Today we are going to face an avalanche of Technology bloggers who can’t help blogging about every intricate detail of Twitter in one way or another claiming that Google has devalued Twitter profiles in the search engine results pages (SERPs) or reduced the PageRank of profiles.

Whilst this is theoretically possible, it is also unlikely.

To understand why the change has happened

• You have to understand SEO, external and internal linking, and have an advanced knowledge of how PageRank works. This gives me another chance to drop a very blatant affiliate link to Stomping The Search Engines 2 which is probably the best value (just a measly $1) high quality SEO training online. (http://andybeard.eu/Recommends/SEO-Training.html)
• You need to study Twitter Linking structure over a period of time – snapshot SEO is for cowboys – even what I am writing here isn’t going to be highly accurate, because I don’t have access to analytics, server logs etc, and telling a script to analyse every page of Twitter just isn’t viable

I am not writing this just for another opportunity to pimp an affiliate link, but I am sick of poor SEO information out there among bloggers. I have suggested SEOs need to clean up old information, but to be honest, this is about as fundamental as it gets

I do have a fair understanding of SEO and linking structures, and I do monitor changes, not just the pretty toolbar PageRank Google updates every 3 months or so, or the ranking of my Twitter profile in the SERPs.

Here are a few of my more recent tweets on the topic:-