Brain Solis and Techcrunch Blatantly Wrong About The Consequences Of Sponsored Reviews With Google

techcrunch-nofollow

Google does not penalize for paid or sponsored reviews but can penalize for paid or sponsored links that pass PageRank – Brian Solis & Techcrunch are blatantly wrong.

As Techcrunch now has 2 million readers, many of them corporate, you would think they would be a little more careful publishing statements that are false, misleading or could seriously damage not just a single company, but a whole growing business sector, even if they clearly hate it. Opinion is one thing – stating facts that are wrong is in a totally different territory Here is an excerpt for the recent fluff piece for Brian Solis on Techcrunch

Google Reconsideration or Reinclusion Request

Robots.txt Blocked Can Still Rank

Now Google have changed their wording for reconsideration requests (formerly reinclusion requests), I have filed one for this domain.
(note to Google, why isn’t Michael’s permalink ranking?)

I am not going to call this a perfect example of a reconsideration request, but I decided that it was better to be 100% honest about my thought process for both now and in the future, because whilst I am now blocking paid reviews with robots.txt, there are so many things still not specified within the webmaster guidelines that it is a potential minefield, especially for someone who has previously been the target of a manual penalty.

Techcrunch Now Nofollow Sponsor Links

Techcrunch November 2007 Sponsors

I would like to congratulate the Techcrunch team for finally coming to the realization that linking to sponsors within posts, without using nofollow on the links might be in violation of Google’s Webmaster guidelines.

Targeted Audiences Like Being Sold To

An article on Business Week highlights research carried out by Tivo to determine which adverts people watch and which adverts they skip.

IF THERE’S ONE LESSON from TiVo Stop||Watch, it’s that relevancy outweighs creativity in TV commercials–by a lot. The ads on the “least-fast-forwarded” list aren’t funny, they aren’t touching, and they aren’t clever. And they don’t have big budgets. The top three overall in June (the latest month for which data are available) were CORT Furniture, Dominican Republic Tourism, and Hooters Restaurant. Several throw 800-numbers at you at the end.

Keyword & Link Tools (& How To Confuse The Google Bot)

ReviewME Cancelled

This could have been a paid review through ReviewMe, it was ordered a few days ago and I just haven’t had time to write something that warrants being paid for it, but I decided to write something for free.
If any of the Google Spam Team are reading this article, it was not paid for in any way and your bots can’t tell the difference because keyword analysis would pick up the specific words suggesting that there is some kind of disclosure for paid links.