Google Reader subscribers, and they have given Google Reader significant coverage. Mashable have also given Google Reader significant coverage, but their readership is potentially different, with more emphasis on social networks, and potentially a younger audience.

My own site is relatively new, and also caters for a different demographic audience, of people relatively new to blogging, and also a lot of people who are less familiar with reading RSS feeds.

Whilst the information I have isn’t conclusive, and such figures might only be forthcoming if Feedburner aggregate their statistics and make them public, it seems to me that Google Reader may well have the largest user base in the Feed Reader market, less than 6 months after they updated their user interface.
Google Reader certainly seems very popular among new adopters, and that is actually the largest potential market.

I am not alone in drawing these conclusions, as it seems Steve Boyd and Jeremy Wright (B5 Media) have reported similar gains.

With B5 media it will be interesting which properties gained the most overnight. I have a similar but slightly different demographic to Problogger.net.
Darrens subscribers seem to have shot up by more than the average for B5 Media – Before the Google Reader statistics were introduced, Darren had quite significant gains in readership, and was approaching close to 12K readers.

He is now approaching 19K subscribers:-

This is close to a 60% gain overnight

Jeremy also gave a very interesting breakdown of the top subscription method by each demographic audience:-

One of the great things, though, is that we can actually break these numbers down by some vertical-specific info. I won’t do this for all our channels, but to give a brief view into some different demo/psycho-graphics, here are 3 of our largest channels with their top 3 feed readers:

Business: Google Feedfetcher, Bloglines, Firefox Live Bookmarks
Technology: Google Feedfetcher, Bloglines, Firefox Live Bookmarks
Entertainment: Firefox Live Bookmarks, Google Desktop, Google Feedfetcher

And a few of our smaller channels, with diverse interests?

Arts & Crafts: Google Feedfetcher, Bloglines, My Yahoo
Personal Development: Google Feedfethcer, Bloglines, Firefox Live Bookmarks
Travel & Culture: Bloglines, Google Feedfetcher, unidentified (followed by Firefox Live Bookmarks)

I wonder if other blog networks will be so open with their information, as I find this fascinating, especially the lack of IE7 users in Jeremy’s stats, despite its supposed lead over Firefox.

I should also link over to the Feedburner blog, because they explain how their statistics work.

Update 06/25/2007

Duncan Riley just linked through to this post in an article on Techcrunch, so I thought it would be appropriate to make a small update.

The initial stats listed above are from 4 months ago, lets see how things have changed.

The obvious thing looking at the follow statistics is that my subscriber base has more than doubled, in fact I could claim my number of subscribers is growing faster than Techcrunch!

The fact that Techcrunch gain more subscribers per day than I have in total is just a minor issue of very little importance.

Among my own readership, Google Reader’s market share has actually increased to 38%, and because my subscriber base has increased, those numbers are now from a bigger market sample, though admittedly still a very heavy technology focus.

I should also note that those numbers are not influenced at all by default subscription packages from many feed readers, which can have a dramatic effect on subscriber number balance and the total number of active subscribers that are reported.

First of all Techmeme gets it partially right, that one of the original sources for the sale was Forbes.

If you expand all the related coverage, it is a shame the announcement on the MyBlogLog Blog doesn’t seem to have been cited anywhere near as many times.

As far as I am concerned that, and the announcement on Yahoo Yodel are the original sources, although it seems the first site they talked to was Forbes.

How about Digg?

I have mentioned in comments in various places that to be dugg and reach the front page, you have to have lots of readers who use Digg and preferably well trained to Digg your content.

Mashable’s story on MyBlogLog was the one promoted very rapidly. It is a good report, but it was not the original source, and that was obvious as it linked through to the Forbes piece on MyBlogLog. That first commentary has so far gained only 8 Diggs.

Note: this is no disrespect to Pete, I love reading his blog

The original announcement on the MyBlogLog blog should have been the one that received the limelight if the Digg rules are true. (Disclosure: it is the one I submitted, which is why I am monitoring this). Currently at 11 Diggs

I mentioned that the MyBlogLog Blog was the original source in the Mashable Digg comments, and after a while, my comment was burried.

It is a shame that many of the reports I read on prominent blogs didn’t even link through to the MyBlogLog blog for a direct perspective.

In my opinion the best commentary, with the whole truth was on Om Malik’s GigaOm

Oh, and I am going to be one of the only people to link through to Scott Rafer’s blog

What is also important is that Jeremy Zawodny will be working with them, so you can expect great things. Hmm, note in that post he links to a Google Search of Fred Wilson’s blog.

I am glad that at least one of the MyBlogLog Acquisition reports was promoted on Digg, as it will be good to help grow the community.