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	<title>Internet Business &#38; Marketing Strategy - Andy Beard &#187; Mike Filsaime</title>
	<atom:link href="http://andybeard.eu/tag/mike-filsaime/feed" rel="self" type="application/rss+xml" />
	<link>http://andybeard.eu</link>
	<description>Internet Marketing, Lead Acquisition, Online Business Strategy and Social Media with Original Opinion and Loads of Attitude</description>
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		<item>
		<title>Has Mike Filsaime Flipped His Lid? (&amp; how I screwed up)</title>
		<link>http://andybeard.eu/2545/7-figure-code-2.html</link>
		<comments>http://andybeard.eu/2545/7-figure-code-2.html#comments</comments>
		<pubDate>Wed, 09 Dec 2009 18:01:16 +0000</pubDate>
		<dc:creator>Andy Beard</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[7 Figure Code]]></category>
		<category><![CDATA[CPA]]></category>
		<category><![CDATA[CPA Network]]></category>
		<category><![CDATA[Mike Filsaime]]></category>

		<guid isPermaLink="false">http://andybeard.eu/?p=2545</guid>
		<description><![CDATA[
<p>Yesterday I spent a little time trying to explain to a relative layman the difference between Affiliate Marketing and CPA.</p>
<p>Both are performance marketing, the people sending the traffic get paid if someone takes a specific action.</p>
<p><a href="http://andybeard.eu/2545/7-figure-code-2.html" class="more-link">Read more on Has Mike Filsaime Flipped His Lid? (&#038; how I screwed up)&#8230;</a></p>
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	Tags: <a href="http://andybeard.eu/tag/7-figure-code" title="7 Figure Code" rel="tag">7 Figure Code</a>, <a href="http://andybeard.eu/tag/cpa" title="CPA" rel="tag">CPA</a>, <a href="http://andybeard.eu/tag/cpa-network" title="CPA Network" rel="tag">CPA Network</a>, <a href="http://andybeard.eu/tag/mike-filsaime" title="Mike Filsaime" rel="tag">Mike Filsaime</a><br />
]]></description>
			<content:encoded><![CDATA[
<p>Yesterday I spent a little time trying to explain to a relative layman the difference between Affiliate Marketing and CPA.</p>
<p>Both are performance marketing, the people sending the traffic get paid if someone takes a specific action.</p>
<p>Affiliate networks often carry offers which are effectively the same as CPA &#8211; email submits, trial offers etc.</p>
<p>I highlighted that you can buy Acai Berry products on Amazon, and then compared it to a few more aggressive landing pages currently advertising on Google using review offers etc.</p>
<h2>Mike Filsaime &#8211; 7 Figure Code</h2>
<p><a href="http://andybeard.eu/Recommends/7Figures.html"><img src="http://cdn5.andybeard.name/wp-content/uploads/7figurecode-product-300x167.png" alt="7figurecode-product" title="7figurecode-product" width="300" height="167" class="alignright size-medium wp-image-2565" /></a><br />
Mike Filsaime is relaunching his 7 Figure Code promotion and this time around he is doing it &#8220;CPA Style&#8221; &#8211; I think it would be wrong to delve into all the financial details and a little complex but for anyone promoting it is a very generous offer, especially for smaller affiliates.</p>
<h2>Flipped His Lid?</h2>
<p>CPA has risk, because quite often you are making a payout to an affiliate before potential refund requests and problems with credit cards &#8211; there is often a higher level of fraud when processing.<br />
Mike will certainly have done his homework and he knows his previous conversion rates on both the front end and back end offers. So he is taking a calculated risk.</p>
<p>Another risk he is taking is declaring a break from information marketing &#8211; software in many ways has much more associated risk, especially within the Web 2.0 space such as he is attempting with Tweetglide. That being said he has some really solid services like PayDotCom that need his attention.</p>
<p>Here is that link again for <a href="http://andybeard.eu/Recommends/7Figures.html">7 Figure Code</a> &#8211; I think bloggers especially will learn a lot about sales process and it would be a great resource for startups who haven&#8217;t worked out how to monetize their websites and membership lists.</p>
<p>From an affiliate point of view, I really wish this promotion had a tracking system suitable for CPA offers with some way to get live sales reporting at a keyword level.</p>
<h2>Update</h2>
<p>Have you ever just totally screwed up an affiliate promotion?<br />
Yesterday I posted the wrong links with the wrong screenshots and sent people to the wrong landing page.</p>
<p>It is my fault that I dropped the ball, but I am trying to think of ways to prevent this happening on my own promotions. Affiliate backends which contain multiple products mistakes can happen.</p>
<p>One thing I have noticed, if affiliate launch instructions are mainly in video form, I haven&#8217;t always got time to watch them, and most often I will just skip the promotion totally.<br />
I also don&#8217;t necessarily like PDFs as browsing them inline often does nasty things to browsers, and something downloaded is going to be cast aside for later reading&#8230; and later never happens.</p>
<p>Some suggestions</p>
<p>1. Screenshots &#038; words in a blog format of every stage<br />
2. if it is PDF, use a flash based PDF viewer inline<br />
3. If it is a powerpoint, again use a flash based powerpoint viewer</p>
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	Tags: <a href="http://andybeard.eu/tag/7-figure-code" title="7 Figure Code" rel="tag">7 Figure Code</a>, <a href="http://andybeard.eu/tag/cpa" title="CPA" rel="tag">CPA</a>, <a href="http://andybeard.eu/tag/cpa-network" title="CPA Network" rel="tag">CPA Network</a>, <a href="http://andybeard.eu/tag/mike-filsaime" title="Mike Filsaime" rel="tag">Mike Filsaime</a><br />
]]></content:encoded>
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		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Twitter Viral Hell With Launch Tree</title>
		<link>http://andybeard.eu/1556/twitter-viral-hell-with-launch-tree.html</link>
		<comments>http://andybeard.eu/1556/twitter-viral-hell-with-launch-tree.html#comments</comments>
		<pubDate>Thu, 07 May 2009 19:15:06 +0000</pubDate>
		<dc:creator>Andy Beard</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[Andy Jenkins]]></category>
		<category><![CDATA[anik singal]]></category>
		<category><![CDATA[launch tree]]></category>
		<category><![CDATA[launchtree]]></category>
		<category><![CDATA[Mike Filsaime]]></category>
		<category><![CDATA[product launch]]></category>
		<category><![CDATA[tell-a-friend]]></category>
		<category><![CDATA[tellafriend]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[viral inviter]]></category>
		<category><![CDATA[viral marketing]]></category>
		<category><![CDATA[viral optin generator]]></category>

		<guid isPermaLink="false">http://andybeard.eu/?p=1556</guid>
		<description><![CDATA[<strong>The security risks for your customers running viral tell-a-friend scripts and widgets.</strong>

This post is a year overdue - I have held back the material and refrained from pointing the finger for that period of time, but there is something I have noticed:-

<strong>If you don't kick up a big stink, possibly including names, any advice just gets swept under the carpet.</strong>]]></description>
			<content:encoded><![CDATA[
<p><strong>The security risks for your customers running viral tell-a-friend scripts and widgets.</strong></p>
