Seems simple enough, except two things are going to prevent this from effectively promoting the sponsoring brand over time — 1) disclosures read like warning signs; 2) Google is downgrading any blog or site that actively publishes paid content.Sarah Lacey's recent piece was fluff as well Google has no stated problem with paid or sponsored reviews - with Google it has always been about machine readable disclosure of paid links i.e. use some way to block the links from counting such as rel="nofollow", javascript, block with redirect + robots.txt etc I stated that Brian's article was a fluff piece, because it is very easy to research, but here are a few choice articles.
Tag Archives: paid reviews
Brain Solis and Techcrunch Blatantly Wrong About The Consequences Of Sponsored Reviews With Google
iHype & ePerks – How To Kill A Startup
UK Consumer Protection Unfair Trading Regulations That Might Affect Advertising, Links, Affiliates & Product Launches
Lets preface this by I am not a lawyer, and I am aware that that is a very long headline and title.
Judith at SEO Chicks was looking at the new UK Unfair Trading Regulations
Here is a link to the official guidance (PDF).
What follows are my own notes whilst reading through the document, which I thought some readers might find useful, though you should read it in full if you trade from the UK (maybe 400+ subscribers)
6 BANNED PRACTICES (SCHEDULE 1)
(7) Falsely stating that a product will only be available for a very limited time, or that it will
So What Have I Done Wrong Now Google?
The restoration of my green pixel's didn't last long (just 1 week), and probably wasn't a full restoration anyway.
I had this feeling that PR5 was "Google Probation" as my link growth has been continuing and my Google Directory listing suggested PR6.
All paid reviews on this blog are blocked with robots.txt and I declare that is the case in my disclosure policy.
Thus we need to look at other potential problems (note these are potential problems, but nothing I can really change)
Linking To People Who Advertise
Some regular readers decided to purchase advertising - advertising links unlike many blogs are nofollow. I mentioned
Google Reconsideration or Reinclusion Request
Google PageRank Directory Clanger
I know a segment of my readers are sick to death with anything to do with Google PageRank updates, and I haven't even bothered mentioning the most recent update up until now… there wasn't really anything newsworthy in it.
I just spotted a story on Sphinn that will likely get deleted because it is all in Russian - the Google Directory has apparently been updated from DMOZ data from 08/01/2008 (European date notation)
That wouldn't be significant other than Google lists pagerank alongside the listings in their version of DMOZ
I have highlighted a few sites that as far as
Before I deal the FUD “I’m going to ask you to put on your regular user hat”
I have had a chance to deal with the odd email over the last 2 weeks whilst moving house, but I knew I should respond to this paid links post by Matt Cutts as soon as I was able to do so with some level of detail.
So far the best estimate for having a landline for internet access provided by the Polish national carrier is 10 months, so I am using a GSM solution which in my remote part of Poland seems to clock in slightly faster than what I would expect from UMTS so might be giving me
ZeroRank – More PageRank Carnage (Round 5)
I have been receiving emails and comments today about yet another PageRank downturn for multiple sites.
Andrew Ooi has compiled a short list of Malaysian sites, many were previously as much as a PR5 previously, and currently show a PageRank of zero (a white bar)
Examples include:-
Colleen's Simple Kind of Life and 5xmom
The numbers seem to be stable across multiple data centers
There doesn't seen to be any change in prominent Search Marketing sites such as Search Engine Round Table and Search Engine Journal, and other popular bloggers such as Emom and Yaro still seem to
Penalty Confirmed – But I Don’t Sell PageRank
Danny Sullivan has managed to get some feedback from someone at Google confirming there are visible PageRank penalties being applied, as much as a -2 on what is displayed on the Google Toolbar.
This is my follow on from my post yesterday:- Dancing With The Gevil - Defamed By Google?
Fair enough, for those people who have been caught selling links primarily for boosting search engine results.
The funny thing is I have seen so many blogs today that are selling Text Links who have not received a penalty, yet lots of sites that write high quality paid reviews penalized. I am
Dancing With The Gevil – Defamed By Google?
A number of my readers have noticed that Google have been making some minor adjustments to the displayed PageRank on a few sites, and Josh quite rightly pointed out that the displayed PageRank on this domain has for some reason been reduced.
Whatever change Google have made in the data held about my site, it doesn't seem to have prevented any of my content ranking, and unfortunately it is impossible to say what data they are working on to begin with. They could well be using a dataset from 1 year ago in their experimentation with some new algorithms, or just
John Chow Slammed In Free Report
On Sunday's I like to provide some entertaining reading, and I have just found out about a free report Alvin Phang has written about the lack of value he received as an advertiser buying a review from John Chow.
I wrote a review for Alvin a couple of months back.
I know I have probably sent him around 30 visitors to his blogging ebook, and maybe 50 or 60 visitors to his blog on making money blogging.
