Eric Enge Interviews Adam Lasnik about paid links, duplicate content and crufty pages (lots of code, little content)
I am sorry to say not a lot, it reinforces Google’s position not to really say a lot, though apparently there is no real penalty for duplicate content, and not to worry about how pagerank flows in your site.
So if you ended up with some of your internal pages PR5, and your home page PR2, don’t worry, you won’t have a problem selling extremely below market price text links… cough
About the reporting of paid links Adam had this to say:-
One of the most important points to make of this is that this is used to augment our data, and it’s not used to specifically take actions against sites.
.. plus quite a bit more about how this is really just to “augment” existing data.
But, on the reassuring side, we’ve had some people voice concerns “what happens if my competitor decides to report my pages, even though they are completely following the webmaster guidelines. Is some action going to be taken?” The answer to that is definitively not, because this does not lead directly into an action pipeline, but rather it is used only for review. It is not going to directly or adversely affect any pages or sites that are following the webmaster guidelines.
I did leave a comment and have exchanged emails with Eric over something related. We will see if what I have discovered is related or just a bug.
I did give Eric’s interview a Digg, as it is very suitable for a home page. It is not really SEO, but “Google” after all.
Go on, give it one, I need to get my Digg account a little more credible, and that helps you too.
Read the full interview with Google’s Adam Lasnik
Update: The Paid Link Meme
I thought I would add this as some counter-perspective on Adam Lasnik’s position, and that of Matt Cutts and Google in regards to paid links.
They have always argued that paid links are always detectable. Graywolf blew that theory apart.