Just 2 weeks ago PayPerPost launched their PayPerPost Direct service and I wrote one of my typical in-depth reviews about why I believe that this new offering really changes the paid review landscape.
Some time ago I tested the Pay Per Post “Review My Post” links with marginal success.
The success rate was marginal because although lots of people clicked on the links in a fairly short period of time, I had a very poor conversion rate.
The biggest failing was that all they presented to a user after they clicked through was a subscription box, effectively the same as if you clicked “signup” on the PayPerPost site.
Pay Per Post had first mover advantage within the paid review arena, and initially concentrated on providing a framework for the purchase of mass market buzz marketing.
Competing services such as ReviewMe and Sponsored Reviews were launched, and these concentrated on one-to-one requests for professional reviews.
It is hard work giving money away, and it seems it is hard work voting for which WordPress plugin author should receive $100.
Whilst it might appear that there was an increase of votes this time around, with 29 votes instead of 24, that doesn’t allow for the fact that 8 votes were added as a bonus. Thus there were only 21 fresh votes.
A few days ago I saw a number of my readers had grabbed an “opp” with PayPerPost to predict the acquisition they were going to announce this week, in fact today.
Matt Cutts has again been writing about paid links and has also jumped into the sponsored themes discussion, invoking the power of the Google Webspam team from behind the protection of a carefully worded disclaimer.
As Matt says:-
What do you get when you combine some backend functionality similar to MyBlogLog and Blogcatalog with a Blogging Award?
The Bloggers Choice Awards
Here are some key points
- Accountability – you can see the unique votes and who voted – they do ask for some personal details from the voters which I think is a good thing for that accountability. If they ever release the demographics it will be interesting
For some this will already be old news, but I feel I have to include this video just to show impartiality when discussing disclosure, paid posts and Jason Calacanis.
I first started to watch on Sunday morning, and as was typical with my connection, even at Podtech’s lowest quality setting, it was watch 10 seconds of video, wait 30 seconds for it to cache some more.
Then for some reason the stream connection broke and didn’t restart. The payer insisted that I start watching from the beginning again – no chance.
I came across an interesting piece on the WOMMA blog that unfortunately falls well short of what you would expect from such an organisation.
As always I am not a lawyer, and this is just for entertainment purposes. I am sure WOMMA have some lawyers though, so they really should take a lot more care with what they state and how they state it.