<p>This post is a year overdue &#8211; I have held back the material and refrained from pointing the finger for that period of time, but there is something I have noticed:-</p>
<p><strong>If you don&#8217;t kick up a big stink, possibly including names, any advice just gets swept under the carpet.</strong></p>
<p>I was on a very good webinar last night &#8211; Mike Filsaime and Anik Singal were highlighting all the mistakes that have been made with various &#8220;free offer&#8221; or &#8220;just pay shipping&#8221; offers.<br />
This didn&#8217;t just cover mistakes that might have led to a poorer conversion, but also what has become known as <a href="http://www.marketersboard.com/fry-customers-tactic/">upsell hell</a>.</p>
<p><a href="http://andybeard.eu/2008/06/how-to-screw-up-your-internet-business.html">11 months ago</a> after a number of prior warning posts I made the following statement.</p>
<blockquote><p>Over the last few months I have already taken the decision not to promote a number of sites and services launched by Internet Marketers using these dangerous scripts.</p>
<p>I have proven I can rank highly in the SERPs for any product. It is going to help conversions when on the first page of the SERPs for your product name potential customers find…</p>
<p>Product Name &#8211; WARNING: SECURITY RISK &#8211; Read This First!<br />
or<br />
Product Name by Marketer Name &#8211; Warning: Security Risk</p>
<p>The only problem is, this won&#8217;t be a typical fake affiliate promotion, but a real warning</p></blockquote>
<p>Note: I also provided a number of solutions within that post that don&#8217;t require a viral tell-a-friend to ask for a username &amp; password.</p>
<h2>Viral Hell &#8211; Prosecution Exhibit 1</h2>
<p>Probably the most prominent viral tell-a-friend script is Viral Inviter, beta tested by Mike Filsaime for the launch of his Butterfly Reports site, and that site was used as &#8220;proof&#8221; of the effectiveness of the script within the launch of Viral Inviter, and on the sales page.</p>
<p>Here is what it looks like embedded inside Butterfly Reports (screenshot taken just a few hours ago)</p>
<p><img class="aligncenter size-full wp-image-1559" title="Viral Tell-A-Friend Inside Butterfly Reports" src="http://cdn5.andybeard.name/wp-content/uploads/butterflyreports.png" alt="Viral Tell-A-Friend Inside Butterfly Reports" width="499" height="235" /></p>
<p>How bad or insecure is it?</p>
<p>Here is a direct link to the <a href="http://www.butterflyreports.com/friends/importer.php">framed form</a> on the ButterflyReports.com site.</p>
<p>What could be tied to my Gmail account?</p>
<p>That is the key to unlocking:-</p>
<ul>
<li>Multiple Email Accounts</li>
<li>Your Google Adsense Account</li>
<li>Your Google Adwords Account</li>
<li>Google Analytics</li>
<li>Google Website Optimizer</li>
<li>Your PayPal Account</li>
<li>Affiliate program passwords</li>
<li>Access Your Blogger account</li>
<li>Access any scripts that allow you to resend or reset passwords</li>
<li>Open any social media profile that used that email address</li>
<li>Did you use that address for domain records? Wave goodbye to your domains</li>
</ul>
<p>This isn&#8217;t a case of whether the script itself is secure, but the server</p>
<p>There is probably no such thing as an open-source content management or blog software project that hasn&#8217;t had at least one security vulnerability discovered within the last year.</p>
<p>It only takes WordPress or another popular script to be hacked, and rather than injecting a few links, any script, including a viral tell-a-friend could be modified to do something unintended.</p>
<p>This sin&#8217;t even about that specific script running on Mike&#8217;s server, but all the 100s or even 1000s of customers of Viral Inviter who might not have a team of programmers and security geeks working for them.</p>
<p>Also Butterfly Marketing has been customized to work with Viral Inviter out of the box.</p>
<p>Butterfly Marketing may or may not be as secure as WordPress, but just like with blog software, that doesn&#8217;t matter if you are not storing or asking people to input into forms highly sensitive data.</p>
<p>If a script/site gets hacked, you hopefully have at a minimum daily backups, and all that might be accessed are a few email addresses plus your content &#8211; annoying for customers but ultimately not a business liability for anyone.</p>
<p>If you run Viral Inviter with Butterfly Marketing, and something gets hacked, the most profitable exploit of your high traffic site is to grab Gmail username &amp; passwords, especially if your site is targetted to novice online marketers.</p>
<h2>Viral Hell &#8211; Prosecution Exhibit 2 &#8211; Twitter Scripts</h2>
<p>As Twitter has become all the rage among marketers, especially how to create a viral &#8220;buzz&#8221; effect on product launches, or use it to build up a massive number of followers, marketers have looked for ways to encourage people to tweet about them.</p>
<p>The innocent methods are things like the retweet buttons you will see on my blog, or encoded retweet links.</p>
<blockquote><p>Aside &#8211; have you noticed on recent product launches that the retweet links haven&#8217;t included affiliate links, thus are effectively &#8220;leaks&#8221; in a landing page for which an affiliate gains no benefit, unless they are offering huge bonuses to benefit from the buzz?</p></blockquote>
<p>The more nefarious solutions are the &#8220;free&#8221; scripts that you can receive just by tweeting about them, install on your server, and then use to offer small incentives to tweet about your upcoming product launch.</p>
<p>The most popular early solution was <strong>Viral Tweets</strong> and I have seen tons of otherwise very respectable marketers use this script or a variation of it as an incentive to gain viral exposure.</p>
<p><img class="aligncenter size-full wp-image-1560" title="Viral Tweets Tell A Friend" src="http://cdn5.andybeard.name/wp-content/uploads/viraltweets.jpg" alt="Viral Tweets Tell A Friend" width="446" height="685" /></p>
<p>Just like with Tell-A-Friend scripts that ask for your gmail account, the danger isn&#8217;t necessarily with the Tell-A-Friend script, but hosting it on a server which might be insecure in other ways.</p>
<p>A twitter account isn&#8217;t anywhere near as valuable as a primary email address with password, and accounts taken over can possibly be recovered with the help of the Twitter engineers and support.</p>
<p>But&#8230;</p>
<ul>
<li>Why subject potential customers to something that might be a security hazzard?</li>
<li>If you are a respected marketing guru, isn&#8217;t it your responsibility to promote best practice, especially as whatever tactics you do use in your campaigns will be mimiced by others, often with less precautions such as server security and audits.</li>
<li>Some implementations might be scraping off the cream that your afiliates have earned.</li>
</ul>
<h2>Viral Hell &#8211; Prosecution Exhibit 3 &#8211; Twitter Pyramid Scripts</h2>
<p>If you missed being exposed to TweeterGetter on Twitter you were among the lucky ones.</p>
<p>The true &#8220;viral&#8221; effect lasted less than a weekend, and from then on, the viral exponent (a term I learned from Mike Filsaime&#8217;s Butterfly Report) was less than 1.00.</p>
<p>The headline claim was for users to achieve &#8220;19,530 followers&#8221;, a target only just achieved by the site creator within the 30 days &#8211; from memory he reached that number after 27 days.</p>
<p> </p>