Now if you read recently Maki's article on how to get traffic from popular blogs, Maki's 10th point was donations and
Targeted Audiences Like Being Sold To
An article on Business Week highlights research carried out by Tivo to determine which adverts people watch and which adverts they skip.
IF THERE'S ONE LESSON from TiVo Stop||Watch, it's that relevancy outweighs creativity in TV commercials–by a lot. The ads on the "least-fast-forwarded" list aren't funny, they aren't touching, and they aren't clever. And they don't have big budgets. The top three overall in June (the latest month for which data are available) were CORT Furniture, Dominican Republic Tourism, and Hooters Restaurant. Several throw 800-numbers at you at the end.
But all of these ads are well-tailored to their audiences
Keyword & Link Tools (& How To Confuse The Google Bot)
This could have been a paid review through ReviewMe, it was ordered a few days ago and I just haven't had time to write something that warrants being paid for it, but I decided to write something for free. If any of the Google Spam Team are reading this article, it was not paid for in any way and your bots can't tell the difference because keyword analysis would pick up the specific words suggesting that there is some kind of disclosure for paid links.
My paid reviews are not cheap, but they are often worth it - people are paying me
Paid Links & Reviews Are Necessary For Relevant Results
I have written about this a few times in the past, first of all questioning Google's definition of paid links and more recently with my post on linking payola. OK I have probably mentioned this a few more times than that, but those articles cover the core points quite nicely.
There Needs To Be A Level Playing Field
When Ebay purchase a site like StumbleUpon and eventually includes a footer link, and possibly some contextual links to product pages that are search engine followable, are they paid links also?
They only paid… what… $75M for 1.5M blogs (and growing) located on subdomains
OIOPublisher – Paid Reviews & Paid Links
There would be a gaping hole in my content coverage if I didn't mention the release of OIOPublisher, who are trying to find a way to totally cut out the middleman in both paid reviews and paid links.
They won't be taking a cut from sales in any way, and all deals are done directly between advertiser and site owner.
So How Do They Make Money?
The plan is to charge for premium listings in their directories on a monthly basis, and the fees so far proposed are reasonable if they can get traction, though that might
Google Selective Page Filtering & Web Spam – Payola $180 Gift
When a page on your site totally tanks in Google's search results, normally there is one of several things that have gone wrong to have caused it.
- You have messed up - maybe blocked the page by accident in robots.txt
- Google have made a major algorithm change
- You have some kind of general penalty or your site has been hacked
It could also be argued that it can be caused by duplicate content, and enter the supplemental results through lack of pagerank. Honest duplicate content could be on your own site, or due to poor syndication (lack of links back to the original document).
There
ReviewMe & Sponsored Reviews Updated
Just a quickie…
I noticed that both Review Me and Sponsored Reviews have fixed their subscriber counts, and for those people using SEO For Firefox, you can see that that is now also reporting Bloglines subscribers correctly.
PayPerPost Receives $7M Additional Funding & Launches Direct Marketplace
Just 2 weeks ago PayPerPost launched their PayPerPost Direct service and I wrote one of my typical in-depth reviews about why I believe that this new offering really changes the paid review landscape.
Read more on PayPerPost Receives $7M Additional Funding & Launches Direct Marketplace…
Results: Top Wordpress Plugins (April 2007)
It is hard work giving money away, and it seems it is hard work voting for which Wordpress plugin author should receive $100.
Whilst it might appear that there was an increase of votes this time around, with 29 votes instead of 24, that doesn’t allow for the fact that 8 votes were added as a bonus. Thus there were only 21 fresh votes.
Do Google Hate Paid Links, Duplicate Content and Cruft?
Eric Enge Interviews Adam Lasnik about paid links, duplicate content and crufty pages (lots of code, little content)
Takeaways
I am sorry to say not a lot, it reinforces Google’s position not to really say a lot, though apparently there is no real penalty for duplicate content, and not to worry about how pagerank flows in your site.
Read more on Do Google Hate Paid Links, Duplicate Content and Cruft?…
iBegin Source Review
iBegin Source is an interesting concept, and aims to make local business data both more accurate and cheaper than ever before.
I hesitated initially in accepting this paid review, because I wasn’t sure I was capable in giving it the level of in-depth coverage I normally give reviews, mainly because I have never really got involved with local search in the US – the Altantic Ocean is quite a large separator. iBegin Source do plan however to offer European data soon, so it might become more relevant for my own use.
WOMMA Should Watch Who They Quote And Especially Who They Link To!
I came across an interesting piece on the WOMMA blog that unfortunately falls well short of what you would expect from such an organisation.
As always I am not a lawyer, and this is just for entertainment purposes. I am sure WOMMA have some lawyers though, so they really should take a lot more care with what they state and how they state it.
Read more on WOMMA Should Watch Who They Quote And Especially Who They Link To!…
A List Bloggers in Crystal Palaces Shouldn’t Throw Stones
There are a number of fatal, hypocritical or naive flaws in almost every attack on paid posts by A list bloggers and it is time to show them their Achilles heel(s).
