At the end of last year Donna wrote “Some Days I Wish This Blog Were Private So I Could Share More” giving some vague but interesting hints as to how certain links can give a site a boost, and how the benefit of those links decreases if they are removed at a later date.
It looks like Bidvertiser have worked fast to address the problems many bloggers noted about their new feed advertising solution a short while ago and have come up with a way so that you can now use Bidvertiser using your existing feeds, and still use Feedburner as before, so that it doesn’t affect your stats, and most importantly your feed readers.
Lets face it, bloggers love stats and rankings, even if they are based upon meaningless data. For some it is an ego thing, or just a measure of their own worth or progress to achieve whatever goals they have set for themselves, and for others it is monetary. If you want to sell advertising on your blog other than PPC or CPM based, you need to have some kind of carrot to wave at advertisers to encourage them to part with their advertising dollars.
Over the last year I have given a fair amount of coverage to PayPerPost, who now house the service along with other endeavours under the name Izea.
There are multiple reasons why I have supported PayPerPost and similar programs so strongly, and yet at the same time have never reviewed a link buying / selling service.
One of the best ways to get my attention is to link to me, or link to some of my content. Actually linking to my content and using a trackback is more likely to be seen than a blogroll link, because I actively check out trackbacks just in case something slips through Spam Karma which shouldn’t, or there is some interesting conversation to respond to.
This is a paid review for Bidvertiser, which is something highly relevant to my blog and my audience. Bidvertiser have however asked to have any links to them with a nofollow, even though I would be quite happy to give them an editorial link. They are paying for my time, not the links. I actually respect them for requesting this, although it is a shame they felt the need with the current climate.
It is great theorising that you can monetize your blogging activities with various forms of advertising, and possibly some affiliate reviews, but blog visitors often don’t click contextual advertising, and affiliate marketing is most effective when you have a large amount of traffic to a small number of sites, or a small amount of traffic to a huge number of sites. Your relationship with your audience is also extremely important, as Scott Jangro was recently discussing in relation to Google’s new CPA offerings.
Yep this is a sponsored review, though it was something I was intending to write about anyway, to announced that Sponsored Reviews is now live and available for both advertisers and bloggers.
Mainstream media will no doubt not even think let alone write about the 2 core advantages of this system for a large segment of the affiliate marketplace.