<p><img class="aligncenter size-full wp-image-1562" title="Tweeter Getter Viral Hell" src="http://cdn5.andybeard.name/wp-content/uploads/tweetergetter.jpg" alt="Tweeter Getter Viral Hell" width="518" height="362" /></p>
<p>Now in this case the &#8220;viral hell&#8221; isn&#8217;t for the users of the site, though there have been a number of individual Twitter applications where it was suggested the account details were being abused. As far as I am aware the script isn&#8217;t being sold (though it might be a backend offer), thus there is only one potential vulnerability.</p>
<p>The &#8220;viral hell&#8221; is for the readers. After the first week the only people tweeting links were:-</p>
<ul>
<li>Spam accounts</li>
<li>Desperate newbies</li>
<li>Otherwise automated accounts</li>
</ul>
<p>I am sure some people still abuse their email lists in this way, but it certainly isn&#8217;t the pinnacle of marketing excellence.</p>
<h2>Viral Hell &#8211; Prosecution Exhibit 4 &#8211; Twiveaway</h2>
<p>About a month ago Brad Callen, a marketer I generally respect and whose products I have purchased (e.g. SEO Elite many moons ago) released a new script/service for Twitter giveaways.<br />
I contacted him directly, and suggested ways to improve it, and that requiring passwords was not only a security vulnerability, but for giveaways it isn&#8217;t actually something that is needed.</p>
<blockquote><p><strong>Requiring a password for a 3rd party service is FRICTION &#8211; much more than an email address</strong></p></blockquote>
<p>It looks like a month later, the scripts out in the wild, such as used by Launch Tree, still require passwords.<br />
It is highly possible that Anik actually has a beta version of the script, and that Brad is generally only providing this as &#8220;software as a service&#8221; to most users.</p>
<p><strong>I expected much better</strong></p>
<p>Danny Sullivan I think coined the phrase &#8220;craphat SEO&#8221; for the SEO tactics that exploit vulnerabilities such as link injection in blogs.</p>
<p>Jeff at Coding Horror described <a href="http://www.codinghorror.com/blog/archives/001128.html">this kind of programming as</a>:-</p>
<blockquote><p>Email is the de-facto master password for a huge swath of your online identity. Tread carefully:</p>
<p>* As a software developer, you should never ask a user for their email credentials. It&#8217;s unethical. It&#8217;s irresponsible. It is wrong. If someone is asking you to code this, why? For what purpose?<br />
* As a user, you should never provide your email credentials to anyone except your email service. Sites that ask you for this information are to be regarded with extreme suspicion if not outright distrust.</p></blockquote>
<p>But it in many ways is worse, because this script from Brad doesn&#8217;t even provide any real protection, or that is the case from examples I have seen.</p>
<p>e.g. You can get a Twiveaway account <a href="http://twiveaway.com/register.php">here</a> without using their forced retweet form, and I accessed that just looking at the form source code.</p>
<h2>Viral Hell &#8211; Prosecution Exhibit 5 &#8211; Launch Tree</h2>
<p>Launch Tree already have retweet links in various places, including on the main landing page. In theory, the majority of traffic to the site is landing there, and giving an email address to get access to free content.</p>
<p>Now as an additional barrier, for what might be one of the hottest videos with Andy Jenkins, they also require you to tweet about it.</p>
<p><a rel="attachment wp-att-1567" href="http://andybeard.eu/2009/05/twitter-viral-hell-with-launch-tree.html/launchtree-twitter"><img class="aligncenter size-full wp-image-1567" title="launchtree-twitter" src="http://cdn5.andybeard.name/wp-content/uploads/launchtree-twitter.jpg" alt="launchtree-twitter" width="499" height="229" /></a></p>
<p>These guys run companies making $10M+ a year, yet they are using Brad&#8217;s craphat software, and asking people for passwords to their Twitter accounts.</p>
<p>I am not worried about them collecting passwords, not even a huge amount with server security (well at least I hope they have that buttoned down).</p>
<p><strong>The biggest problem is their position in the industry and endorsing this method as acceptable.</strong></p>
<p>There is a reason on the TV they use a phrase</p>
<p>&#8220;Don&#8217;t try this at home kids&#8221;</p>
<p>I don&#8217;t endorse Google, Linkedin, Facebook et al scraping email accounts for viral marketing, but lets face it, they can do a better job with server security than the average internet marketer, and even then it is only one security vector being attacked.</p>
<p>A good implementation &#8211; maybe take a look at the way Dopplr uses APIs &#8211; just a small startup with a little funding, much less than the income from one major product launch.</p>
<h1>Launch Tree</h1>
<p>I still think Launch Tree is a highly valuable product for any marketer looking to promote a product and optimize their conversions and ultimate launch profitability.</p>
<p>Maybe even more so because of these issues raised, because it provides a central knowledgebse of what works, and what is acceptable. Such as one of Mike&#8217;s launches mentioned last might where even if someone only wanted the initial offer, and none of the upsells/downsells, it would take them 37 minutes to actually finish their order&#8230; real upsell hell that Mike learned from.</p>
<p>How good is the free material being provided during the Launch Tree launch?</p>
<p><strong>Exceptional</strong></p>
<p>As an example after the Brian Johnson interview (where they only revealed part of the launch details) I decided that I needed some notes, both to aid my long-term learning by writing things down in some way, and as an aid to actually understand what was being said.</p>
<p>So I put together a detailed process map, with all the numbers, and I was going to use it as some kind of squeeze page or purchase incentive.</p>
<p>I have decided to release this right here, for free, with no obligation for anything.</p>
<p><a rel="attachment wp-att-1564" href="http://andybeard.eu/2009/05/twitter-viral-hell-with-launch-tree.html/internet-business-strategy-brian-johnson-strategic-profits-interviewed-by-mike-filsaime"><img class="aligncenter size-large wp-image-1564" title="Internet Business Strategy Brian Johnson Strategic Profits Interviewed-by-mike-filsaime" src="http://cdn5.andybeard.name/wp-content/uploads/internet-business-strategy-brian-johnson-strategic-profits-interviewed-by-mike-filsaime-512x1023.png" alt="Internet Business Strategy Brian Johnson Strategic Profits Interviewed-by-mike-filsaime" width="512" height="1023" /></a><br />
I have linked this one image as an attachment, so click the image, or <a href="http://andybeard.eu/?attachment_id=1564">here to get a full size version</a>.</p>
<p>I created that using Xmind, and if this post reaches 100 retweets I will release the source file so you can edit it for your own personal use.</p>
<p>That is another important factor &#8211; I am sick of products that include mindmaps and process maps that don&#8217;t include files that can be edited. Procedures change, or get customized. A file that can be edited is worth 5x more, even if just for personal use.</p>
<h2>No Passwords Link</h2>
<p>So the newest video is Andy Jenkins being interviewed about their Stomping The Search Engines 2 launch, which made millions by giving away a high ticket SEO training course, just for the cost of shipping.</p>