Read more on A List Bloggers in Crystal Palaces Shouldn’t Throw Stones…
Sponsored Reviews Now Live – In Depth Review
Yep this is a sponsored review, though it was something I was intending to write about anyway, to announced that Sponsored Reviews is now live and available for both advertisers and bloggers.
ReviewMe Affiliate Program
ReviewMe have just launched their affiliate program, I am actually in 2 minds about it but will be displaying the badge in a prominent position for a few weeks in my header to see how things go.
V7N | Adsense – Ethics and Money

Lots of controversy over V7N and their new contextual links program.
- Darren questions the ethics
- Matt Cutts has “Laid into Them“
- Graywolf Delves in Deep (read my comments there btw and the ones by Jeremy Zawodny)
Paid Reviews Hots Up
SponsoredReviews.com enters the payed posts arena joining Pay Per Post and Reviewme. In many ways continuing a review model that has been around for more than 5 years. I read it first on Techcrunch, but looks like Blog Herald got the scoop.
Paid Links | Hindsight gives perspective
Paid Links
It is five years, almost to the day that Yahoo started charging $299 per year for a listing in their directory as this article on Pandia clearly illustrates.
The main benefit of being in the Yahoo directory isn’t traffic, it is pagerank / trustrank. Who actually uses the Yahoo directory for anything other than listing their own sites?
It is many years since I went to Yahoo to lookup an entry for anything other than a competitor in a niche.
Nofollow | SEO & Dynamic Linking | Disclosure
Here are some more links discussing the use of NoFollow for SEO purposes.
Seo Blog has a solid overview of how each search engine treats nofollow.
I am not sure the final conclusion regarding Yahoo and treating nofollow for ranking purposes is correct. I know many people who have done well with blog comments with Yahoo search, even on blogs using nofollow. I haven’t got any recent data.

Smartphone War – Google Buying Links & Ignore HTC Cloaking?
Android vs Blackberry Smartphones
I probably know as much about smartphones as Matt Cutts does about... poodles (he is a cat lover) I have a SIMM card with a 7 mbps connection, but purely as a backup or for when I am travelling around Poland and am somewhere I can't get good wifi. The SIMM works in one of my wife's cast off mobile phones in an emergency. As detailed in the linked posts, Google gave away lots of Android mobile phones to developers. That is something I am very familiar with - I used to work in the games industry and among other things handled relationships with all the PC Manufacturers. AMD, Intel, Creative Labs, Nvidia, Matrox, etc etc. Even though NDAs have now expired (I think the longest was Intel's at 5 years) I am not going to go into specific details but here are the challenges.- Developers had to create custom code to support specific features - this could take days, weeks even months.
- The testing teams would have to text code in a matrix, combining various processors with graphics and sound cards
- The support teams would have to create documentation for each possible platform and potential conflicts
In those days we were working with multiple standards, processors had lots of proprietary 3D functions, graphics cards not only had different features, but also different graphics libraries to access them, 3DFX, OpenGL and DirectX, and even sound cards had different features and sound libraries. Some might look on it as a lot of back scratching, but it was a symbiotic relationship - it probably still is. Developers had early access to hardware, sometimes months, even a whole year in advance. Different terms were subject to negotiation, status etc. In exchange there were lots of cross-marketing possibilities, certainly linking happened, but also branding on boxes, adverts, possible lucrative OEM deals etc. Whilst this might seem to favor the larger development studios, and it did in some ways, ultimately small development studios, if they got on board could certainly gain a "leg up" from the hardware guys, and this is something I was very active to encourage. Thus Google giving away a few hundred, even a few 1000 mobile phones is barely a grain of sand compared to what is given out behind the scenes.Google I/O Was Press
From what I can see, there were tons of press representitives at Google I/O, they received tons of coverage from notable tech blogs. Press have always received free samples of hardware, or at least most have, though many publications have rules about keeping the "gear", auction it off for charity, give it away as prizes etc. In doing so that can help them remain impartial because they are not keeping the item.Paid Links
The paid links saga of 2007 didn't really clear anything up and effectively swept issues under the table, with the untouchables remaining untouchable. Michael Gray is forced to nofollow advertiser links. Payola or Blogola, whatever you wish to call it still exists, and is practiced by Google.Affect on Search Results?
When Matt Cutts defends Google's actions because Google doesn't need links, that isn't quite the whole truth. It is quite true that Google doesn't need to rank for "search engine" in Google Here in Poland, a search for "Android" which used to be a very generic term, the first 4 results point to sites about Google's Android operating system. But Google doesn't rank for Mobile Phone, andeven their partner, HTC who made both the G1 and G2 handsets only rank 3rd for smartphone, using US Geolocation and personalized search off (not that I search for this topic... ever),with Blackberry in 2nd. Actually that was yesterday, looks like HTC now rank 2nd, and Blackberry has been pushed down the results. Here are the current results for various terms:-