As the Alpha of One True Fan currently stands it is just a fun game – a little like Foursquare where you can become the “One True Fan” of websites based upon a number of factors. I say that having never used Foursquare or any kind of location based social network. For me locations are the web pages I visit :)
Google just walks into reputation management and trademark problems one after the other, and today is no exception.
Not too long ago it was their attempt to force people to give up domains legally registered using the acronym “g.m.a.i.l” or gmail, which Google uses for their email service.