<p>It is a very good course, and has just been rereleased, <a title="Stomping The Search Engines 2 for $1" href="http://andybeard.eu/Recommends/STSE2.html" target="_blank">you can get it for $1, immediate online access</a>. (but be quick, I don&#8217;t expect the offer to remain open forever)</p>
<p>STSE2 with this offer is probably the best value SEO training from an authority source currently online, though be warned, there is an attached continuity to the offer &#8211; the very upfront &#8220;ethical bribe&#8221; to try out their &#8220;Net Effect&#8221;</p>
<p>With Launch Tree, I honestly don&#8217;t feel comfortable sending you to a site which is asking you for Twitter passwords &#8211; it is that &#8220;ethical streak&#8221; in me, part genetic, part top grammar school education.</p>
<p>Fortunately as I have mentioned Brad&#8217;s script is easy to bypass.</p>
<p><a href="http://andybeard.eu/Recommends/Andy-Jenkins-Video.html"><img class="aligncenter size-full wp-image-1568" title="Andy Jenkins Launch Tree Interview Direct Link" src="http://cdn5.andybeard.name/wp-content/uploads/andyjenkins.jpg" alt="Andy Jenkins Launch Tree Interview Direct Link" width="500" height="322" /></a></p>
<p style="text-align: center;"><a href="http://andybeard.eu/Recommends/Andy-Jenkins-Video.html" target="_blank">Click Here For Andy Jenkins Launch Tree Interview</a></p>
<p style="text-align: center;"><a href="http://andybeard.eu/Recommends/Andy-Jenkins-Video.html" target="_blank">Direct Link (no password)</a></p>
<p>Now whilst some might look on this as me bypassing security, before posting this I did make sure the page was indexed in Google already, without any help from me.</p>
<p>Also it is set up as a landing page, and I am using Anik&#8217;s smart affiliate system which supports deep linking.</p>
<div class="topsy_widget_data topsy_theme_brick-red" style="float: right;margin-left: 0.75em; background: url(data:,%7B%20%22url%22%3A%20%22http%253A%252F%252Fandybeard.eu%252F1556%252Ftwitter-viral-hell-with-launch-tree.html%22%2C%20%22style%22%3A%20%22small%22%2C%20%22title%22%3A%20%22Twitter%20Viral%20Hell%20With%20Launch%20Tree%22%20%7D);"></div>


	Tags: <a href="http://andybeard.eu/tag/andy-jenkins" title="Andy Jenkins" rel="tag">Andy Jenkins</a>, <a href="http://andybeard.eu/tag/anik-singal" title="anik singal" rel="tag">anik singal</a>, <a href="http://andybeard.eu/tag/launch-tree" title="launch tree" rel="tag">launch tree</a>, <a href="http://andybeard.eu/tag/launchtree" title="launchtree" rel="tag">launchtree</a>, <a href="http://andybeard.eu/tag/mike-filsaime" title="Mike Filsaime" rel="tag">Mike Filsaime</a>, <a href="http://andybeard.eu/tag/product-launch" title="product launch" rel="tag">product launch</a>, <a href="http://andybeard.eu/tag/tell-a-friend" title="tell-a-friend" rel="tag">tell-a-friend</a>, <a href="http://andybeard.eu/tag/tellafriend" title="tellafriend" rel="tag">tellafriend</a>, <a href="http://andybeard.eu/tag/twitter" title="twitter" rel="tag">twitter</a>, <a href="http://andybeard.eu/tag/viral-inviter" title="viral inviter" rel="tag">viral inviter</a>, <a href="http://andybeard.eu/tag/viral-marketing" title="viral marketing" rel="tag">viral marketing</a>, <a href="http://andybeard.eu/tag/viral-optin-generator" title="viral optin generator" rel="tag">viral optin generator</a><br />
]]></content:encoded>
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		<item>
		<title>Product Launch Tree Of Rich Schefren</title>
		<link>http://andybeard.eu/1545/product-launch-tree-of-rich-schefren.html</link>
		<comments>http://andybeard.eu/1545/product-launch-tree-of-rich-schefren.html#comments</comments>
		<pubDate>Thu, 30 Apr 2009 18:06:55 +0000</pubDate>
		<dc:creator>Andy Beard</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[anik singal]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[Frank Kern]]></category>
		<category><![CDATA[internet business]]></category>
		<category><![CDATA[launch tree]]></category>
		<category><![CDATA[Mike Filsaime]]></category>
		<category><![CDATA[online business]]></category>
		<category><![CDATA[product launch]]></category>
		<category><![CDATA[Rich Schefren]]></category>
		<category><![CDATA[Russell Brunson]]></category>

		<guid isPermaLink="false">http://andybeard.eu/?p=1545</guid>
		<description><![CDATA[<strong>Get inside information on how the sales process works with Strategic Profits and other top online businesses. I found it enlightening.</strong>

Most of my readers know I am a fan and customer of Rich Schefren and the Strategic Profits team, and I have even had the opportunity to be a "fly on the wall" inside one of his exclusive customer mastermind sessions.

Just imagine... Rich Schefren, MaryEllen Tribby (of Early To Rise), plus 6 or was it 7 of their most ardent customers, plus me. Serious people who were willing to pay a little more for direct feedback that could make significant improvements to their businesses or in some cases personal lives with more free time.

I always realized that Strategic Profits used quite a sophisticated upsell process, but to be honest even I was shocked at the attention to detail they go to, and how well it works.]]></description>
			<content:encoded><![CDATA[
<p><strong>Get inside information on how the sales process works with Strategic Profits and other top online businesses. I found it enlightening.</strong></p>
<p>Most of my readers know I am a fan and customer of Rich Schefren and the Strategic Profits team, and I have even had the opportunity to be a &#8220;fly on the wall&#8221; inside one of his exclusive customer mastermind sessions.</p>
<p>Just imagine&#8230; Rich Schefren, MaryEllen Tribby (of Early To Rise), plus 6 or was it 7 of their most ardent customers, plus me. Serious people who were willing to pay a little more for direct feedback that could make significant improvements to their businesses or in some cases personal lives with more free time.</p>
<p>I always realized that Strategic Profits used quite a sophisticated upsell process, but to be honest even I was shocked at the attention to detail they go to, and how well it works.</p>
<p>I just signed up to get a free report and access to some videos from the new <a rel="nofollow" href="http://andybeard.eu/Recommends/productlaunchtree.html">Launch Tree</a> program from Anik Singal &amp; Mike Filsaime.</p>
<p>If you sign up you will get access to:-</p>
<ul>
<li>The &#8220;Money Does Grow On Trees&#8221; report &#8211; some insights into how various upsell processes work, and how they can go fatally wrong. Honest rating 6/10 (but then I have been studying this stuff for years)</li>
<li>A video with Brian Johnson from Strategic Profits (Rating 10/10) &#8211; Some of what Strategic Profits are doing I found enlightening.</li>
<li>A comment by me &#8211; I just dropped a comment on the launch blog (with Brian&#8217;s video)part of a launch strategy, though in isolation it is more a tactic, of what can be done to improve any launch process that <strong>none of the gurus</strong> are currently doing. It is my belief it would even improve the process for Strategic Profits or Jeff Walker who are masters.</li>
<li>More revealing videos to come&#8230; plus maybe I will leave&#8230; <em>another comment ;)</em></li>
</ul>
<p>Take a look at <a rel="nofollow" href="http://andybeard.eu/Recommends/productlaunchtree.html">Product Launch Tree</a>, it is well worth it, even just to read the comment I left, as I probably revealed a little more than I originally planned.</p>
<p>Some of the things Brian reveals in his video?</p>
