Pay Per Post had first mover advantage within the paid review arena, and initially concentrated on providing a framework for the purchase of mass market buzz marketing. Competing services such as ReviewMe and Sponsored Reviews were launched, and these concentrated on one-to-one requests for professional reviews.
Dan from the Venture Capital Florida Blog, who is a managing partner of Inflexion Partners hinted to me in a quick email exchange that Pay Per Post had some very significant changes coming in the very near future, and he was certainly right.
Halfway through writing this review of PayPerPost Direct I

PayPerPost Receives $7M Additional Funding & Launches Direct Marketplace
Just 2 weeks ago PayPerPost launched their PayPerPost Direct service and I wrote one of my typical in-depth reviews about why I believe that this new offering really changes the paid review landscape.
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