<ul>
<li>Conversion rates on upsells &amp; downsells</li>
<li>Their sophisticated upsell/downsell system (serious gold dust)</li>
<li>What they should have added as a $100,000 upsell</li>
</ul>
<p>It is my understanding that this isn&#8217;t meant to be a course on &#8220;upsell hell&#8221; but on <a rel="nofollow" href="hhttp://andybeard.eu/Recommends/productlaunchtree.html">adding additional products with incredible value</a> to the sales process that people actually want to buy.</p>
<p>Also of value, see how they have put this product together.</p>
<div class="topsy_widget_data topsy_theme_brick-red" style="float: right;margin-left: 0.75em; background: url(data:,%7B%20%22url%22%3A%20%22http%253A%252F%252Fandybeard.eu%252F1545%252Fproduct-launch-tree-of-rich-schefren.html%22%2C%20%22style%22%3A%20%22small%22%2C%20%22title%22%3A%20%22Product%20Launch%20Tree%20Of%20Rich%20Schefren%22%20%7D);"></div>


	Tags: <a href="http://andybeard.eu/tag/anik-singal" title="anik singal" rel="tag">anik singal</a>, <a href="http://andybeard.eu/tag/business-strategy" title="business strategy" rel="tag">business strategy</a>, <a href="http://andybeard.eu/tag/frank-kern" title="Frank Kern" rel="tag">Frank Kern</a>, <a href="http://andybeard.eu/tag/internet-business" title="internet business" rel="tag">internet business</a>, <a href="http://andybeard.eu/tag/launch-tree" title="launch tree" rel="tag">launch tree</a>, <a href="http://andybeard.eu/tag/mike-filsaime" title="Mike Filsaime" rel="tag">Mike Filsaime</a>, <a href="http://andybeard.eu/tag/online-business" title="online business" rel="tag">online business</a>, <a href="http://andybeard.eu/tag/product-launch" title="product launch" rel="tag">product launch</a>, <a href="http://andybeard.eu/tag/rich-schefren" title="Rich Schefren" rel="tag">Rich Schefren</a>, <a href="http://andybeard.eu/tag/russell-brunson" title="Russell Brunson" rel="tag">Russell Brunson</a><br />
]]></content:encoded>
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		</item>
		<item>
		<title>FreeIQ &#8211; Breaking New Ground &#8211; Premium Content</title>
		<link>http://andybeard.eu/982/freeiq-internet-marketing-main-event.html</link>
		<comments>http://andybeard.eu/982/freeiq-internet-marketing-main-event.html#comments</comments>
		<pubDate>Fri, 07 Sep 2007 16:02:51 +0000</pubDate>
		<dc:creator>Andy Beard</dc:creator>
				<category><![CDATA[blog monetization]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[SEO Blog]]></category>
		<category><![CDATA[freeiq]]></category>
		<category><![CDATA[lolcats]]></category>
		<category><![CDATA[Mike Filsaime]]></category>
		<category><![CDATA[noscript]]></category>
		<category><![CDATA[viral marketing]]></category>
		<category><![CDATA[wime]]></category>
		<category><![CDATA[world internet main event]]></category>

		<guid isPermaLink="false">http://andybeard.eu/2007/09/freeiq-internet-marketing-main-event.html</guid>
		<description><![CDATA[<p>I haven&#039;t mentioned FreeIQ up until now, I actually have some mixed opinions about it, and until I have those sorted out in my own mind, I am not planning to do a full review.</p>
<p>However today actually marks quite a significant landmark, what I believe is a major step forward in their content delivery plans.</p>
<h3>Premium Digital Content Delivery Platform</h3>
<p><a href="http://freeiq.com/worldinternetmainevent">FreeIQ</a> provides a digital content delivery platform and affiliate market place, and up until now, everything I have seen available was quite &#034;low end&#034; or small scale products intended for very much a small niche market.</p>
<p>I recently mentioned that I purchased</p>]]></description>
			<content:encoded><![CDATA[
<p>I haven&#8217;t mentioned FreeIQ up until now, I actually have some mixed opinions about it, and until I have those sorted out in my own mind, I am not planning to do a full review.</p>
<p>However today actually marks quite a significant landmark, what I believe is a major step forward in their content delivery plans.</p>
<h3>Premium Digital Content Delivery Platform</h3>
<p><a href="http://freeiq.com/worldinternetmainevent">FreeIQ</a> provides a digital content delivery platform and affiliate market place, and up until now, everything I have seen available was quite &#8220;low end&#8221; or small scale products intended for very much a small niche market.</p>
<p>I recently mentioned that I purchased a ticket to go to <a href="http://freeiq.com/worldinternetmainevent">The World Internet Main Event</a>, but I won&#8217;t actually be attending, I purchased for the bonuses.</p>
<p>However the content is going to also be available via the internet, delivered through the FreeIQ platform and available to conference ticket holders free of charge.</p>
<p>What is more, they have just announce that the conference will be available separately for quite a reasonable one off fee, also through FreeIQ, and will actually be available just one day after the event.</p>
<p>That isn&#8217;t quite a live broadcast, but is very ambitious for what I am sure will be very useful content.</p>
<p>If you are looking for a way to deliver premium content recorded at an event without having to worry about the technical problems of setting up a membership site to deliver the content and some really solid server infrastructure just to handle the load, with the bonus of having access to thousands of affiliates, I think FreeIQ will probably turn out to be a very viable platform.</p>
<p>Take a look at the <a href="http://freeiq.com/worldinternetmainevent">Digital Version of The Internet Marketing Main Event</a></p>
<h3>One Of The Problems With FreeIQ</h3>
<p>I would like to call this &#8220;viral separation&#8221;</p>
<p>As an affiliate I am provided with videos I can embed in my site.</p>
<p><script type="text/javascript" src="https://freeiq.com/ufo.js"></script><script type="text/javascript">var FObringmetheworld = {movie:"https://freeiq.com/ipprime.swf",width:"480",height:"338",majorversion:"7",build:"0",bgcolor:"#FFFFFF", flashvars:"playlistURL=https://freeiq.com/vidxml.dhtml?lx=bringmetheworld|68682ab&#038;autoplay=false" }; UFO.create(FObringmetheworld, "fobringmetheworld");</script>
<p id="fobringmetheworld"><a href="http://www.macromedia.com/go/getflashplayer">Get the Flash Player</a> to see this player.</p>
<p>Here is the code for the default video</p>
<pre class="brush: plain; title: ; notranslate">
&lt;script type=&quot;text/javascript&quot; src=&quot;https://freeiq.com/ufo.js&quot;&gt;&lt;/script&gt;&lt;script type=&quot;text/javascript&quot;&gt;var FObringmetheworld = {movie:&quot;https://freeiq.com/ipprime.swf&quot;,width:&quot;480&quot;,height:&quot;338&quot;,majorversion:&quot;7&quot;,build:&quot;0&quot;,bgcolor:&quot;#FFFFFF&quot;, flashvars:&quot;playlistURL=https://freeiq.com/vidxml.dhtml?lx=bringmetheworld|160214ad&amp;autoplay=false&quot; }; UFO.create(FObringmetheworld, &quot;fobringmetheworld&quot;);&lt;/script&gt;&lt;p id=&quot;fobringmetheworld&quot;&gt;&lt;a href=&quot;http://www.macromedia.com/go/getflashplayer&quot;&gt;Get the Flash Player&lt;/a&gt; to see this player.&lt;/p&gt;
</pre>
<p><b>Here is the code from my landing page.</b></p>
<pre class="brush: plain; title: ; notranslate">
&lt;script type=&quot;text/javascript&quot; src=&quot;https://freeiq.com/ufo.js&quot;&gt;&lt;/script&gt;&lt;script type=&quot;text/javascript&quot;&gt;var FObringmetheworld = {movie:&quot;https://freeiq.com/ipprime.swf&quot;,width:&quot;480&quot;,height:&quot;338&quot;,majorversion:&quot;7&quot;,build:&quot;0&quot;,bgcolor:&quot;#FFFFFF&quot;, flashvars:&quot;playlistURL=https://freeiq.com/vidxml.dhtml?lx=bringmetheworld|68682ab&amp;autoplay=false&quot; }; UFO.create(FObringmetheworld, &quot;fobringmetheworld&quot;);&lt;/script&gt;&lt;p id=&quot;fobringmetheworld&quot;&gt;&lt;a href=&quot;http://www.macromedia.com/go/getflashplayer&quot;&gt;Get the Flash Player&lt;/a&gt; to see this player.&lt;/p&gt;
</pre>
<p>For the observant among you, there is a difference in the code, thus the video I show is somehow linked with my affiliate account.</p>
<p>The video player however doesn&#8217;t seem to have a link to visit the sales page for the premium content, I have to provide that manually.</p>
<p>When someone visits the page, they can also pick up the video (with my link) to share on their blog, but there is nothing forcing them to also use the separate link through to the page, and within the player there is no link to encourage a visit.</p>
<p>As a content producer, I would love my affiliate to be able to provide my free content on their sites, and if visitors decide to share it, it shouldn&#8217;t require a visit to the site.<br />
In addition, for further information, I shouldn&#8217;t need to provide a manual URL, it should be included in the player automatically.</p>
<p>I know why this might be the case, the manual links pass link juice back to FreeIQ, however that is to the affiliate&#8217;s own landing page, so they benefit.</p>
<p>However there is nothing preventing more code to be inserted, not just the javascript, but insert a real link as a caption below the video automatically, and possibly also include a noscript link back to the affiliates home page link or favorites as defined in their preferences.</p>
<p>It is possible to gain the SEO benefits whilst still maintaining a &#8220;<a href="http://andybeard.eu/Recommends/Butterfly_Marketing_Manuscript.htm">Butterfly Effect</a>&#8221;</p>
<p><b>LOLCats Marketing</b></p>
<p><a href="http://icanhascheezburger.com/2007/09/05/teh-cloning-machine-was-suksesful/"><img src="http://cdn5.andybeard.name/wp-content/uploads/128297925696563750tehcloningmach.jpg" alt="128297925696563750tehcloningmach.jpg" /></a></p>
<p>I have mentioned using smart linking within javascript widgets in the past, such as used by Bidvertiser and Technorati using noscript.</p>
<p>I Can Has Cheezburger do something very similar with their attribution for images, that is very simple. Their images are hotlinks</p>
<pre class="brush: plain; title: ; notranslate">
&lt;a href=&quot;http://icanhascheezburger.com/2007/09/05/teh-cloning-machine-was-suksesful/&quot;&gt;&lt;img src=&quot;http://andybeard.eu/wp-content/uploads/128297925696563750tehcloningmach.jpg&quot; alt=&quot;128297925696563750tehcloningmach.jpg&quot; /&gt;&lt;/a&gt;
</pre>
<p>The thing they don&#8217;t do very well is alt tags so they only rank for very few phrases, because the links from images pass very little SEO value, and their posts have very little content. Then again, they don&#8217;t really need SEO traffic, and they will always rank for searches on their own brand.<br />
They could improve the viral nature by including a self-replicating viral link</p>
<div class="topsy_widget_data topsy_theme_brick-red" style="float: right;margin-left: 0.75em; background: url(data:,%7B%20%22url%22%3A%20%22http%253A%252F%252Fandybeard.eu%252F982%252Ffreeiq-internet-marketing-main-event.html%22%2C%20%22shorturl%22%3A%20%22http%3A%2F%2Fbit.ly%2FbucFIf%22%2C%20%22style%22%3A%20%22small%22%2C%20%22title%22%3A%20%22FreeIQ%20-%20Breaking%20New%20Ground%20-%20Premium%20Content%22%20%7D);"></div>


	Tags: <a href="http://andybeard.eu/tag/freeiq" title="freeiq" rel="tag">freeiq</a>, <a href="http://andybeard.eu/tag/lolcats" title="lolcats" rel="tag">lolcats</a>, <a href="http://andybeard.eu/tag/mike-filsaime" title="Mike Filsaime" rel="tag">Mike Filsaime</a>, <a href="http://andybeard.eu/tag/noscript" title="noscript" rel="tag">noscript</a>, <a href="http://andybeard.eu/tag/viral-marketing" title="viral marketing" rel="tag">viral marketing</a>, <a href="http://andybeard.eu/tag/wime" title="wime" rel="tag">wime</a>, <a href="http://andybeard.eu/tag/world-internet-main-event" title="world internet main event" rel="tag">world internet main event</a><br />
]]></content:encoded>
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		</item>
		<item>
		<title>Iphone &#8211; Lost $200? Learn from Steve Jobs and Mike Filsaime</title>
		<link>http://andybeard.eu/979/iphone-marketing.html</link>
		<comments>http://andybeard.eu/979/iphone-marketing.html#comments</comments>
		<pubDate>Thu, 06 Sep 2007 16:33:35 +0000</pubDate>
		<dc:creator>Andy Beard</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[iphone unlocked]]></category>
		<category><![CDATA[Mike Filsaime]]></category>

		<guid isPermaLink="false">http://andybeard.eu/2007/09/iphone-marketing.html</guid>
		<description><![CDATA[<p>How can you profit from spending $200 more for your Iphone than the new retail price and at the same time learn a valuable marketing lesson?</p>
<p>Thousands of people were willing to pay $600 to own a fancy new gadget</p>
<ul>
<li>Many wrote about it on their blogs (for traffic or enhanced credibility)</li>
<li>Thousands were the envy of their friends (did you really keep it hidden?)</li>
<li>Lots no doubt benefited from some level of enhanced productivity or connectivity</li>
</ul>
<h3>You Have Now Been Scammed Out Of $200?</h3>
<p>Lots of people are coming down very hard on Apple, posting about how you might be able to get a rebate</p>]]></description>
			<content:encoded><![CDATA[
<p><b>How can you profit from spending $200 more for your Iphone than the new retail price and at the same time learn a valuable marketing lesson?</b></p>
<p>Thousands of people were willing to pay $600 to own a fancy new gadget</p>
<ul>
<li>Many wrote about it on their blogs (for traffic or enhanced credibility)</li>
<li>Thousands were the envy of their friends (did you really keep it hidden?)</li>
<li>Lots no doubt benefited from some level of enhanced productivity or connectivity</li>
</ul>
<h3>You Have Now Been Scammed Out Of $200?</h3>
<p>Lots of people are coming down very hard on Apple, posting about how you might be able to get a rebate if you have owned it for less than 14 days.<br />
I am not sure whether that is purely a reaction to the difference in price, or what I feel is a greater factor, the difference in perceived value, and prestige.</p>
<p>You will no longer be showing off a $600 phone that not everyone could afford, it is a $400 phone, and those with just 4GB of memory have an outdated model.</p>
<p>This might seem a little cynical, but I live in Europe and didn&#8217;t even have the chance to buy an Iphone and reap the benefits.</p>
<p>I am sure if my father-in-law saw me using an Iphone one Sunday he would openly chastise me for spending so much money just on a mobile phone, but secretly there would be a certain amount of envy, and possibly a gain in understanding and credibility &#8211; the next day he would go visit his friends and proclaim how successful his son-in-law is, and spend hours talking about a gadget he doesn&#8217;t really understand the advantages of.</p>
<p>In many ways spending that extra $200 as an early adopter makes more sense than buying an Iphone for $400 now.</p>
<p>People frequently refer to the productivity benefits of buying 2 or 3 30&#8243; Apple Cinema HD Displays, which retail for close to $2000 each (<a href="http://ads.auctionads.com/pagead/link_d4aa5ff6554d10b2b710_156344ac6c831a81a6edb465ff154c52_http%3A//search.ebay.com/search/search.dll%3Ffrom%3DR40%26_trksid%3Dm37%26satitle%3Dapple+cinema+hd%26category0%3D">but can be picked up on Ebay for far less</a>)</p>
<p>The depreciation on those monitors is probably very similar to that of the Iphone, but you benefit from it anyway.</p>
<p>When you buy a new car, you lose 30% of its value as soon as you put the keys in the ignition, but people still buy new cars, often at a premium rather than waiting for a special offer later in the product life cycle.</p>
<p>Which brings me to Mike Filsaime, once a car salesman, but he knows an awful lot about product pricing.</p>
<h3>Mike Filsaime on Product Pricing</h3>
<p>Mike wrote an article about the connection between Fish, Poles, Boxes and Buttons, but it is really about <a href="http://mikefilsaime.com/blog2/?p=228">product pricing and return rates</a>.</p>
<p>What Mike writes totally flies in the face of concepts such as &#8220;Teach a Man To Fish, Feed Him For A Lifetime&#8221; and is based upon his actual sales figures and refund rate.</p>
<blockquote>
<ul>
<li>Fish: Teach â€œHow toâ€ Catch Fish &#8211; 10% of market, high refund rate.</li>
<li>Pole: Sell The Pole &#8211; 20% of market, medium refund rate</li>
<li>Box: Give Him The Fish &#8211; 30% of market, Low Refund Rate</li>
<li>Button: Prepare the Fish Dinner &#8211; 50% of market, Pays a Premium, keeps coming back, and virtually no refund rate.</li>
</ul>
</blockquote>
<p>I suppose you could also compare this to TV dinners and take-away food, and how food your partner makes always tastes nicer than food you make yourself (assuming you can both cook)</p>
<h3>How To Make A Profit On Your $600 Iphone</h3>
<p>If you study Ebay, you will notice that the phones people want to buy are not those that are direct from Apple or AT&#038;T stores. People want to buy unlocked Iphones.</p>
<p><a href="http://ads.auctionads.com/pagead/link_d4aa5ff6554d10b2b710_156344ac6c831a81a6edb465ff154c52_http%3A//search-desc.ebay.com/iphone-8gb-unlocked_W0QQ_trksidZm37QQcatrefZC5QQcoactionZcompareQQcoentrypageZsearchQQcopagenumZ1QQfbdZ1QQfclZ3QQflocZ1QQfromZR14QQfrppZ50QQfsooZ2QQfsopZ3QQfssZ0QQftrtZ1QQftrvZ1QQftsZ2QQnojsprZyQQpfidZ0QQsaaffZafdefaultQQsabfmtsZ0QQsacatZQ2d1QQsacqyopZgeQQsacurZ0QQsadisZ200QQsaobfmtsZexsifQQsaprcloZ300QQsargnZQ2d1QQsaslcZ0QQsaslopZ1QQsbrsrtZlQQsofocusZbsQQsorefinesearchZ1">Iphone 8GB Unlocked</a></p>
<p>The sellers are offering a premium product for those people who are willing to pay for a premium service.</p>
<p>If you had the technical skills or access to Iphone unlocking software, right now you literally have a license to print money (and lose it all when Apple and AT&#038;T sue you, but that is another matter)</p>
<p>It could be possible to create a premium bonus to allow you to resell your Iphone at a higher price, maybe as much as $20 or $30 more, if you offer plenty of hard to find information and tips on how to use the Iphone effectively, maybe with video.</p>
<p>If it does help you sell at a higher price, you have a product you might be able to sell separately, or in some way sell the rights to it to other Iphone sellers looking to make a better margin.</p>
<p>Maybe it could be turned into an Iphone owners club, with the bonus as a loss leader you effectively give away to build up a list.</p>
<h3>How You Really Make Money From This</h3>
<p>Just by understanding what drove you to be an early adopter of the Iphone, and what intrinsic benefits encouraged you to buy one is a marketing lesson in itself, and could well be worth the $200 or more it cost you in being an early adopter.</p>
<h3>Final Quote From Steve Jobs Himself</h3>
<p>In an interview today on USA Today, <a href="http://www.usatoday.com/tech/products/2007-09-05-jobs-qanda_N.htm">Steve Jobs said the following</a>:-</p>
<p>No, he didn&#8217;t say you will get your money back (unless it is as suggested above recently purchased)</p>
<p>What he did say was</p>
<blockquote><p>
I own every Bob Dylan album ever, but I buy a lot of it on iTunes, because I guess I&#8217;m just too lazy to rip it from the CD.
</p></blockquote>
<p><b>Learn from Steve Jobs and Mike Filsaime</b></p>
<h3>Update</h3>
<p>Forget about the $100 coupon offered by Steve Jobs, <a href="http://muhammadsaleem.com/2007/09/07/4-ways-to-get-your-money-back-and-200-reasons-to-love-american-express/">if you purchased your Iphone using a credit card</a> you can possibly get the full difference in price refunded.</p>
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	Tags: <a href="http://andybeard.eu/tag/internet-marketing" title="internet marketing" rel="tag">internet marketing</a>, <a href="http://andybeard.eu/tag/iphone" title="iphone" rel="tag">iphone</a>, <a href="http://andybeard.eu/tag/iphone-unlocked" title="iphone unlocked" rel="tag">iphone unlocked</a>, <a href="http://andybeard.eu/tag/marketing" title="marketing" rel="tag">marketing</a>, <a href="http://andybeard.eu/tag/mike-filsaime" title="Mike Filsaime" rel="tag">Mike Filsaime</a><br />
]]></content:encoded>
			<wfw:commentRss>http://andybeard.eu/979/iphone-marketing.html/feed</wfw:commentRss>
		<slash:comments>14</slash:comments>
		</item>
		<item>
		<title>Mike Filsaime Finally Screws $497 Out Of Me (and what a bargain)</title>
		<link>http://andybeard.eu/919/mike-filsaime-finally-screws-497-out-of-me-and-what-a-bargain.html</link>
		<comments>http://andybeard.eu/919/mike-filsaime-finally-screws-497-out-of-me-and-what-a-bargain.html#comments</comments>
		<pubDate>Tue, 31 Jul 2007 20:49:28 +0000</pubDate>
		<dc:creator>Andy Beard</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[butterfly marketing]]></category>
		<category><![CDATA[butterfly marketing manuscript]]></category>
		<category><![CDATA[butterflymarketing]]></category>
		<category><![CDATA[membership site]]></category>
		<category><![CDATA[membership site php]]></category>
		<category><![CDATA[membership site script]]></category>
		<category><![CDATA[Mike Filsaime]]></category>
		<category><![CDATA[world internet main event]]></category>
		<category><![CDATA[world internet summit]]></category>

		<guid isPermaLink="false">http://andybeard.eu/2007/07/mike-filsaime-finally-screws-497-out-of-me-and-what-a-bargain.html</guid>
		<description><![CDATA[
<p>I have known Mike Filsaime for over 2 years, though admittedly we haven&#8217;t communicated that often, and I am not in his normal social or JV circle&#8230; yet for over 2 years I have been on his email list, and I have never purchased anything from him.</p>
<p><a href="http://andybeard.eu/919/mike-filsaime-finally-screws-497-out-of-me-and-what-a-bargain.html" class="more-link">Read more on Mike Filsaime Finally Screws $497 Out Of Me (and what a bargain)&#8230;</a></p>
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	Tags: <a href="http://andybeard.eu/tag/butterfly-marketing" title="butterfly marketing" rel="tag">butterfly marketing</a>, <a href="http://andybeard.eu/tag/butterfly-marketing-manuscript" title="butterfly marketing manuscript" rel="tag">butterfly marketing manuscript</a>, <a href="http://andybeard.eu/tag/butterflymarketing" title="butterflymarketing" rel="tag">butterflymarketing</a>, <a href="http://andybeard.eu/tag/membership-site" title="membership site" rel="tag">membership site</a>, <a href="http://andybeard.eu/tag/membership-site-php" title="membership site php" rel="tag">membership site php</a>, <a href="http://andybeard.eu/tag/membership-site-script" title="membership site script" rel="tag">membership site script</a>, <a href="http://andybeard.eu/tag/mike-filsaime" title="Mike Filsaime" rel="tag">Mike Filsaime</a>, <a href="http://andybeard.eu/tag/world-internet-main-event" title="world internet main event" rel="tag">world internet main event</a>, <a href="http://andybeard.eu/tag/world-internet-summit" title="world internet summit" rel="tag">world internet summit</a><br />
]]></description>
			<content:encoded><![CDATA[
<p>I have known Mike Filsaime for over 2 years, though admittedly we haven&#8217;t communicated that often, and I am not in his normal social or JV circle&#8230; yet for over 2 years I have been on his email list, and I have never purchased anything from him.</p>
<p>I did get to meet Mike briefly whilst over in Florida, though I didn&#8217;t grab the usual &#8220;hey I know Mike&#8221; photo, we just exchanged a few words whilst helping another attendee.</p>
<p>I am amazed he hasn&#8217;t cleaned me off his email list over the years as one of those tire kickers who just eat up bandwidth and server load to send email to every few days.</p>
<p>It is much more cost effective to have a small email list of customers than a massive email list of freebie seekers, but Mike is one of those people who excels in converting free information seekers into paying customers, and one of his competitive advantages is the software he uses, his Butterfly Marketing script, and the refined techniques he uses, and teaches.</p>
<p>Whilst there have been a number of copy-cat products launched since it launched at the beginning of 2006, Mike has continued to innovate and refine the butterfly marketing membership site script, keeping it on the edge, just one step ahead of its competitors.</p>
<p>Butterfly Marketing whilst it launched at a significant discount, has been selling for close to $1500 for over a year, because it allows you to create such a powerful sales process that improves signup and conversion rates.</p>
<h3>Paying For A Seminar To Get The Bonus Butterfly Marketing Script?</h3>
<p><b>Mike finally persuaded me to part with some cash</b></p>
<p>The World Internet Main Event is taking place in San Francisco, 13th-16th September 2007 and you can currently <a href="http://andybeard.eu/Recommends/butterfly-cheap.html">pick up a ticket to this seminar for just $497</a>.</p>
<p>Among the bonuses for those who register for the seminar is a full version of the complete Butterfly Marketing Package, including the script, manuscript, and all the training material.</p>
<p>You get the whole of <a href="http://andybeard.eu/Recommends/butterfly-cheap.html">Butterfly Marketing plus the 4 day seminar for just $497 (with some additional bonuses)</a></p>
<p>I am not sure I am going to be able to attend this seminar, even though I have paid for it, but that doesn&#8217;t necessarily matter, I will also gain free access to other seminars that will take place over the next year.</p>
<p>I should point out that this is the <b>digital download version of Butterfly Marketing</b>, though this is the full package, not just the manuscript</p>
<p>Now for me, that is actually a selling point</p>
<ol>
<li>No shipping costs</li>
<li>No customs duty and delays</li>
<li>No clutter in the home office</li>
<li>Immediate Access</li>
</ol>
<p>For those people willing to pay $1000 more for a ring binder and a few DVDs you are more than welcome to buy the <a href="http://andybeard.eu/Recommends/Butterfly_Marketing.htm">full &#8220;hard copy&#8221; version of Butterfly Marketing</a></p>
<p>It is my honest option that <a href="http://andybeard.eu/Recommends/butterfly-cheap.html">summit + script for $497</a> is a much better deal.</p>
<p>Whilst I have been typing this blog article, Butterfly Marketing has been downloading to my hard disk &#8211; I am actually amazed at how fast it is downloading, much faster than I normally manage from most video sites including YouTube.</p>
<p><img src='http://cdn5.andybeard.name/wp-content/uploads/butterfly-marketing-download.png' alt='Butterfly Marketing Download' /></p>
<p>As you can see, it is a full version, you get not only the text based instruction material, but also all the DVD and Audio training, and I will get to watch that tonight rather than having to wait for shipping and customs clearance (which can sometimes double the cost to own)</p>
<h3>Pitch Fest?</h3>
<p>It is well known that some internet marketing events are nothing more than a pitch fest, with one presenter after another going up on stage with only one purpose, to sell you something.</p>
<p>I have honestly no idea what World Internet Main Event will be like, but there are bound to be opportunities to network with other marketers and affiliates whilst you are there.</p>
<p>For those that are having trouble &#8220;getting to first base&#8221; with internet marketing, I am sure the unique &#8220;Newbie Training Day&#8221; will be invaluable, and the Butterfly Marketing software on its own is almost all you need to create a profitable internet business.</p>
<p>If you live close by on the West Coast, it won&#8217;t cost you a lot to attend, and even if you have to use a hotel, I believe the room rate at the event itself is around $119 per night, which isn&#8217;t too bad (it is a 4 day event), and you can probably grab a flight with a cheap carrier like Jet Blue if travelling from further afield.</p>
<h3>Butterfly Marketing For Bloggers?</h3>
<p>You will see soon how I am going to be offering incentives for subscribing to this blog, and it will even include hopefully an affiliate program.<br />
Yaro Starak recently used the Butterfly Marketing script in his launch of Blog Mastermind to extremely good effect. I have no intention of offering some kind of competing service, as I think he is doing an exceptional job, but I do want to offer various ways to encourage blog subscriptions, and possibly add some unique monetization with back end offers.</p>
<p>I can&#8217;t guarantee the bonus script will still be available when you read this, it was only meant to be for 24hrs, and I must admit I read Mike&#8217;s email a little late, and 24 hours has already past. If it is still available, I suggest you sign up, and <a href="http://andybeard.eu/Recommends/butterfly-cheap.html">grab Butterfly Marketing as a bonus</a> for a bargain price.</p>
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	Tags: <a href="http://andybeard.eu/tag/butterfly-marketing" title="butterfly marketing" rel="tag">butterfly marketing</a>, <a href="http://andybeard.eu/tag/butterfly-marketing-manuscript" title="butterfly marketing manuscript" rel="tag">butterfly marketing manuscript</a>, <a href="http://andybeard.eu/tag/butterflymarketing" title="butterflymarketing" rel="tag">butterflymarketing</a>, <a href="http://andybeard.eu/tag/membership-site" title="membership site" rel="tag">membership site</a>, <a href="http://andybeard.eu/tag/membership-site-php" title="membership site php" rel="tag">membership site php</a>, <a href="http://andybeard.eu/tag/membership-site-script" title="membership site script" rel="tag">membership site script</a>, <a href="http://andybeard.eu/tag/mike-filsaime" title="Mike Filsaime" rel="tag">Mike Filsaime</a>, <a href="http://andybeard.eu/tag/world-internet-main-event" title="world internet main event" rel="tag">world internet main event</a>, <a href="http://andybeard.eu/tag/world-internet-summit" title="world internet summit" rel="tag">world internet summit</a><br />
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